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Thursday, June 29, 2006
The Tremont Grand
225 North Charles Street
Baltimore, MD

Awards Background

Sponsored by the Maryland Chapter of the Public Relations Society of America (PRSA), the Best in Maryland Awards are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

PRSA Maryland models the Best in Maryland Awards after the PRSA Silver and Bronze Anvil Awards of the national organization. The awards competition is open to all public relations, communications and marketing professionals who work in Maryland or who wish to enter projects completed in Maryland or on behalf of a Maryland-based client. The categories provide an opportunity to showcase outstanding programs as well as single piece components.

And the Winners Are…

2006 Best in Show
U.S. Army Chemical Materials Agency and URS Coleman for A Safer Maryland Today: Aberdeen Chemical Agent Disposal Facility.

2006 New Professional of the Year Award
Andrea Kerns, Senior Communications and Marketing Associate, Harbor Hospital

2006 Lifetime Achievement Award
Ann Gallant, Vice President, Corporate Communications CareFirst BlueCross BlueSheild

Newsletters, Three Colors or More
Award of Excellence: IWIF for WITH IWIF – Policyholder Newsletter.
Best in Maryland: MGH Public Relations for Building the Winner’s Circle.

Magazines
Best in Maryland: University of Maryland Dental School for Mdental Magazine.

Company Capabilities Brochures, Three Colors or More
Award of Excellence: Cornerstone for CEDPA Identity Brochure and Poster.
Best in Maryland: Harbor Hospital for Women and Infants’ Folder.

Annual Reports, Not-For-Profit Organizations
Award of Excellence: IWIF for IWIF 2004 Annual Report.
Award of Excellence: Mercy Medical Center for Mercy in Motion: Momentum Powered by our Vibrant Mission
Best in Maryland: MedStar Health for MedStar Health 2005 Annual Report

Special Purpose Publication
Award of Excellence: Magellan Health Services for Responding to Providers and Legislators in PA.
Award of Excellence: U.S. Army Chemical Materials Agency and URS Coleman for U.S. Army NSCMP Portable Exhibits.
Best in Maryland: Magellan Health Services for 2006 Member Calendar.
Media and Press Kits
Best in Maryland: MGH Public Relations for Not Your Typical Press Kit Enclosed.

Direct Mail, Three Colors or More
Award of Excellence: Cornerstone for BCF Financial Advisor Direct Mail Campaign.
Best in Maryland: Lawrence Howard and Associates for St. John Properties: Timing is Everything. 

Television PSAs
Award of Excellence: IWIF for Safety Saves Week.
Best in Maryland: Crosby Marketing Communications for Millions in Darfur Wait for Hope.

Radio PSAs
Award of Excellence: IWIF for Safety Works Week.
Best in Maryland: Crosby Marketing Communications for Portraits of Hope.

Speeches
Award of Excellence: U.S. Army Chemical Materials Agency and URS Coleman for A Safer Maryland Today: Aberdeen Chemical Agent Disposal Facility.
Best in Maryland: McCormick & Co. for The World is Flatter.

Feature Stories
Award of Excellence: IWIF for Injuries Increasing for Maryland’s Non-English Speaking Hispanic Workers.
Best in Maryland: Crosby Marketing Communications for Things are Looking Up Selectively.

Editorial and Op-Ed Columns
Award of Excellence: U.S. Army Chemical Materials Agency and URS Coleman for Chemical Materials Agency: Programmatic Op-Ed Series.

Story Placement
Award of Excellence: Crosby Marketing Communications for Transparency at Last.
Best in Maryland: MedStar Health for Medical Mistakes: Finding the Cure. Obstetrics Risk Reduction Initiative.

Unconventional Tactics
Award of Excellence: Crosby Marketing Communications for Pack This Not That.
Best in Maryland: Building a Brand and Influencing a Diverse Population

Web sites
Award of Excellence: Crosby Marketing Communications for HelpStartsHere.org.
Best in Maryland: Magellan Health Services for MagNet Re-Design.

CD-ROM and DVD
Award of Excellence: MGH Public Relations for DVD Energizes Nobel Learning Communities Conference.
Award of Excellence: U.S. Army Chemical Materials Agency and URS Coleman for U.S. Army NSCMP EDS Video.
Best in Maryland: Magellan Health Services for Five Minutes with Magellan: New Product Presentations.

Research and Evaluations
Award of Excellence: Imre Communications for Women in Commercial Real Estate 2005.
Best in Maryland: Crosby Marketing Communications for Informing a Long-term Brand Development Strategy.

Media Relations
Award of Excellence: MGH Public Relations for MGH Kicks Off Kindergarten Kickoff.
Best in Maryland: Imre Communications for Target and American Red Cross’ First Preparedness Starter Kit Media Relations Campaign.

Community Relations
Award of Excellence: MGH Public Relations for Weathering a Bad Sponsorship with Good PR.
Best in Maryland: U.S. Army Chemical Materials Agency and URS Coleman for Continuing the Legacy: NECDF Start of Operations.

Institutional Programs
Best in Maryland: U.S. Army Chemical Materials Agency and URS Coleman for A Safer Maryland Today: Aberdeen Chemical Agent Disposal Facility.

Special Events, Six Days or Fewer
Award of Excellence: YMCA of Central Maryland for YMCA Annual Meeting 2005 and Ring of Honor Re-dedication.
Best in Maryland: State Highway Administration for Maryland Remembers Event.

Special Events, Seven Days or Greater
Award of Excellence: MGH Public Relations for Duchess of York Winter Diet Season Media Tour.
Best in Maryland: Crosby Marketing Communications for Tobacco-Free Kids Week 2005.

Public Service
Award of Excellence: Comcast Cable for Ruth Rales Comcast Kids Reading Network.
Award of Excellence: IWIF for Maryland Safety Saves Week 2005.
Best in Maryland: TBC for Sister-to-Sister.

Crisis Communications
Award of Excellence: Magellan Health Services for Calming Fear in the Wake of Health Care Data Theft.
Best in Maryland: Catholic Relief Services for Indian Ocean Tsunami.

Internal Communications
Award of Excellence: Constellation Energy for Transforming the Way Constellation Works.
Best in Maryland: Crosby Marketing Communications for Spring Forward Together.

Development and Fund Raising
Best in Maryland: Harbor Hospital for The Ripple Effect: Second Century Fund 2005.

Pro Bono
Award of Excellence: Crosby Marketing Communications for 2005 Women’s World Cup Championship.
Best in Maryland: Cornerstone for My Brother’s Keeper Development Project.

Marketing Communications/New Products and Services
Best in Maryland: A. Bright Idea for Launching the Bel Air Center for Addictions.

Marketing Communications/Established Products or Services
Award of Excellence: Stanton Communications for Making the Grade: Bringing Distance Education to the Head of the Class.
Best in Maryland: MetLife and Imre Communications for The Torn Security Blanket: Children with Special Needs and the Planning Gap.

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors