Each year, PRSA Maryland installs a new board of directors and a pool of member-volunteers who work together to organize and manage the chapter’s programs and services. Today, the PRSA Maryland Board of Directors announces the following slate of officers for 2014. This group will be voted upon by PRSA Maryland members via survey beginning Friday, December 20, 2013. Voting will be open through Friday, January 3, 2014.
President: Craig Campbell
As a leader in communications and information product management, Craig worked at SAIC and previous companies since 1996 for the US Army’s Chemical Materials Agency Public Affairs Office. He helped ensure that key stakeholders were positively involved with the chemical weapons disposal program. Craig helped CMA successfully reach out to political leaders, government representatives, regulatory officials, the media and public. In time, Craig became known for creating top quality products within quick turnaround times. He also helped identify ways to reduce costs, organize and optimize team/event schedules, and train new staff members on relevant policies, strategies, and best practices.
Craig’s five-member Information Product Development Team drove creative and strategic vision behind information campaigns for the US Army Chemical Materials Agency. They led stockpile destruction complete campaigns for five stockpile sites, delivering posters, brochures, videos, presentations, speeches and closing ceremonies, as well as handling all the associated logistics.
In the mid-90s, as Outreach Office Manager, Mr. Campbell prepared and gave more than 50 tours a years of the Nation’s first full-scale chemical weapons disposal facility. Toured were all of the major TV networks, National Public Radio, foreign media, members of Congress, foreign dignitaries, scientists engineers and state and federal elected officials as well as the general public. He also created and gave more than 50 presentations a year to academic, business, technical and official groups.
Awards received by the CMA Public Affairs Office during Mr. Campbell’s time include the coveted Department of the Army, Army Community Relations Award of Excellence.
In his spare time, Mr. Campbell likes to do wood carving and wood burning. He recently completed a whole Santa Claus’ bag full of Christmas and holiday music boxes and ornaments, Santa Clauses and snowmen, as well as nativity puzzles.
President-Elect: Laurie Farrell
Assistant Director, Public Relations, Anne Arundel Community College
Whether it’s about education, baseball, tourism or steel framing, Laurie believes you can become passionate about anything – and everything has a compelling story to tell. That thought has guided her well throughout her 27-year career in public relations, communications and journalism. For the past 3 ½ years, she has served as assistant director of public relations at Anne Arundel Community College in Arnold, Md., where she oversees media relations, internal communications, college newsletters, a workforce development magazine and special events. She also provides messaging and talking points for the president and works closely with the executive director of public relations and marketing to manage crisis communications. Most recently, Laurie won a silver medallion award in 2012 from the National Council for Marketing & Public Relations for placing an article and video in the Wall Street Journal about the college’s completion efforts. She also served last year as president of MCCCPRO, an affinity group of public relations and marketing professionals representing all 16 community colleges in Maryland.
Prior to joining AACC, Laurie was a marketing manager for the Steel Framing Alliance, a trade association based out of Washington, D.C., dedicated to building awareness about the advantages of building with steel framing. She was also an account executive for Eisner Communications in Baltimore, Md., where her clients included a grocery retailer out of Pennsylvania and the Steel Framing Alliance.
With a love for mission-based organizations, Laurie has spent most of her career working for nonprofit organizations including the Babe Ruth Museum, Downtown Partnership of Baltimore, The Family Tree and the Maryland School for the Blind.
She began her career writing obituaries for an Anne Arundel County community, where she won a first place award from the Maryland-Delaware-DC Press Association for her slice-of-life column. She holds a bachelor’s degree in corporate communications from the University of Baltimore, where she graduated magna cum laude, and is planning to pursue a master’s degree in management with a concentration in public relations from University of Maryland University College in 2014.
She is known for her sense of humor, sharp wit and believes there’s plenty to laugh about. As the mother of three grown daughters (now “fraughters”) and grandmother of an adorable baby boy, she now has a little more time to pursue some of her interests – namely, writing, photography, hiking, cooking, and now, getting more involved again with the PRSA Maryland Chapter!
Vice President: Anita Brightman, APR
President & Founder, A. Bright Idea Advertising and Public Relations
Building A. Bright Idea from the ground up, Anita A. Brightman’s creative and strategic approach to advertising and public relations coupled with her 20 years of expertise provide small businesses, retail clients, government agencies and nonprofit organizations alike with the verbal and visual communication vehicles necessary to grow their brands, exceed goals and connect with target audiences.
Anita’s innovation earned accolades for verbal and visual communication pieces from various awards including the Public Relations Society of America National Capital Chapter Thoth Award and the National Association of Government Communicators Award of Excellence. Anita also received acknowledgement as one of the Top 100 Minority Business Enterprises in the State of Maryland for the fourth time since the program’s inception, reflecting the agency’s continued stature among trusted MBEs during every year of eligibility within the recognition program.
Anita recently expanded creative services with the opening of a new office and now offers innovative and collaborative marketing and public relations approaches to organizations and businesses in the Northern California market. She contributes to various associations as a prominent member including the Board of Directors for the Baltimore Public Relations Council, First National Bank Advisory Board, the National Defense Industrial Association, Women in Defense, the Harford County Chamber of Commerce and Army Alliance. Anita received her accreditation in Public Relations from the Public Relations Society of America, earned her Bachelor of Science in Mass Communication from Towson University and her Master of Arts in Publications Design from the University of Baltimore.
Secretary: Robert Hunter IV
Marketing Director, Gebhart Properties
Robert Hunter is a multi-award-winning Marketing Director and is currently employed with Gebhart Properties – a national property management company. Since 2004 he has been honing skills in several facets of marketing, public relations and communications. Many of his past jobs have been fast-paced and under-staffed, giving him the ability to learn and develop multiple skills at an accelerated rate. Robert has worked with companies in various industries conducting business in the B2B, B2C, and government segments – he has also done several projects for non-profit organizations.
In 2008 Robert launched his own company, Hunter Marketing Solutions, which has served the needs of multiple clients in a mostly freelance capacity. This gives Robert the ability to focus on his true passion; helping others achieve their goals though excellence in marketing and design.
Robert earned a Bachelor’s Degree in Mass Communication with a Minor in Communication Studies from Towson University and he is currently working on an MBA with a concentration in Marketing from Loyola University of Maryland.
Treasurer: Garrett Berberich
Account Executive, Himmelrich PR
Garrett is an Account Executive at Himmelrich PR, a Baltimore-based PR firm focusing on media relations, strategic partnerships, branding, event planning and management, copywriting and social media. Garrett has three years of experience in public relations, working with local attractions, events, corporate sponsorships and non-profits, using his abilities in media relations, project management and writing to reach clients’ strategic goals. He is a recipient of PRSA-MD’s “New Professional of the Year” award.
Garrett is a graduate of Marist College in Poughkeepsie, NY and received his M.S. in Communication Management from Towson University in 2012. He is a big fan of hockey, music and media.”
Director-at-Large: Chris Stevens
Communications and Marketing Manager, JHU Bloomberg School of Public Health – Center for a Livable Future
Chris is director of communications at the Johns Hopkins Center for a Livable Future, an academic center at Johns Hopkins University that focuses on the impacts of food production on the global environment, diet, and human health.
Prior to joining Johns Hopkins in 2008, Chris served at the National Oceanic and Atmospheric Administration (NOAA), Washington, DC, where he authored reports to the US Congress on the agency’s progress toward the management of natural resources along the coasts of the nation’s 34 coastal states and territories. He has held senior communications positions at Allegis Group, Inc., an international staffing company based in Hanover, MD; Smith, Bucklin & Associates, Washington, DC; CSX Corporation, Baltimore, MD; Leaseway Transportation, Inc., Beachwood, Ohio; and Chessie System, Inc., Cleveland, Ohio.
A graduate of the University of Iowa School of Journalism and Mass Communications, Chris has been a member of PRSA since 1995 and makes his home in Owings Mills, MD.
Director-at-Large: Marc Apter
President, Image Power, Inc.- Public Relations & Marketing
Marc Apter is an experienced communicator with award-winning public relations and marketing experience. He received the 2014 Drum Major Award from the MLK Jr. Committee for his work on the Civil Rights Foot Soldiers Memorial. He currently heads Image Power Inc. whose clients include; The Maryland Historical Society, Maryland House and Garden Pilgrimage, Chesapeake & Washington Heart Care, concert pianist Brian Ganz, DC Sail and the National Philharmonic at Strathmore. He has created and promoted regional media events that dramatically exceeded attendance and media coverage expectations utilizing traditional PR techniques as well as social media outreach.
He is the publisher of the Media Directory of Maryland, Washington, Northern Virginia and Delaware (www.mediamaryland.com). The directory is published in digital and print versions and contains over 400 media outlets. This year a number of online news sites were added.
Apter has provided PR counsel to St. Mary’s College of Maryland as well as trade associations, government agencies and corporate clients. Some of his clients have included CVS Pharmacies, Omni Hotels, FEMA and the Mexican Avocado Growers Association. He also has extensive crisis communications experience for such clients as the American Association of Retired Persons (AARP) and the West African Republic of Togo.
Marc also served as President of David Apter & Associates, one of Washington’s oldest and most honored public relations firms.
An accredited member (APR) of the Counselors’ Section of the Public Relations Society of America (PRSA) and an active member of the National Press Club, Marc is an associate member of the Society of American Travel Writers. He has served as the president of the Central Chesapeake Chapter of PRSA.
Marc holds a BA in Government from Lake Forest College in Illinois and an MA in educational administration from McDaniel College.