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Do More With Less

Just in case you’ve been in a coma for the past 18-months or so, the economy…well, let’s just say that it’s seen better days.

The economic free fall of 2008 has significantly impacted the way we do business. Clients that once were…are no more. Clients that wielded sizeable budgets have cut them by 40, 50 and even 60 percent. Despite this, there are many clients who have sought to maintain their profile amid the challenging economic times, by keeping their public relations wheel churning.

Regardless the budget – every brand, every client and every account – all want BIG agency results. This quagmire has perplexed many practitioners and will continue long after many of us have retired from this beloved industry. There are a number of strategies and tactics available to PR professionals that can deliver BIG agency results on a small budget.

Opportunities are abound. Social media, WOM, the blogosphere are all emerging channels that – when paired with traditional PR conduits – can generate the exposure and visibility that you (and your client) desire.

So whether you’re working with a client who’s feeling the pinch of the economy or a small company (e.g. a start-up) whose budget lacks the desired number of zeros – don’t lose hope: big results on a shoestring budget is achievable. David Harrison, founder of Harrison Communications and former professional journalist, will impart several expectation-exceeding results he has delivered for his clients across the country at the Chesapeake Conference session: “How to get big agency results from a small budget”.

–Industry News