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Best in Show Winners: Pictured left to right are: Chuck Fitzgibbon, Weber Shandwick, and members of Chesapeake Employers Insurance’s  Communications team:  Jim Taylor; Claudia Ciolfi; Dianna Fornaro, APR; Donna Wilson; Meaghan Yurek; Carolyn Gutermuth; and Archie Johnson.

The Public Relations Society of America Maryland Chapter (PRSA MD) presented its 2018 Best in Maryland awards December 11. Best in Maryland showcases exemplary efforts in public relations, communications, and marketing by PR firms, solo practitioners, marketing agencies, associations, and corporate communications teams. Kate Amara, reporter, and Barry Simms, I-Team reporter, both at WBAL-TV in Baltimore, emceed the Best in Maryland Gala and Holiday Party, December 11, at Martin’s West in Baltimore.

The 2018 Best in Show, the top BIM winner from all categories, was awarded to the Towson-based Chesapeake Employers’ Insurance Company for its, “Let’s Work to Reduce Opioid Addiction Now” reputation/brand management campaign.

Best in Maryland is the top award in each category, followed by the Awards of Excellence, if appropriate. The following are winners in the PR campaigns category:

Community Relations
Award of Excellence: Hope Lives Here Fundraising Program, Chase Brexton Health Care and  Devaney & Associates

Crisis Communications
Best in Maryland: Hurricane Harvey & Irma Response, Erickson Living

Events and Observances fewer than 7 days
Best in Maryland: Sheetz Launches Made-to-Order Cafe in Charlottesville, Planit
Award of Excellence: Beyond Bars 25th Anniversary commemoration, Girl Scouts of Central Maryland

Events and Observances more than 7 days
Best in Maryland: Belair Road Supply Centennial Anniversary, Clapp Communications

Integrated Communications
Best in Maryland: Integrace Brand Awareness Campaign, Integrace and Devaney & Associates
Award of Excellence: New Laws Campaign, Maryland Auto Insurance

Internal Communications
Best in Maryland: Be a Customer Service Superhero, Chesapeake Employers’ Insurance Company
Award of Excellence: 2017 Employee Engagement, Building a Better Workday, LifeBridge Health

Marketing
Best in Maryland: We Love Lifting You Higher, BWI Thurgood Marshall Airport and Weber Shandwick
Award of Excellence: BGE Lighting Discount Campaign, BGE

Multicultural
Best in Maryland: New Laws Campaign, Maryland Auto Insurance

Public Service
Best in Maryland: Raising Awareness of the Maryland Poison Center, University of Maryland School of Pharmacy
Award of Excellence: Annual Check-Up Campaign, Carroll Hospital and Devaney & Associates
Award of Excellence: New Laws Campaign, Maryland Auto Insurance

Reputation/Brand Management
Best in Maryland: Let’s Work to Reduce Opioid Addiction Now, Chesapeake Employers’ Insurance Company

The following are the winners in the category of PR components:

Advertorials
Best in Maryland: Spanish-language Advertorials, Maryland Auto Insurance

Annual Reports
Best in Maryland: Building Stronger Connections – 2016 Annual Report, Chesapeake Employers’ Insurance Company
Award of Excellence: Maryland/DC 2017 Annual Impact Report, The Nature Conservancy in Maryland/DC

Blogs
Best in Maryland: Flooding the Swamp: Pocomoke Restoration, The Nature Conservancy in Maryland/DC
Award of Excellence: Van Eperen Voices, Van Eperen

Creative Tactics – Assoc/Nonprofit/Govt
Best in Maryland: Maryland Auto Minute, Maryland Auto Insurance

Editorial/Op-Ed Columns/Story Placement
Best in Maryland: Don’t Trash Maryland, Maryland Department of Transportation State Highway Administration
Award of Excellence: Private Sector Solutions, Public Sector Challenges, Greater Baltimore Committee
Award of Excellence: Voice of America, Van Eperen

Magazines/Newsletters – Print
Best in Maryland: A Healthy Dose Magazine, Carroll Hospital and Devaney & Associates

Media Relations – Assoc/Nonprofit/Govt
Best in Maryland: Integrace Media Relations Campaign, Devaney & Associates
Award of Excellence: The Investment Gap in Spending on Infrastructure, American Society of Civil Engineers & News Generation, Inc.

Media Relations – For Profit
Best in Maryland: Charm City Bluegrass Festival, Planit
Award of Excellence: Supporting PC44 and Maryland’s Electric Vehicle Goals, Baltimore Gas and Electric
Award of Excellence: CBRB Mid-Atlantic President Media Tour, Clapp Communications

Publications
Award of Excellence: 2018 Scholarly Journals Catalog, JHU Press Journals Division

Social Media – Assoc/Nonprofit/Govt
Best in Maryland: “Victories for Veterans” Social Media Video Series, Crosby Marketing Communications
Award of Excellence: Securing America’s Future: The Power of Liberal Arts Education, Van Eperen and Council of Independent Colleges

Social Media – For Profit
Best in Maryland: Powering Lives Through Corporate Citizenship, BGE

Videos
Best in Maryland: SPARK Incubator – JPEO-CBRND, A. Bright Idea
Award of Excellence: Overcoming Opioids, Maryland Public Television

Websites
Best in Maryland: ForYourMarriage.org Relaunch, Crosby Marketing Communications

Click here to read winning entries summaries.

Professional and leadership awards were also given and include:

  • Lifetime Achievement Award – Pattie Yu, nationally recognized communications counselor and founder of Maryland PR agency, The Yu Crew
  • Educator of the Year Award – Tania Rosas-Moreno, Ph.D., associate professor of Communication at Loyola University Maryland
  • Rising Star Award – Catherine Gordon, associate, Client Experience, Weber Shandwick, Baltimore
  • PR Team of the Year Award – Lisa Brusio Coster, president of Coster Communications, and Dorothy Fuchs-Yeager, president of Purple Dot PR
  • Partner of Distinction Award – Mariner Management & Marketing in Columbia, MD, an association management firm that has been servicing PRSA MD for 13 years

Click here to read more on our professional award honorees.

The 2018 sponsors were Coster Communications, Purple Dot PR, Coyle Studios, Lisa Fargnoli, and In Tandem Design.

Click here to see who was there.

About PRSA Maryland
The Maryland Chapter of the Public Relations Society of America (PRSA Maryland) helps public relations and communications professionals stay connected professionally and personally. As part of the nation’s largest and foremost organization of communication professionals, PRSA Maryland offers networking, training, resources and support to assist members in practicing public relations at the speed of communication. Click here to learn more.

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors