On Thursday, October 7, David Aglar, VP of Weber Shandwick’s Digital Practice, spoke to PRSA-MD about “Writing for SEO.” It was an amazing presentation, and turned into a much broader discussion on PR and SEO.
David’s main points were:
- There has been a sea change in SEO in that, today, technology and coding matter less than they did previously. Instead, follow the World Wide Web Consortium (W3C) guidelines for your website set-up.
- Google (which has 86% of the world search market share) doesn’t look at tags anymore! Instead, relevant content and referring links are king. Not only that, but Google also weighs the merit of the referring links.
- Communications professionals need to think of their clients’ or their own digital footprint: website, blog, social media (FaceBook, YouTube, SlideShare), multi-media press releases. All aspects work together to drive engagement via content syndication, “promoting content through various social activities.”
- The new world of SEO has huge potential implications for traditional PR in that we are no longer so dependent on the media; now, YOU can drive the news cycle and ‘break’ your own news.
- Mobile is very important in the future of SEO, so ensure all your content and channels are optimized for mobile.
Click here to access David’s presentation.
Update: The Capitol Communicator did a write-up of our event! Check it out.