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After sailing through a sea of sessions in the morning, prepare to anchor yourself in the main meeting room to enjoy a bountiful lunch and hear from afternoon keynote speaker, Lisa A. Shenkle, president of VERB! Communications. Lisa will take you into the world of international PR via Sail Baltimore. As a board member for Sail Baltimore, she will illustrate how she successfully promotes a concept without a structure, navigates political landmines and sensitivities, and how PR helps Sail Baltimore achieve its mission of maintaining and
improving international goodwill.

Lisa A. Shenkle, President VERB! Communications
From book campaigns and national book publicity tours that took authors to nearly every market in the country, Lisa Shenkle, Principal at VERB! Communications moved from publishing into broadcasting to promote nationally and locally produced PBS programs. Her work in entertainment, whether with books or in television, offered her an opportunity to create promotional partnership opportunities with the Smithsonian, Baltimore Museum of Art, Lender’s Bagels, Kraft, Inc., Pillowtex Corporation among many others.

She developed, and won awards for, her community grassroots campaigns that engaged citizens and created positive tie-ins with related organizations in private industry and non-profits. Lisa also developed public education programs, promoted environmental issues relative to transportation, drafted Governors’ speeches and talking points on crisis management issues. In addition, Ms. Shenkle oversaw the Port of Baltimore’s international advertising and public relations efforts to steamship lines and maritime customers while tenured at the Port of Baltimore.

Her awards include three local Emmy’s, Best Overall Campaign by PRSA and a PBS National Promotion award for Overall Campaign. She volunteers as a Board Member for Sail Baltimore, the non-profit organization that provides free, annual public programs of visiting ships and maritime events and is a board advisor to the Maryland Respite Care Coalition (MRCC).

–Industry News