PRSA Maryland is your local resource for professional advancement. Through our chapter and via the national PRSA organization, you have access to continuing education seminars, information exchange forums, training webinars and research projects.
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Create Better Surveys for Better Reporting While Pivoting During a Pandemic
May 14, 2020 @ 8:00 am - 9:00 am$10 – $25.00
Minimize your expenses and maximize your ROI on research conducted to support your clients’ PR goals. In this webinar, Jeffrey Henning, PRC, chief research officer of Researchscape, will discuss what the COVID-19 crisis is changing and what it is amplifying. Learn what journalists are taught to ask about surveys conducted for newsmaking purposes, and how far short the typical agency falls in delivering that, as based on a content analysis of over 2,800 news releases about commissioned surveys. Read more here.
When: Thursday, May 14 | 8:00 – 9:00 AM
Where: Online through GoToMeetings*
Investment: PRSA members $10; Guest $25
*You will receive the login link prior to the event. Please email us if you do not receive by end of day Wednesday, May 13.