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Here, former Maryland Chapter President Jeffrey A. Davis, APR shares his tips on how to get that entry noticed.

And Jeff should know. He is not only a past winner and a past senior judge, but also just won a 2016 Silver Anvil for his collaboration with Judy Phair, APR, Fellow PRSA on behalf of client the Council of Independent Colleges in Washington, D.C., for “Securing America’s Future: The Power of Liberal Arts Education.”


  • Look at your entry through the eyes of the judges and realize they are going through multiple entries and making quick judgements about the strength of your submission.
  • Is the summary written in a light, understandable way that flows easily? Or do the judges have to pause, re-read sections and work to understand what you’re trying to say?
  • Match measurable goals with measurable results. The final numbers don’t need to match (not all programs magically meet a set of specific goals), but it helps to know what you set out to measure.
  • For programs, simply printing out the results of web research usually isn’t strong enough for a winning campaign. Judges look for primary research to supplement downloaded web pages.
  • Find ways to flag key elements of your entry – use headlines or other techniques to outline major points and draw attention to areas you want to highlight.
  • Finally, recruit a “judge” from within your organization who was not part of the campaign or entry process. Ask for a quick read and instant comments about what flowed, what didn’t and what improvements they suggest.

Click here and here for more tips!

Click here to get started on your entries!

–Industry News