Written by Jackie Allder, Chessie Planning Committee
So, did you make it to the PRSA International Conference last week? I would loved to have attended this year’s event in San Francisco, but my schedule didn’t work out (and I’m not sure my budget could’ve handled the cross-country trip either). Although PRSA’s International Conference is over, there’s still a chance to hear tips, tricks, and PR’s best practices from pros in the industry this year.
On November 8, the Maryland Chapter is partnering with several other Mid-Atlantic District chapters (National Capital Chapter, Central Pennsylvania Chapter, Central Chesapeake Chapter, and the Blue Ridge Chapter) to host the Mid-Atlantic District Chesapeake Conference (also known as Chessie).
New for this year’s conference is three tracks to choose from — Strategic Business and Leadership, PR Essentials, and Social Media — and more than a dozen local members are presenting on everything from creating a strategic communications plan to networking effectively.
For example, you can join Barbara Haupt and Elissa Leif of MiniMatters for a discussion about the wild world of web videos, or find out how to manage the client/agency relationship with Robert Udowitz and Steve Drake of RFP Associates.
You’ll also hear from members Rachel DiCaro Metscher, Erica Pierson, Sabrina Kidwai, Margie Newman, Veronica Brown, Amy Lestition, Rebecca Andersen, APR, Dana Vickers Shelley, and Tiffany Thomas Smith, among many others.
Additionally, #Chessie12 features keynote speaker Amy S. Mitchell from the Pew Research Center’s Project for Excellence in Journalism. And because this year’s event is sponsored by chapters around the region, it’s a great opportunity to network with PRSA peers you might not see that often, especially during the post-conference happy hour.
So #Chessie12 has a dozen sessions, an awesome keynote speaker, and a networking happy hour. It’s local (hosted at the Four Points Sheraton BWI in Baltimore, MD) and costs less than $200 to attend if you’re a PRSA member and you register by November 1.
Don’t let this one pass you by…visit https://prsamd.org/news/events2012/nov12.htm, download the program, and register today!