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You work in the public relations department of a manufacturer of baby care products. You are in charge of publicizing a new product for diaper rash. In your research, you find that new moms like to blog because they can connect with other moms at their convenience from home. There are five major mommy blogs nationwide. A major strategy in your campaign is to communicate about your product through these blogs.

How do you ethically participate in these blogs?

Guidance — Professional Standard 8 Deceptive Online Practices and Misrepresentation

Participate in the blogs by clearly identifying who you are and represent. Do not engage in or encourage the practice of misrepresenting organizations or individuals through the use of the blogs, viral marketing, social media and/or anonymous Internet postings.

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