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Elemental to any successful public relations strategy are relationships. Whether you’re forming new ones, fostering those with potential or leveraging existing connections, relationships are the cornerstone of a public relations practitioner’s arsenal.

In today’s highly competitive marketplace of information exchange, companies are actively engaging creative channels to reach multiple audiences. Simply put, they are forming unique relationships – both in the traditional sense and through interactive, new media channels.

Companies and the brands they represent are recognizing just how important meaningful relationships are to their bottom dollar – particularly in lean economic times. They are embracing the relationship model; and those that are doing it – and doing it well – are finding that brand ambassadors or advocates for their brand provide invaluable support.

Communicating directly to key publics – stakeholders, media, the blogosphere and the end-consumer – play a critical role in a brand’s success (or failure for that matter). At this year’s Chesapeake Conference, the “How Brands (big and small) are forming relationships” session promises to spotlight a number of success stories that demonstrate how practitioners leverage relationships that deliver measureable results in a brand communications strategy. Moderated by Dave Imre, “sessioneers” can look forward to a really engaging discussion chock full of transferrable knowledge and practical case studies.

If you know Dave, then you know that you’re in for an informative session. And for those that don’t know Dave Imre…well, shame on you! Here’s a little background: Dave is president and CEO of IMRE Communications and has been an integral brand strategist steering regional and national campaigns for more than 20 years. Dave’s on the National Board of Directors for the Public Relations Society of America (PRSA), a former President of the Maryland Chapter of the PRSA, and a past-chair of the Mid-Atlantic District of the PRSA.

–Industry News