Will you walk away from Thursday’s Chesapeake Conference with tips and best practices that will help you focus your time, money and energy on ensuring you’re getting the biggest bang for your buck, or is it becoming all too evident how important SEO has become and you want to learn SEO techniques?
Either way, you won’t want to miss either of these breakout sessions, both of which start at 2:15 p.m.
“Great Marketing ROI in a Lousy Economy” with David Warschawski.
Who is David Warschawski?
David is CEO & Founder of Warschawski, which has been named “Small Agency of the Year” and one of the top 20 “Best Agencies to Work For” in the U.S. Over the last 10 years alone, Warschawski has won more than 200 industry awards for its work.
In 2007, PR Week selected David to its prestigious “40 Under 40” list. He has been asked to provide expert commentary for media outlets including CNBC and National Public Radio (NPR). Most recently, David co-authored the book, “Building Customer Relationships Through Public Relations,” published by Aspatore Books. David also has served as a judge for the PR profession’s highest awards, the Silver Anvil and the Sabre Awards.
What will you learn?
Learn how to capitalize on great marketing opportunities present during a down economy. David will share best practices and cover real-world case studies for campaigns that generated powerful ROI on limited budgets. He will also share tips on where to focus your time, money, and energy to ensure you are getting the biggest bang for your buck. David will also cover how to properly use social media in marketing initiatives so that organizations can generate ROI and how social media can be used as a marketing/PR tool to generate ROI.
“Writing with Search Engines in Mind: Putting SEO to work” with Jiyan Wei.
Who is Jiyan Wei?
Jiyan, Director of Product Management at Vocus, drives product platform strategy and roadmap execution for PRWeb. In addition, he supports strategic business planning, partnerships, and marketing/sales. He currently sits on the vendor council for the Society for New Communications Research (SNCR) and maintains a blog, New Influencer (www.newinfluencer.com), where he writes about media and technology.
Jiyan is a thought-leader and has spoken at numerous events, such as: PubCon Las Vegas, SMX East, New Media Institute, and many more. He has also contributed to the likes of PR Tactics, Visibility Magazine, and Social Media Portal.
What will you learn?
As search engines continue to grow as an authoritative source of information, the need to optimize content for search has become increasingly important. PR professionals can use Search Engine Optimization (SEO) techniques to boost rankings of their articles and communicate more effectively with their audiences. Learn how to decide whether or not you should write a press release aimed at people or search engines, what signals search engines look for, and why SEO is important for PR professionals.