April was an exciting time for those who attended the chapter’s Visual Content Workshop led by The Cyphers Agency at Towson University and/or the “Coffee With” session hosted by IMRE at its Hunt Valley headquarters. Special thanks to Cyphers’ Darren Easton, vice president and creative director; Kellie Elmerajji, social media and digital marketing expert; and Anna Forbes, senior account executive; for helping attendees better understand the fundamentals of interactive visual content for today’s audiences.
Jeff Davis, principal, J. Davis Public Relations and former PRSA MD president, moderated the session and shared helpful information regarding do-it-yourself options for visual content creation. Additionally, IMRE’s Kristi Volke, senior account executive; and Christine Pierpoint, senior vice president of financial services; did an exceptional job highlighting the shifting communication landscape and how IMRE uses brand journalism to build trust and gain exposure for its clients. Any firm interested in hosting a “Coffee With” may contact Emily McDermott at (410) 568-8814 or firstname.lastname@example.org.
The next chapter workshop will focus on Live-Streaming with Periscope, featuring T.J. Smith, director of media relations, Baltimore Police Department. This special event will be held at the Baltimore City Training Center, 3500 West Northern Parkway, Baltimore, Md., where there is plenty of free parking. Part of Smith’s presentation will be devoted to discussing Facebook Live.
With live-streaming media rapidly gaining popularity, there is no better time to see how this technology can help drive important conversations and increased brand recognition. According to Smith, “New communications tools present new opportunities.”
Are you still unsure about the value of this new media platform? If so, then reference April’s Public Relations Tactics story by Aaron J. Moore, Ph.D., associate professor of public relations at Rider University. Moore mentions “The live video-streaming app is a valuable option for those breaking news and telling stories in today’s global village.”
Having recently read about the $20B settlement in the 2010 BP oil spill case, it made me once again reflect on the importance of being prepared to manage communications in crisis situations. According to National Public Radio and many other news organizations, this incident was a textbook example of how not to handle PR. The story also made me further appreciate the chapter’s planning committee focus on allocating time at this year’s PRSA Maryland Conference for a keynote presentation by T.J. Smith, director of media relations, Baltimore Police Department. Smith will be discussing effective crisis communications strategies, including as they relate to the Freddie Gray case.
After many years of managing challenging crisis situations, I’ve found the following quote from an anonymous source to be so true: “Experience is the hardest kind of teacher; it gives you the test first and the lesson afterword.” So don’t miss this unique opportunity to learn key critical incident communication lessons from a communication professional willing to share true-tested methods and strategies on how to be successful in today’s media landscape – REGISTER HERE.
Lastly, please watch for this year’s call for entries for the Best in Maryland Awards that are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness. Also, next month I will share exciting news regarding PRSA-Maryland’s partnership with the Loyola University Maryland chapter of PRSSA.