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The Emotional Side of Brand (Webinar)

Today, almost every offering is a commodity. While companies are looking for ways to gain a loyal following and charge premium pricing, they can no longer do so simply based on customer service and ‘innovation’ of the offering. They must create a unique brand position which distinguishes them from every other company in their industry. Their brand must evoke emotion in and establish a connection with their audience. Eliciting emotions doesn’t always equate to a tear-jerking message but, rather, helps the audience to care. And when the audience cares, they are much more willing to act.

This webinar will focus on the essential role branding plays in business, one unique approach to branding, and how it impacts a company’s overall success. The session will highlight the importance of creating emotional connections between brands and their target audience, and how this connection will ultimately impact the bottom-line.

Attendees will leave the webinar with:

  1. Steps to assess their current business practices and how their audience perceives them
  2. Practical tools to create a unique, powerful emotional connection with their target audience
  3. Strategies to position them for long-term success in their industries, and impact their bottom-line

 

Click below to view webinar:

About our presenter: Shana Harris, COO, Warschawski.

In her role as COO, Shana oversees and manages the agency’s operations while playing an active role in account management, new business and HR. Shana has successfully delivered outstanding results for a broad scope of national and international clients and high-profile brands. A thought leader in the branding and marketing communications spaces, Shana is frequently sought out for comment and her expertise, often quoted by the regional and national media on PR/Crisis Communications and branding issues, and is regularly invited to speak at regional, national and international conferences. Click here to learn more. 

Exploring the emotional side of brands

Who hasn’t heard the stat 70% of emotionally connected consumers spend twice as much on brands they have an emotional attachment to than those who do not?

Research stats also confirm that connections based on feelings last longer any made based a need.

These findings have driven Shana Harris, COO, Warschawski, to explore how to create emotional connections between brands and their target audience will ultimately impact the bottom-line. She will share her learnings and experience in the PRSA Maryland webinar “The Emotional Side of Brand” on Thursday, October 24 at 12pm.

She will cover how to assess your audience perceives your current business practices along with practical tools to create a unique, powerful emotional connection with your target audience. The webinar is free to members and $15 for guests. Register here! 

Become a Project Management Ninja (Webinar)

Today, 4 out of 5 organizations struggle to find qualified talent to lead projects. 37% of an organization’s projects are at risk of failure. Meanwhile over $2 trillion is wasted every year in businesses around the globe due to poor project management. On this webinar, we will discuss the knowledge, skills and traits that you need to have to be a great project manager. Today’s public relations professionals are well positioned to lead cross-functional teams and execute complicated campaigns that involve multiple stakeholder groups. We will cover the technical, leadership and strategic/business management expertise that is required to be successful. You’ll learn “NINJA” tips and best practices for ensuring your next project stays on track so you are viewed as innovative, versatile and strategic by your organization’s leaders.

Thursday, August 15 at 12 noon (ET) via Zoom*
*You will receive an email with instructions to log in.

Free to PRSA members; $15 for guests

About our presenter …

Tracy Imm, ABC, APR is a business communications leader that loves to train others in the areas of corporate communications, social media and digital marketing as well as leadership. She is the CEO of Tracy Imm Worldwide, LLC, a leadership development consultancy. She also has a consulting practice where she works to empower women on their personal life journeys. Her two self-published books, Brave Girls Guide to Work That You Love and Conquer Shame + Claim Success: Three Keys to Abundance, Love and Leadership can be found on Amazon.

Learn more about Tracy on her website.

 

Webinar: Event Transformation – It’s Easier Than You Think

Attendees bored? Event attendance and revenues down? Need a new approach?

Whether you are struggling to bring incremental change or a total transformation to your events, this webinar offers actions you can take today to reframe your approach. You’ll learn:

• The 5 Keys to Successful Event Innovation
• Event Audits – A How-to Primer
• How One Association Transformed its Events – A Case Study

Your presenters: Reggie M. Kouba, President, RMK Productions, and J. Scott Punk, SCPM, President, JSPunk Strategies, have put on thousands of events during their careers including the PRSA National Capitol Chapter Thoth Awards Gala, dozens of PRSA local chapter workshops, and other events.

Just $15 for members; $25 for non-members.

*Register below. You will receive call-in information prior to the event.

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors