With social networking sites such as Facebook and MySpace, YouTube, blogs and Twitter, critics have an array of tools at their fingertips to launch attacks. Corporations have never been more vulnerable to attacks that can spread instantly throughout cyberspace as they are today. (Wonder how – read Jennifer Gehrt’s post “Responding to a Brand Attack” for one story and Tom Chapman’s post in Social Media Today – “Protecting your brand against negative buzz” for another.)
Today’s reputation management requires relentless attention to online communities, since anyone can offer their opinion on your company to people around the world in a matter of seconds.
Join Bill Atkinson, vice president of Weber Shandwick’s Baltimore office, as he offers tips and suggestions on how to protect and defend your company’s reputation in his seminar at Tuesday’s Chesapeake Conference, Defending Corporate Reputation in the Age of Social Media. Learn how to prepare for attacks and even how to launch counter attacks.