Frank Strong, Director of Public Relations at Vocus, will speak at PRSA-MD’s first monthly meeting of the year—PR Annual Planning: New Thoughts, Tips & Tactics—on Thursday, Jan. 21. Specifically, Frank will be addressing the challenge of PR planning in 2010, with the sudden rise of communications technologies and the extraordinary changes in the media.
The presentation should be of interest to anyone involved in developing or implementing communications plans over the next year. For a sneak preview, see Frank’s recent white paper, Meeting Change: Public Relations Planning in 2010, available on PRSA-MD’s event registration page. In it, he discusses how PR professionals are confronted not only with a social media learning curve, but also with the need to develop communications plans and strategies without knowing what it is that they don’t know they don’t know. In other words, we expect him to tell us how to plan for the unknowable.