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Join us as a panel of top health care media pros give us an inside look at their outlets and reveal how today’s PR professionals can work best with them to garner awesome coverage for their clients. Bring your questions for the Q&A portion! Attendees will learn from area health care media about:
- The roles they play at their respective outlets
- What types of stories and topics they are interested in
- How they like to receive pitches
- How PR professionals can work better with them
- What’s ahead for the media and health care industries
- How seismic changes in media (hello fake news!?) are impacting the way we work together
- And more!
About Our Media Panelists:
Emmy Award-winning anchor Mary Bubala joined WJZ in December 2003. She now anchors the 4,5 & 11pm newscasts. A native of Chicago, Mary has made Baltimore her home since 1996. Mary began her career in upstate New York after graduating from Ithaca College with a journalism degree. In June 2016, Mary was nominated for a regional Emmy for her coverage of the Freddie Gray riots and was awarded a regional Emmy for Outstanding Anchor.
Meredith is a University of Maryland College of Journalism graduate who became a reporter when newspapers still had foreign bureaus but no Internet. She’s covered a little bit of everything including politics, transportation, real estate, and for the last decade or so, health and medicine for The Baltimore Sun. She’s spent much of her time in recent years writing about the disastrous rollout of the health care exchanges and subsequent repeal effort, the grim effects of the city’s opioid crisis and the gun violence and the aftermath of the Freddie Gray riots.
Morgan Eichensehr is a reporter for the Baltimore Business Journal. She covers technology and health care for the Greater Baltimore region. She is a graduate of the University of Maryland’s Philip Merrill College of Journalism and was a Dow Jones News fellow. She grew up in Baltimore and is a die-hard Washington Capitals fan (only because this city no longer has a hockey team).
Mary Beth Marsden is local Emmy Award winning journalist who has lived and worked in Baltimore for nearly 30 years. MB was the longtime evening news anchor for WMAR TV until 2009 and hosted a news show on WBAL Radio from 2011 until last year. Mary Beth also founded Real Look Autism. On her website, she produces “solution based” videos of children with autism spectrum disorders. She also co-authored Chicken Soup for the Soul: Raising Kids on the Spectrum: 101 Inspirational Stories for Parents of Children with Autism and Asperger’s. Raising awareness about autism is one of MB’s favorite causes. Mary Beth lives with her husband, Mark and their three teenage children in Baltimore County. She was born in D.C. and raised in Maryland. One of her most recent projects involves hosting a health and wellness show for GBMC called “Greater Living” on Facebook Live.
As the regional director of media and public relations for the largest healthcare provider in the Maryland-D.C. region, Debra Schindler oversees all external media and PR efforts for MedStar Franklin Square Medical Center, MedStar Good Samaritan, MedStar Harbor and MedStar Union Memorial Hospitals.
Medstar Union Memorial Hospital 201 E University Parkway
Teleconference center in Curtis National Hand Center
Registration/Networking: 11:30 a.m. – 12 p.m.
Lunch and media panel: 12 p.m. – 1:30 p.m.
PRSA Members: $35
Parking instructions: Attendees can park in Garage A and will receive a parking pass so it will be free. To access garage, circle around the hospital to Calvert Street. Make a left at the light in front of the ER onto 34th Street. Take a left into garage A. Take the elevator to Level 1; the security officer inside will direct you to the elevator behind him. Take elevator to M for Mezzanine. Conference center is on this level. Click here for campus map.