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Announcing the 2013 PRSA-MD Educator of the Year Award Recipient…

The 2013 Best In Maryland Committee and the 2013 PRSA-MD Board of Directors are proud to announce the 2013 Educator of the Year recipient: Lester R. Potter.

Accredited Business Communicator Lester R. Potter, an MBA, is a Senior Lecturer in the Department of Mass Communication and Communication Studies at Towson University, Maryland. He is “ABD” (all but dissertation) for a doctorate in Instructional Technology at Towson.  At Towson, Potter teaches Public Relations Writing, Organizational Communication, Strategic Public Relations Planning and Management, and Public Relations for Nonprofit Organizations.  He has served as Faculty Advisor to the PRSSA chapter for ten years.

Prior to beginning his academic career, Potter was President of Les Potter Incorporated, an international consultancy he founded in 1998.  His firm helped organizations worldwide use communication as a strategic management tool to boost organizational effectiveness.  For over 30 years, Les Potter has improved business operation with innovative, results-oriented interventions.  To solve clients’ problems, Potter draws on successful experience in organizational communication, strategic and marketing planning, and human resources and project management gained from work with a wide variety of organizations and industries.

Les Potter’s background includes many different and enriching business situations that prepared him for successful client service.  Potter was Chairman of the International Association of Business Communicators (IABC) during 1991-92.  He was named an IABC Fellow in 1997, IABC’s highest honor.  He served on IABC’s executive board, accreditation board, and as a trustee of the IABC Research Foundation.  He earned IABC accreditation (the ABC designation) in 1978.

Les is also a member of Kappa Delta Pi, the invitation-only professional association for educators, the Public Relations Society of America (PRSA), and the Association of Educators in Journalism and Mass Communication (AEJMC).

Les will be honored at the Best In Maryland Awards Gala on December 5 at the Hotel Monaco Baltimore. We will also honor the recipient of the Lifetime Achievement award, reveal the New PR Professional of The Year, and present awards for excellence in public relations campaigns in 24 categories. The evening will include a keynote address from Gerry Sandusky, voice of the Baltimore Ravens and sports director of WBAL TV.  Former FOX morning anchor Jennifer Gladstone will emcee the event.

Please join us in honoring Les Potter.  Follow @LesPotter on Twitter and on his blog More With Les.

For more information on the Gala including nominees and ticket information, click here.

BIM Awards Gala – The Results Are In!

PRSA-MD would like to offer our most sincere congratulations to the following companies who have been nominated for a 2013 Best in Maryland (BIM) Award of Excellence:

A. Bright Idea, LLC

Abel Communications

American Urological Association

Baltimore Gas and Electric Company

Bonnie Heneson Communications, Inc.

Clapp Communications

Comcast

Crosby Marketing Communications, Inc.

Department of Juvenile Services

Devaney & Associates, Inc.

Erickson Living

Harford County Public Schools

Impact Marketing & Public Relations, LLC

Johns Hopkins HealthCare, LLC

Johns Hopkins Medicine

Johns Hopkins University Press

Maryland Port Administration

Maryland State Highway Administration

Mayes Communications, Inc. & Strategic Design Studio

MGH

National Association for Catering and Events/Harrison Communications

Northrop Grumman Electronic Systems

Rose Communications, Inc.

The Bryn Mawr School

The Coordinating Center

Weber Shandwick Worldwide

Want to find out who the winners are?  Satisfy your curiosity during an elegant evening at the absolutely exquisite Hotel Monaco to celebrate the best and brightest in Baltimore!

Group tickets (5+) are just $95 per person.  Make it your agency/department holiday party, and make sure to take a group picture on the huge, historic marble staircase!

Limited number of seats available.  Secure yours today!

PRSA-MD’s Meet the Media Event

PRSA-MD June 2012 Event - Meet the Media

PRSA-MD June 2012 Event – Meet the Media

PRSA-MD’s Meet the Media Event was a success thanks to our moderator Bill Atkinson from Weber Shandwick, and panelists (shown from left to right: David London (What Weekly – @WhatWeekly), Katherine Gorman (WYPR – @kgorman), Danny Jacobs (The Daily Record –  @TDRDanny), Laura Smitherman (The Baltimore Sun – @lsmitherman), and Chris Daley (Maroon PR – @ChrisDaley43).

There was lively discussion all around as panelists shared their insights on how to best leverage traditional media in the Social Media Age.  For the most part, all said they use social media to engage readers, encourage sharing, and drive traffic.  Some of the takeaways on how to formulate and build relationships with journalists are:

(1) Personalize Communications: Instead of just pitching via e-mail blasts, phone them (or leave a quick voicemail) to draw their attention to a story idea; make sure your story idea is the best possible fit with the beat/subject areas they are covering.  Don’t use the generic words “PRESS RELEASE” in the subject line — it’ll get ignored instantly!

(2) Treat journalists like real people.  If you’ve met or worked together before, remind them in the message so they’ll have a point of reference for who you are.  This goes a long way — especially if you’ve previously helped them out in a pinch.

(3) Take it to the next level!  PR pros that get the best results have deep relationships with the journalists they assist.  There are many ways to raise your profile.  One suggestion made was to take reporters out to lunch.  Keep in touch by sending them a “how are you” message every once in awhile (e.g. holiday card).

The biggest lesson here is to focus on personalized, “high touch” communication and phase out or minimize the mass communication approach.  The more, the better!

Biggest bang for your buck or SEO techniques – which will it be?

Will you walk away from Thursday’s Chesapeake Conference with tips and best practices that will help you focus your time, money and energy on ensuring you’re getting the biggest bang for your buck, or is it becoming all too evident how important SEO has become and you want to learn SEO techniques?

Either way, you won’t want to miss either of these breakout sessions, both of which start at 2:15 p.m.

“Great Marketing ROI in a Lousy Economy” with David Warschawski.

Who is David Warschawski?

David is CEO & Founder of Warschawski, which has been named “Small Agency of the Year” and one of the top 20 “Best Agencies to Work For” in the U.S.   Over the last 10 years alone, Warschawski has won more than 200 industry awards for its work. 

In 2007, PR Week selected David to its prestigious “40 Under 40” list.  He has been asked to provide expert commentary for media outlets including CNBC and National Public Radio (NPR).  Most recently, David co-authored the book, “Building Customer Relationships Through Public Relations,” published by Aspatore Books.  David also has served as a judge for the PR profession’s highest awards, the Silver Anvil and the Sabre Awards.

What will you learn?

Learn how to capitalize on great marketing opportunities present during a down economy. David will share best practices and cover real-world case studies for campaigns that generated powerful ROI on limited budgets. He will also share tips on where to focus your time, money, and energy to ensure you are getting the biggest bang for your buck. David will also cover how to properly use social media in marketing initiatives so that organizations can generate ROI and how social media can be used as a marketing/PR tool to generate ROI.

Writing with Search Engines in Mind: Putting SEO to work with Jiyan Wei.

Who is Jiyan Wei?

Jiyan, Director of Product Management at Vocus, drives product platform strategy and roadmap execution for PRWeb.  In addition, he supports strategic business planning, partnerships, and marketing/sales. He currently sits on the vendor council for the Society for New Communications Research (SNCR) and maintains a blog, New Influencer (www.newinfluencer.com), where he writes about media and technology.

Jiyan is a thought-leader and has spoken at numerous events, such as: PubCon Las Vegas, SMX East, New Media Institute, and many more. He has also contributed to the likes of PR Tactics, Visibility Magazine, and Social Media Portal.

What will you learn?

As search engines continue to grow as an authoritative source of information, the need to optimize content for search has become increasingly important. PR professionals can use Search Engine Optimization (SEO) techniques to boost rankings of their articles and communicate more effectively with their audiences. Learn how to decide whether or not you should write a press release aimed at people or search engines, what signals search engines look for, and why SEO is important for PR professionals.

Don’t miss either of these two breakout sessions – or any of the others planned throughout the day! Register today for Thursday’s Chesapeake Conference.

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Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors