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Why should we, as PR professionals, care what the Chief Marketing Officer within our organization is doing?
Once upon a time, PR and Marketing were very separate disciplines. Heck, back when many of us were in college, the PR department was housed with English, journalism or communications and marketing was across campus in the business department. We were...
PR is no longer the red-headed stepchild of sales and marketing departments. Here’s why.
by Jessie Newburn, Atigro Digital Marketing A decade ago, I accepted a job managing the PR function for an international software development company. I was pretty excited about the opportunity and knew the company had need for the PR function to play a...
As Social Media Evolves, So Should Your Approach
Get the inside scoop on the latest changes to social media by Lindsay Nelson, Senior Program Manager, imre Remember when social media was judged by how many Fans your Facebook page had? You couldn’t go a week without someone asking, "what’s our count up to...
Fake News. Influencers. PR Opportunity or PR risk?
In a world of fake news – actual fake news, not fact-based reports a particular individual doesn’t like – the need for reliable sources of accurate and insightful information has never been greater. Journalists and public relations professionals alike must...
What PR can learn from the Tupperware
So, what does Tupperware have to do with PR in a digital world? “Indeed, 60 years later, the Tupperware business model has resurged into a 'digital' house party for the 21st century mom,” explains Millennial Mom, influencer and marketing exec for...
The Most Important C(X)onversation for Marketers
By Jeffrey Davis, APR There’s a lot of buzz in marketing about customer experience (CX). A new Forrester report says that by 2022, CMOs will spend over $122 billion on investments in marketing technology and services, with an emphasis on building customer...
5 Reasons to Use the Right Influencer
If 84% of millennials don’t trust traditional advertising (according to Forbes.com), who do they? Influencers! And by the way, 92% of consumers say they trust influencers more than traditional celebrity endorsements (MuseFind) while 49% of people rely on influencers'...
Top 7 Reasons to Attend the 2018 PRSA Maryland Conference
Get Ready to Supercharge Your Professional Development Plan PRSA Maryland’s largest communication/PR education and networking event of the year is June 12, 2018 at the Baltimore Sheraton North in Towson. This event is being built around you and your...
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