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So what’s the verdict on Twitter?

Is it merely a diversion for people who want to announce that they’re eating a ham sandwich in the elevator? Or do you see it as a novelty whose unproven ability to make money warrants an “endangered species” label, which keeps you from learning how to use it?

For Jeff Davis, APR, Twitter is fast becoming an essential, mainstream communications tool that enables PR practitioners to develop and maintain relationships with the media and the PR community at large.

A past president of PRSA Maryland and currently a partner with Sawmill Marketing Public Relations, Jeff will present two social media sessions at PRSA Maryland’s Chesapeake Conference. The first, beginning at 9:00 a.m., will focus on Twitter. With a down-to-earth, non-technical presentation style, he will share useful tools and techniques for Tweeting with a purpose.

Jeff’s Twitter handle is @contactjeff. You can also reach him through his new blog/website. While you’re there, be sure to check out his nationally recognized Guide to Baltimore Media on Twitter.

–Industry News