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Submitted by Sandy Arnette, APR

KeynoteSo often, we’re busy on our jobs, managing our budgets and households, and just racing through life trying to keep up with the hectic pace of things.

In the midst of it all, we often leave little or no time for ourselves – particularly to invest in our careers and professional growth.

One culprit is infobesity – or information overload – where we’re constantly bombarded with content. Each day, 499 million tweets and 500 million emails are sent and 4.7 billion pieces of content are shared. And, it’s estimated that by 2020, 5 billion people will always be online. It’s simply mind-boggling, but another important reason why we must make time and invest in ourselves.


Well, kudos to those of you who did just that by attending this year’s PRSA Maryland Chesapeake Conference – now in its 37th year. We had great speakers and workshops and an awesome venue thanks to Erickson Living. The feedback from conference attendees was overwhelmingly positive. We were told it was definitely worth the time and a true investment in their PR careers.

Here are a few key take-aways:

  • Participate in real-time conversations that matter with people who matter. Employ surgical strikes, target your content and be sure to always measure your effectiveness.
  • Give reporters a few key sentences about your pitch rather than a long release. Personalized pitches are most effective regardless of the platform.
  • A social media specialist needs strong writing skills, a deep knowledge of differences in platforms and the ability to integrate content.
  • People will give up anything to have their smartphones. So make sure you’re leveraging this audience and the technology.
  • Set goals for each conference session and introduce yourself to new people. Get out of your comfort zone and forge new relationships. Networking is key and can be a spring board to help launch your career.

Chessie showed how data drives good decisions; how metrics and research are critical to any PR campaign; how mobile technology is disrupting everything we know about PR; and why SEO (search engine optimization) is vital. Attendees also learned effective video marketing techniques and discussed study results of how the communications industry is adapting, how PR professionals are leading and how consumers are connecting. This included a focus on emerging media and how many seniors are keeping pace with technology for their news consumption.

If you missed this year’s Chessie Conference, you definitely missed a treat. Check out the highlights and get some great PR tips on Chessie Page, PRSA Maryland’s Facebook and LinkedIn pages and on Twitter (hashtag #Chessie14).

Click here for an Animoto Video of the conference!
And check out all conference photos by clicking here and here!

Photos and video courtesy of Bob Stockfield Photography. For copies, contact Bob at bob@stockfieldphoto.com

Presentation handouts are available on Chessie page.

–Industry News