Now That’s ‘a. Bright idea!’
Submitted by Shafiyq Hinton
Anita A. Brightman, APR, Fellow PRSA heads one of Maryland’s leading public relations agencies, “A. Bright Idea,” and her hard work has not gone unnoticed. Earlier this month, PRSA elected Brightman and others with at least 20 years of accredited public relations experience to its College of Fellows. Only 2% of PRSA members are part of this distinguished group. This year marks the 25th anniversary celebration of the designation and 15 PR professionals will be inducted during the PRSA national conference in October.
Brightman, who has been a member of PRSA-MD since 2002, said election to the College of Fellows validates her work. “It’s proof that we’re doing quality work here and bringing real value to our small business and government accounts,” she added.
A. Bright Idea was launched in August of 1996 as a one-woman firm based in Brightman’s home. Today, this PR agency has grown to two offices in Bel Air, Md., and a third on the west coast in Sonoma, Ca. Brightman’s firm maintains an extensive portfolio with clients that include The United States Army, Aberdeen Proving Ground, Napa Valley Museum, Bel Air Town Center, Baltimore City Schools and PRSA-MD.
Many may think that being elected to such a distinguished group as the PRSA College of Fellows would jolt one’s career. Not for Brightman. Her eyes are set on something more important – helping others. “I didn’t need to be accepted for advancement,” Brightman said. “This is not a career launcher. This election shows my entire staff that there’s always something more you can do. So, don’t be complacent. Always strive to self-improve.”
Brightman described the PRSA College of Fellows’ application process as somewhat intimidating. “It was not an easy process,” she recalled. “I was eligible to apply last year, but did encounter some issues. There were questions as to whether I qualified for 20 years of pure public relations work.”
To successfully complete the application, Brightman needed to get six letters of recommendation and condense 20 years of work experience and references into eight pages. “That was the hardest part,” Brightman said. “You must be concise.”
As a new fellow, Brightman now hopes to inspire others to invest in themselves and the profession, demonstrating anything worth having is definitely worth the effort.