Currently no events scheduled. Please check back for updates.
Past Events:
December 2020
2020 Best in Maryland Awards Gala
Each year, this highly anticipated celebration draws more than 100 award-winning public relations and communications practitioners from across the state and spanning every industry sector, including: PR and creative agencies, corporate, education, military and government, healthcare, nonprofit, professional services and independent practitioners. Come celebrate and mingle with those new to the profession as well as executives and top decision makers as we wrap up 2020!
November 2020
Buyer Personas Deep Dive
Built from the real words of real buyers, a buyer persona reveals what prospective customers are thinking (and searching for) as they weigh their options to address a problem that your company resolves. Much more than a one-dimensional profile of the target market, actionable buyer personas provide the foundation for a well-built content and social media strategy rooted in research. They uncover insights about your buyers’ decision-making process — the specific attitudes, motivations and criteria that drive prospective customers to…
September 2020
PRSA Maryland Virtual Conference, “Navigating the Next Normal”
Image courtesy of Devaney & Associates Registration is closed. Registrants should have received an email with login instructions. If you have registered but have not received your instructions, please email us. *Be sure to check your spam filter before notifying us. As PR pros, planning for the unexpected is what we do. But this is 2020, a year dominated by a pandemic, protests and politics – and unimaginable challenges for the world, the economy, and the industry. What will post-pandemic…
July 2020
Thirsty Thursday Virtual Wine Tasting with The Wine Coach
When: 7/16 at 5:30 – 7:30 PMWhere: Your Place Join award-winning wine expert, Laurie Forster—The Wine Coach, for a virtual wine tasting that is just as educational as it is entertaining. Laurie will feature four of her favorite affordable wines perfect for summer sipping and backyard bashes. She’ll use PRSA Maryland as her inspiration in selecting the wine so expect fun surprises in every sip. Learn more about Laurie here!At the end of this tasting, you will be Smarter about…
June 2020
Online Reputation – Search Engine Optimization/Wikipedia and more…
Worried about SEO/reviews/Google results/Wikipedia, and/or any other scary sounding tools that you’re uncomfortably aware that you may be responsible for? Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Join us as we cover the channels that make up your online reputation, provide tactics you can use when you get home, and introduce some mini case studies. Webinar Details:When: Wednesday, June 3, 2020 | 12:30 p.m. – 1:30 p.m.Where: Online via Zoom*Investment: PRSA…
PRSA MD Weekly Chat: Crisis Communications Review with Jeffrey Davis, APR
Join us for a chat with PR pro Jeffrey Davis, APR, Managing Partner, Van Eperen on the realities of crisis communications and why you need a solid plan to address Covid 2.0, our national conversation about racism and whatever awaits us in the “Next Normal.” With world events changing every day, an updated and actionable crisis PR plan has never been more important. In this 30 minute presentation, followed by Q&A, Jeff will cover … Tips on messaging and communicating during a…
PRSA MD Weekly Chat: The Role of PR in Advancing Diversity, Equity and Inclusion
In the wake of the deaths of Ahmaud Abrey, Breonna Taylor, George Floyd, Rayshard Brooks, and others, public relations professionals have an opportunity to play an important role in shaping how their organizations address diversity, equity and inclusion issues. This week’s virtual chat will focus on what we have done or not done, where we go from here and how to develop a personal declaration to guide your actions. The discussion will be moderated by executive coaches and senior PR…
May 2020
Weekly Chat: The new COVID challenge >> too many zoom meetings! Let’s hack the virtual meeting!
Join us for a fun cap to the week where we’ll hack the virtual meeting. We’ll explore how to make our virtual team and client meetings shift from dreaded to welcomed (well at least more welcomed). Peggy Hoffman, PRSA Maryland administrator, will share video meeting tips she’s figured out and gather your tips. We’ll troubleshoot some of pain points with virtual meetings. And we’ll have fun. Bonus – bring a meeting tip, share it and in fun “tip-off” we’ll find…
Create Better Surveys for Better Reporting While Pivoting During a Pandemic
Minimize your expenses and maximize your ROI on research conducted to support your clients’ PR goals. In this webinar, Jeffrey Henning, PRC, chief research officer of Researchscape, will discuss what the COVID-19 crisis is changing and what it is amplifying. Learn what journalists are taught to ask about surveys conducted for newsmaking purposes, and how far short the typical agency falls in delivering that, as based on a content analysis of over 2,800 news releases about commissioned surveys. Read more…
Weekly Chat: Internal Communications in the Age of the Coronavirus
One of our most important audiences are our employees and internal stakeholders. This week’s chat explores how we’re handling internal communications. Joining us are internal communications and HR pros from a wide variety of businesses including MedStar, Sodexo, CEIWC, MPT, and Goucher. Join us for a conversation!About PRSA Maryland Weekly Chat: In light of the COVID-19 pandemic and all the ways it is affecting our professional and personal lives, we are holding weekly virtual meetings to gather and address a…
April 2020
We hope this Zoom meeting finds you well!
How we’re living, working, and coping during the COVID-19 crisis. Let’s wrap the week with a dose of optimism and ideas to find a balance. Priming our chat will be three PR pros who are sitting in the middle (you know that space where you have to delegate down and up?) and looking for balance. Add the dimensions of kids or spouses or pets and maybe a little too much videoconferencing? Two are playing substitute teacher. One is an introvert…
5 Steps for Writing Breakthrough By-liners and Blogs (Webinar)
Why do certain contributed articles entice editors and resonate with target audiences? Why do certain blogs captivate readers and get shared all over? Learn to craft by-lines and blogs with stopping power in this fast-paced, interactive webcast led by Jack Appleman, prominent PR writing instructor and author. Practice creating enticing themes, generating compelling copy, and structuring content to keep readers engaged from start to finish. During the session, you’ll complete a series of challenging writing exercises—and submit copy for Jack’s…
Past Events: https://prsamd.org/events/
