0 Items

Announcing our 2019 Best in Maryland Award Winners

Sandy Hillman Communications Takes Best in Show.

 

On December 4, Maryland PR/communications pros, students and other guests gathered at the Mt. Washington Dye House in Baltimore for the 2019 Best in Maryland Awards program. During the program, the Maryland Chapter presented awards in 23 categories, six professional awards, and revealed the Best in Show which was presented to Sandy Hillman Communications for “The National WWI Museum and Memorial WWI Centennial.”

The evening began with a reception complete with an array of hors d’oeuvres and food stations where guests mingled and celebrated the year’s successes. The awards program featuring Deborah Weiner of WBAL-TV as emcee followed. After the awards presentation, guests were treated to a dessert table of incredible sweets. 

Congratulations to all the award winners and honorees!

Professional Awards

Lifetime Achievement – Barb Clapp, Barb Clapp Advertising & Marketing, LLC

Paul E Welsh -Emily McDermott, Van Eperen

Educator of the Year – David Marshall, Ph.D., APR, Morgan State University

Rising Star – Lorraine Walker, Able Communications

PR Team – Planit: Christina Perry, Ashlene Larson, Nikki Bracy, Jennifer Donahoe, Harry Hammel, Kendall Dougherty

Volunteer of the Year – Dianna Fornaro, APR Chair, Chesapeake Employers’ Insurance Company

Best in Maryland Awards Winners

Components

Annual Reports

Best in Maryland – 2018 Annual Impact Report, The Nature Conservancy Maryland/DC

Best Use of Influencer Communication

Best in Maryland – LiveAbode Influencer Campaign, Planit and Royal Building Products

Award of Excellence – Facebook Live Somos Baltimore Latino, Maryland Auto Insurance

Creative Tactics – Assoc/Nonprofit/Govt

Best in Maryland“Best Foot Forward” Employee Engagement Socks, LifeBridge Health

Creative Tactics – For Profit

Best in MarylandLyft Ride Smart Maryland, Abel Communications

Editorial/Op-Ed Columns/Story Placement

Best in MarylandByline Series: You Can Do What with a Library Card?, The Cyphers Agency

Award of Excellence – National Apartment Association Op-Ed Program with Robert Pinnegar, Abel Communications

Magazines/Newsletters – Digital

Best in MarylandJohns Hopkins’ Hopkins on Alert Newsletter, Johns Hopkins Medicine

Media Relations – Assoc/Nonprofit/Govt

Best in MarylandFlying Queens Make the Hall of Fame, Abel Communications & Harrison Communications

Award of Excellence – Poe Baltimore, Coster Communications, Ltd.

Award of ExcellenceASK4ME: Two Prongs to Promote the New Bay Plate, The Cyphers Agency

Media Relations – For Profit

Best in Maryland – Cirque du Soleil: Crystal – Baltimore, Weinberg Harris & Associates

Award of Excellence – BrightFarms Series D Funding Announcement, Abel Communications

Podcast

Best in Maryland – A Valuable Perspective: Roland Park Place, Weinberg Harris & Associates

PSAs

Best in Maryland – National Recovery Month, Crosby Marketing Communications

Publications

Best in Maryland – MPT 50th Anniversary History Book, Maryland Public Television

Award of Excellence – JHU Press 2019 Scholarly Journals Catalog, Johns Hopkins University Press

Research/Evaluation

Best in Maryland – Exploring the Spirit of Sagamore Brand, Van Eperen

Social Media – Assoc/Nonprofit/Govt

Best in Maryland – MDOT SHA Explains Winter Weather Safety, MDOT State Highway Administration

Award of Excellence – 13 Folds of the American Flag, Crosby Marketing Communications

Videos

Best in Maryland – Fighting the Celiac Monster, Crosby Marketing Communications

Award of ExcellenceDeal Island: Maryland’s Green Suit of Armor, The Nature Conservancy Maryland/DC 

Websites

Best in MarylandBaltimore City Health Department “U=U Maryland”, Devaney & Associates and Chase Brexton Health Care

Award of Excellence – Thank-A-Vet Web App, Crosby Marketing Communications

Campaigns

Community Relations

Best in Maryland – Toyota Promotes ‘Mobility for All’ with Girls Scouts of Northeast Texas, imre

Award of Excellence Maryland Health Connection Open Enrollment 6, Sandy Hillman Communications

Events and Observances < 7 days

Best in Maryland – Vintage Festival, A. Bright Idea

Award of Excellence – BrightFarms Share the Harvest, Abel Communications

Award of ExcellenceGrand Opening – Springwell Senior Living’s The Homestead, Clapp Communications

Events and Observances > 7 days

Best in MarylandThe National WWI Museum and Memorial WWI Centennial, Sandy Hillman Communications

Integrated Communications

Best in MarylandBGE’s Natural Gas Safety Campaign, BGE

Award of Excellence Victories for Veterans, Crosby Marketing Communications

Marketing

Best in Maryland – Great Escape New Business Campaign, Chesapeake Employers’ Insurance Company

Award of Excellence – Len the Plumber Magnet Postcard Campaign, Victory-360, LLC

Multicultural

Award of Excellence – Los Taxes Mailer, Maryland Auto Insurance

Public Service

Best in Maryland – Victories for Veterans PSA Campaign, Crosby Marketing Communications

Award of Excellence – HASA Hearing Hospitality, Abel Communications

Award of Excellence – Vectren “Don’t Be That Guy” Public Safety Campaign, Devaney & Associates

Reputation/Brand Management

Best in Maryland – Maryland Philanthropy Network Rebrand, Clapp Communications

A Special Thank you to …

Chesapeake Employer’s Insurance Company for sponsoring the valet service, Abel Communications for sponsoring our Educator of the Year award, and Van Eperen for sponsoring the reception.

To A. Bright Idea, Maryland Public Television, and Sandy Hillman Communications for sponsoring the dessert bar.

To tabletop sponsors Clapp 360 Communications, Coster Communications, Ltd., and Planit for your contributions.

To Devaney & Associates for creating the #BIM19 designs, Coyle Studios for documenting the event through pictures (check out this sneak peek on Facebook), Crown Trophies for the assisting with the awards, and Strategic Factory for serving our printing needs.

And to our event chair David Harrison, Harrison Communications, for bringing this all together.

Your generous support is greatly appreciated!

*This year’s awards were judged by PRSA San Antonio Chapter.

 

 

 

 

PRSA Maryland Recognizes Barb Clapp for the Lifetime Achievement Award at PRSA Maryland ‘Best in Maryland’ Awards Gala

Barb Clapp has been selected as the 2019 Public Relations Society of America Maryland Chapter Lifetime Achievement Award recipient. Clapp, founder of Barb Clapp Advertising & Marketing LLC, will be recognized at the Best in Maryland Awards Gala on December 4 at Mt. Washington Mill Dye House. The Awards Gala will also recognize the Rising Star, Paul E. Welsh Professional and Educator of the Year winners as well as Best In Maryland PR awards.

Barb Clapp started out conducting business from her attic and grew the firm to be one of Baltimore’s most respected full-service agencies as well as a nationally recognized PR juggernaut.  She has more than 30 years of experience to public relations, marketing, and business development. Clapp has been recognized for other leadership awards, such as the CEO Report’s Mid-Atlantic Women’s Leadership Award, The Daily Record’s Most Influential Marylander, Most Admired CEO, Top 100 Women, and induction into both the Circle of Leadership and Circle of Excellence.

PRSA Maryland’s Lifetime Achievement Award honors a public relations professional whose career spans 20 years or more and who has exhibited extraordinary achievements, demonstrated outstanding leadership in the field of public relations and upholds the PRSA Code of Ethics.

Other honorees of the evening will include Educator of the Year David Marshall, Ph.D. from Morgan State University; Rising Star Lorianne Walker of Abel Communications; and Paul E Welsh recipient Emily McDermott of Van Eperen. Click here to learn more about the professional awards honorees.

“Recognizing PR professionals for career milestones has been an honor we have bestowed since 1961. I am honored to be amongst their ranks and am proud to award this year’s outstanding leaders, some of whom I know personally,” said Lisa Brusio Coster, Chapter President and president of Coster Communications.

In addition to the professional awards, winners in 23 categories will be announced culminating in the final award, the coveted Best in Show. Full list of honorees and nominees can be viewed here.

Click here for more information on the Gala.

 

Announcing the 2019 Best in Maryland Nominees and Honorees

The results are in and the professional awards voting is done.
Congratulations to the 2019 Best in Maryland Nominees and Honorees!

Professional Award Honorees

LIFETIME ACHIEVEMENT
Barb Clapp
CEO, Barb Clapp Advertising & Marketing, LLC.

PAUL E. WELSH
Emily McDermott
Van Eperen

EDUCATOR OF THE YEAR
Dr. David Marshall
Morgan State University

RISING STAR
Lorianne Walker
Abel Communications

PR TEAM OF THE YEAR
Planit
Ashlene Larson, Jennifer Donahoe, Christina Perry
Nikki Bracy, Harry Hammel, Kendall Dougherty

Click here to learn more about our honorees.

 

Best in Maryland Nominees

Join us on Wednesday, December 4th at the beautiful Mt Washington Dye House as we celebrate all these individuals and organizations that are taking public relations and communications to new heights.

The evening will begin with a networking reception complete with scrumptious fare and open bar (beer and wine). The awards program, featuring Deborah Weiner of WBAL-TV as our emcee, will follow where we will announce the winners in 23 categories, and honor our professional award recipients. Our grand finale is the reveal of the BEST IN SHOW!

Click here for more information and tickets!

A Special Thank you to our 2019 Best in Maryland Sponsors and Partners  …

VALET

EDUCATION

RECEPTION

DESSERT

DESSERT

DESSERT

TABLE TOP

TABLE TOP

TABLE TOP

DESIGN

PHOTOGRAPHY

AWARDS

PRINTING

This year the PRSA Maryland Best In Maryland Awards is celebrating the state’s drivers in PR and Communications excellence. Jump in the driver’s seat for the celebration as a Driving Force Sponsor. We have options for as low as $150! Click here to learn more.

Still working on your #BIM19 Entries? Here’s some tips!

Design courtesy of Devaney & Associates

Still working on your 2019 Best in Maryland entries? Or have you finished but just not sure if it’s good enough?

Did you know that every year, we see entries get pushed aside not because the campaign or component wasn’t creative, effective and successful, but because the entry wasn’t? It’s not enough to show what you did – you need to show how you did it and what the outcome was.

So to help answer any nagging questions you may have, here’s some things to consider as you complete your entries:

Before Preparing Your Entry:

  • Take the time to determine if your entry is truly award-winning. Did you make an impact on the organization’s bottom-line? Was there a reason for doing the program in the first place? If you can’t come up with a good reason for doing the award entry (besides “my boss wants me to do it”), you will have a hard time putting it together.
  • Know the entry criteria. Many award entries are submitted without measurable objectives or outcomes, budget or timelines. If you leave out information that is requested in the entry form, you will lose points. If you can follow the four-step strategic planning process for program entries (click here), you are more likely to have a good entry.

Objectives:

  • Think long and hard about your objectives. They should outline what you’re trying to accomplish as a result of your entry. Remember, the objective is not the entry itself.
  • Objectives should be SMART: Specific, measurable, attainable, realistic and time-bound.

Research/Evaluation (these tend to be the weakest areas of entries):

  • You might have done informal research without even realizing it. Look back at your records; did you talk with personal contacts, key informants, advisory committees and boards, and field employees about the issue? That’s informal research. (But don’t push it.)
  • Your evaluation should iterate your objectives verbatim and then show how you achieved them specifically.
  • Even though qualitative data can work for evaluation purposes and explaining results, it’s always good to build in quantitative data as well.
  • Identify ways you can evaluate a program and build evaluation in at the beginning. Even if you don’t have a huge budget, you can still plan some measurement capability.

 Supporting Materials:

  • Provide back-up materials to your summary. If you talk about something in your one- or two-page summary, please include with your submission.  The judges want to see evidence of your hard work, so be sure to show it off!

Before Submitting to the Awards Committee:

  • Don’t worry if one of your sections isn’t as strong as another. As long as the section is addressed, it should be okay.
  • When in doubt, submit. Forces beyond your control – such as the number of entrants in a category, judges’ prerogatives, etc. – have a lot to do with winning. Besides, the exercise you go through in assessing your work and putting it together according to PRSA qualifications is worth the exercise, because it sets you up to evaluate your own work. You can often make use of this in making a case for continuing a program, launching a new one, or increasing the budget to do more.
  • Proof your entry carefully! If you have a typo in the summary (which we’ve seen happen!), the judges are very likely to take your entry less seriously than they would that of a well-written summary.

And of course, if you still have questions, don’t hesitate to contact us at info@prsamd.org or call our chapter office at 301-725-2508 and ask away.

Click here for Categories

Click here on Preparing Your Entries

#BIM19 News: From Submitting to Winning!

By Lisa Brusio Coster

I know that in 2018 you addressed a communications challenge with exemplary professional skill, creativity and resourcefulness. So, wait no longer to submit your winning work for a Best in Maryland (BIM) award.

Be an early bird and save some of your hard-earned money by submitting by August 16.  If you have too much vacationing to do before then, submit by the drop-dead date of August 30.

From someone who has entered eight BIM awards since 2005, and won more than I have lost, I want to share my knowledge and insights. Now familiar with the process, I prepare the elements of a submission of what I believe will be a successful project when I start the work, not when the submission deadlines are announced.  This may not work for you this month, but it is something to keep in mind for next year.  So, in other words, begin with the end in mind, not only in terms of your client’s goals but also with your professional goals (winning awards!). Today, I hope it allows you to focus on a 2018 success (or two) to submit.

While it is about the results of a successful campaign or tactic, the most important part of completing an award entry is to clearly and concisely summarize your entry in TWO PAGES.  This can be challenging because we are PR people who like to talk and write A LOT.  Furthermore, keep in mind your audience will NOT have any background on your project, so you also need to provide context, avoid jargon and SPELL OUT acronyms. And, again this must be done in TWO PAGES or the entry could be disqualified.  Furthermore, the components of that summary are different depending upon your category, for instance:

Campaigns Require:

  • Research
  • Planning
  • Execution
  • Evaluation

Tactics Require:

  • Planning/Content
  • Creativity/Quality
  • Technical Excellence
  • Results

As I was told many years ago by a WINNING colleague, make sure your results or evaluation map back to your planning. Did you make your goals or exceed them? Include numbers, percentages, demographics, psychographics. Don’t submit if you realize you didn’t meet the intended targets.

Another tip – have a trusted colleague who is not familiar with your work review your submission. You will be surprised by the questions they may have because you are too close to your work. Edit, re-structure and clarify based on their feedback.

To avoid nepotism, a panel of public relations professionals from ANOTHER CHAPTER will judge entries and select winners. Judges may only present one Best in Maryland award and up to two other entries for an Award of Excellence in each category. Judges reserve the right to not select an award in a given category. Judges also reserve the right to re-categorize materials. The decisions of the judges are final.

Once your entry is submitted, enjoy what is left of summer and be confident that you highlighted the right project or campaign to take a BIM back to the office. Finalists will be notified in October and winners announced at the BIM Gala on December 4 at the Mt. Washington Mill Dye House. Good luck!

PRSA Maryland Chapter Bestows 44 “Best in Maryland” and Professional Awards

Best in Show Winners: Pictured left to right are: Chuck Fitzgibbon, Weber Shandwick, and members of Chesapeake Employers Insurance’s  Communications team:  Jim Taylor; Claudia Ciolfi; Dianna Fornaro, APR; Donna Wilson; Meaghan Yurek; Carolyn Gutermuth; and Archie Johnson.

The Public Relations Society of America Maryland Chapter (PRSA MD) presented its 2018 Best in Maryland awards December 11. Best in Maryland showcases exemplary efforts in public relations, communications, and marketing by PR firms, solo practitioners, marketing agencies, associations, and corporate communications teams. Kate Amara, reporter, and Barry Simms, I-Team reporter, both at WBAL-TV in Baltimore, emceed the Best in Maryland Gala and Holiday Party, December 11, at Martin’s West in Baltimore.

The 2018 Best in Show, the top BIM winner from all categories, was awarded to the Towson-based Chesapeake Employers’ Insurance Company for its, “Let’s Work to Reduce Opioid Addiction Now” reputation/brand management campaign.

Best in Maryland is the top award in each category, followed by the Awards of Excellence, if appropriate. The following are winners in the PR campaigns category:

Community Relations
Award of Excellence: Hope Lives Here Fundraising Program, Chase Brexton Health Care and  Devaney & Associates

Crisis Communications
Best in Maryland: Hurricane Harvey & Irma Response, Erickson Living

Events and Observances fewer than 7 days
Best in Maryland: Sheetz Launches Made-to-Order Cafe in Charlottesville, Planit
Award of Excellence: Beyond Bars 25th Anniversary commemoration, Girl Scouts of Central Maryland

Events and Observances more than 7 days
Best in Maryland: Belair Road Supply Centennial Anniversary, Clapp Communications

Integrated Communications
Best in Maryland: Integrace Brand Awareness Campaign, Integrace and Devaney & Associates
Award of Excellence: New Laws Campaign, Maryland Auto Insurance

Internal Communications
Best in Maryland: Be a Customer Service Superhero, Chesapeake Employers’ Insurance Company
Award of Excellence: 2017 Employee Engagement, Building a Better Workday, LifeBridge Health

Marketing
Best in Maryland: We Love Lifting You Higher, BWI Thurgood Marshall Airport and Weber Shandwick
Award of Excellence: BGE Lighting Discount Campaign, BGE

Multicultural
Best in Maryland: New Laws Campaign, Maryland Auto Insurance

Public Service
Best in Maryland: Raising Awareness of the Maryland Poison Center, University of Maryland School of Pharmacy
Award of Excellence: Annual Check-Up Campaign, Carroll Hospital and Devaney & Associates
Award of Excellence: New Laws Campaign, Maryland Auto Insurance

Reputation/Brand Management
Best in Maryland: Let’s Work to Reduce Opioid Addiction Now, Chesapeake Employers’ Insurance Company

The following are the winners in the category of PR components:

Advertorials
Best in Maryland: Spanish-language Advertorials, Maryland Auto Insurance

Annual Reports
Best in Maryland: Building Stronger Connections – 2016 Annual Report, Chesapeake Employers’ Insurance Company
Award of Excellence: Maryland/DC 2017 Annual Impact Report, The Nature Conservancy in Maryland/DC

Blogs
Best in Maryland: Flooding the Swamp: Pocomoke Restoration, The Nature Conservancy in Maryland/DC
Award of Excellence: Van Eperen Voices, Van Eperen

Creative Tactics – Assoc/Nonprofit/Govt
Best in Maryland: Maryland Auto Minute, Maryland Auto Insurance

Editorial/Op-Ed Columns/Story Placement
Best in Maryland: Don’t Trash Maryland, Maryland Department of Transportation State Highway Administration
Award of Excellence: Private Sector Solutions, Public Sector Challenges, Greater Baltimore Committee
Award of Excellence: Voice of America, Van Eperen

Magazines/Newsletters – Print
Best in Maryland: A Healthy Dose Magazine, Carroll Hospital and Devaney & Associates

Media Relations – Assoc/Nonprofit/Govt
Best in Maryland: Integrace Media Relations Campaign, Devaney & Associates
Award of Excellence: The Investment Gap in Spending on Infrastructure, American Society of Civil Engineers & News Generation, Inc.

Media Relations – For Profit
Best in Maryland: Charm City Bluegrass Festival, Planit
Award of Excellence: Supporting PC44 and Maryland’s Electric Vehicle Goals, Baltimore Gas and Electric
Award of Excellence: CBRB Mid-Atlantic President Media Tour, Clapp Communications

Publications
Award of Excellence: 2018 Scholarly Journals Catalog, JHU Press Journals Division

Social Media – Assoc/Nonprofit/Govt
Best in Maryland: “Victories for Veterans” Social Media Video Series, Crosby Marketing Communications
Award of Excellence: Securing America’s Future: The Power of Liberal Arts Education, Van Eperen and Council of Independent Colleges

Social Media – For Profit
Best in Maryland: Powering Lives Through Corporate Citizenship, BGE

Videos
Best in Maryland: SPARK Incubator – JPEO-CBRND, A. Bright Idea
Award of Excellence: Overcoming Opioids, Maryland Public Television

Websites
Best in Maryland: ForYourMarriage.org Relaunch, Crosby Marketing Communications

Click here to read winning entries summaries.

Professional and leadership awards were also given and include:

  • Lifetime Achievement Award – Pattie Yu, nationally recognized communications counselor and founder of Maryland PR agency, The Yu Crew
  • Educator of the Year Award – Tania Rosas-Moreno, Ph.D., associate professor of Communication at Loyola University Maryland
  • Rising Star Award – Catherine Gordon, associate, Client Experience, Weber Shandwick, Baltimore
  • PR Team of the Year Award – Lisa Brusio Coster, president of Coster Communications, and Dorothy Fuchs-Yeager, president of Purple Dot PR
  • Partner of Distinction Award – Mariner Management & Marketing in Columbia, MD, an association management firm that has been servicing PRSA MD for 13 years

Click here to read more on our professional award honorees.

The 2018 sponsors were Coster Communications, Purple Dot PR, Coyle Studios, Lisa Fargnoli, and In Tandem Design.

Click here to see who was there.

About PRSA Maryland
The Maryland Chapter of the Public Relations Society of America (PRSA Maryland) helps public relations and communications professionals stay connected professionally and personally. As part of the nation’s largest and foremost organization of communication professionals, PRSA Maryland offers networking, training, resources and support to assist members in practicing public relations at the speed of communication. Click here to learn more.

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors