Influencer Marketing: What PR Pros Need to Know
warning
If you are a member, please
log in to access member benefits, if available.
close
About this event
Join PRSA Maryland–Chesapeake for a candid conversation on the art, science, and real-world impact of influencer marketing.
From creators to brands, how influencer strategy and activation works.
This panel will bring together:
• Influencers actively building and engaging audiences
• Brand-side marketing leaders driving strategy and results
Including:
* Jennifer Leitman, CMO of OverDrive, the global leader in digital media for libraries and schools; Jennifer and Overdrive are currently launching a new Ambassador program
* Chris Franzoni, creator behind @eatmorebemore, The "Eater-in-Chief" for Baltimore, D.C. and beyond, Chris has more than 213K followers on Instagram
* More panelists to be named before the event
What you’ll learn:
• When influencer marketing makes sense (and when it doesn’t)
• Budget vs. trade: what’s realistic
• How to identify and work with the right influencers
• What results you can actually expect
• Where influencer strategy fits within PR and communications
Registration details:
PRSA Members: Free
Non-Members: $25
Register today and bring your questions — we’ll leave plenty of time for our discussion.
We hope to see you there!
Event Details:
Thursday, May 21
12:00 – 1:00 PM ET
Virtual (Zoom)
Videoconference information will be provided in an email once payment is received.
Registration Info
Registration is required
Payment In Full In Advance Only
Number of People Who Will Attend
Search for your information - enter the following
* This can be your primary registrant type. Only one primary registrant type is allowed per registration.
Invalid Quantity
Register Now