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More than 150 communications professionals attended the 2017 PRSA Maryland Conference at Loyola University Maryland in Baltimore on June 8, 2017.

PRSA Maryland Chapter President Claudia Ciolfi kicked off the day by welcoming guests and speakers and set the stage for a day-long of learning and networking with peers in the communications and public relations industries.

Spirited Discussion

Immediately following her address, attendees turned their attention to a spirited media panel discussion that explored how sometimes the media are the message when it comes to shaping the perception of Baltimore city. Panelists included Baltimore Sun Managing Editor Sam Davis, WBAL-TV I-Team Lead Investigative Reporter Jayne Miller, WMAR-TV News Anchor Kelly Swoope, and several representatives from Baltimore city community organizations.

The remainder of the morning consisted of breakout sessions that focused on

  • measurement;
  • podcasting;
  • visual content;
  • Facebook Live;
  • crisis communications;
  • influencers and advocates.

“The presenters have been amazing,” said an attendee. “The panel discussion this morning was invigorating.” Check out this Facebook Live video for more comments.

Just Getting Started

The lunch-time general session featured Jesse Holcomb from Pew Research Center, and Katie Paine, from Paine Publishing. They discussed the importance of properly and accurately measuring PR and communications and how to avoid falling prey to senseless metrics.

More breakout sessions included:

  • podcasting for today’s news environment;
  • partnering to build an effective virtual agency;
  • how to lead a creative team with passion, purpose and possibility.

“Great sessions and networking at #PRSAMD17 at Loyola U–particularly good info for new Independent Practitioners,” tweeted member Laura Wilcox.

#PRSAMD17 Awesome visual content workshop! Learned so much,” tweeted member Cathy Nyce.

Wrapping it Up

The final general session consisted of a panel discussion about the state’s public education campaign to help combat an epidemic of opioid and heroin abuse and overdoses.

PRSA Maryland thanks the generous sponsors who helped to make this conference one of the most successful events in the Chapter’s recent history:  Vitamin, Loyola University Maryland-Emerging Media, Capital Media, Chesapeake Employers’ Insurance Company, PRSA Mid-Atlantic District, Brand3, Jay L. Baker Photography, Erickson Living, Harrison Communications, and Image 360.

“I want to personally thank the Chairman of the Conference Planning Committee, Dave Curley, Senior Vice President of Sandy Hillman Communications,” said Claudia. “Dave’s leadership, dedication and commitment to success enabled him and the members of his committee to plan and execute an industry conference full of innovation and inspiration.”

2018 Conference Committee

The committee for the 2018 conference is forming now. If you want to be part of next year’s event, please volunteer. Email your contact information to info@dev.growsocially.biz.

–Industry News