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PRSA Maryland is your local resource for professional advancement. Through our chapter and via the national PRSA organization, you have access to continuing education seminars, information exchange forums, training webinars and research projects.

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Conference Center at Sheppard Pratt

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6501 North Charles St., Room 30
Baltimore, MD 21204

April 2018

Digital Strategies to Help You Break Through to Resistant Audiences

April 12, 2018 @ 12:00 pm - 2:00 pm
Conference Center at Sheppard Pratt, 6501 North Charles St., Room 30
Baltimore, MD 21204
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$35.00 – $55.00

Online registration is closed. Please register onsite. Presented by the Digital and Creative Strategy team from FDA’s Center for Tobacco Products Tried everything to reach a challenging audience, or your new strategies seem like theme and variation of the same ideas? Case studies from FDA will show how tobacco regulators created award-winning communications that reached out effectively to engaged social media audiences. FDA successfully articulated the concerns of resistant audiences and worked with industry experts to create content that helps…

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