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Published
July 20, 2021
Location
Baltimore, Maryland
Date of Expiration
open until filled
Contact Name
Rachelle Daucher

Description

ABET is looking for a Specialist, Communications and Content to join their Communications and Marketing Team.

In this role, you create content that informs and engages various internal and external stakeholders. You will help deliver professional communications, public relations and marketing activities that increase ABET brand awareness.

This role interacts directly with internal and external stakeholders, including our staff, ABET Experts, member societies and vendors, and requires a high level of professionalism and integrity. Tasks include writing on-brand content for a variety of mediums and audiences. The position is also involved in establishing positive relationships with key constituents to help inform messaging. In this position, you combine interviews, research and data-driven insights to create compelling storytelling that promotes the brand and informs the public.

The Specialist, Communications and Content reports directly to the Director, Communications and Marketing.

To apply, send your resume along with a cover letter and a list of 3 professional references to hremail@abet.org.

 

Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Under the guidance of the Director, Communications & Marketing (MarComm), create materials with consistent messaging across channels, primarily online
  • Maintain ABET’s social media presence on various platforms including LinkedIn, Facebook, Twitter, Vimeo and Instagram; create and share content to drive engagement, grow following and increase brand awareness
  • Write, edit and update content for ABET website, including: press releases, profiles, announcements and other external communications; and assist in the launch of future publications
  • Responsible for the creation and distribution of ABET’s newsletters, from writing stories, to gathering content and visuals to sending it out to our subscribers, with team input as needed
  • Conduct print and video interviews with constituents for use in MarComm materials
  • Produce and edit short videos to support marketing and communications strategy as needed
  • Use research to support and inform ABET’s business goals and strategies as needed
  • Support ABET’s presence in external events, such as expositions, advertising campaigns,
  • Write, proofread and update public relations and marketing materials and oversee their distribution
  • Update and maintain information databases for the department
  • Assist Executive Office with public relations, communications (writing, editing, proofreading) and publishing materials on various channels
  • Ensure brand tone/voice and strategic consistency across all marketing collateral, as well as accuracy
  • Serve as liaison to communications consultants

SUPERVISORY RESPONSIBILITIES: This position has no supervisory responsibility.

Qualifications

EXPERIENCE:

  • Bachelor’s degree in journalism, marketing, communications or related discipline or equivalent experience
  • 3-5 years of marketing/communications experience; agency or association experience preferred
  • Experience editing and updating content in an enterprise-level Content Management System (CMS)
  • 1-2 years social media and web applications experience

 

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

  • Expert level skills in MS Excel, PowerPoint and Word
  • Strong writing, editing, proofreading and project management skills
  • Effective at interacting (typically on the phone or via email) with news sources and other stakeholders
  • Creative, some graphic design experience helpful
  • Ability to write in a wide array of styles — short writing for the internet, formal writing for reports and materials for internal consumption, as well as news-style writing for press releases (knowledge of AP Style required)
  • Experience in planning, scheduling and managing timelines for multiples campaigns and
  • Excellent organizational, problem solving, customer service and verbal/written communication skills required
  • Interest in higher education policy, operations and nonprofit organizations

 

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to walk and sit. The employee is occasionally required to stand; sit; reach with hands and arms; and stoop, kneel, or crouch.

Occasional travel including overnight stays may be required.

The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision.

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