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PRSA-Maryland Recognizes Excellence in Public Relations in 2013 ‘Best In Maryland’ Awards Gala

PRSA-MD saluted the state’s top PR professionals on Thursday (Dec. 5) at a special gala at the Monaco Hotel Baltimore.

This year’s Best In Maryland award winners were chosen in 25 categories.  Top honors went to two leading communications experts – Helen Szablya, a nationally recognized Baltimore communications professional, who received the 2013 Lifetime Achievement Award; and Lester R. Potter, an accredited business communicator and senior lecturer at Towson University, who was named PR Educator of the Year.

Jessica McKay, public affairs manager for Erickson Living, was named New Professional of the Year.

The PRSA-Maryland Lifetime Achievement Award honors a public relations professional whose career spans 15 years or more and who has exhibited extraordinary achievements, demonstrated outstanding leadership in the field of public relations and upholds the PRSA Code of Ethics. The PR Educator of the Year Award recognizes a PRSA member who has made a significant contribution to the advancement of public relations education through college or university teaching.

“At PRSA, we believe our members should be recognized for their hard work and major contributions in public relations,” said PRSA-Maryland President Nneka Jenkins.  “Our Best in Maryland awards are presented annually to PR practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.  It is with great joy that we salute this year’s honorees.”

Click here for a full list of winners. 

Getting your calendar together for the Spring? Here’s what we have planned…

We began the New Year with the Media Training Presentation on January 30 featuring Nick Peters from CommCore Consulting Group who shared why the right media training is so important. Click here for a recap.

Now we’re heading into spring with more programs created especially for you. Join us for one or join us for all. Just be sure to join us!

Wednesday, Mar 20 2013Best Pitches – How to Create Eye-catching Pitches for Media
Don’t have time for another out-of-office meeting? Presenting our first “20 tips on the 20th” virtual meeting. This month’s discussion will be led by David Harrison of Harrison Communications (Thanks, David!) and will include tips on how to create eye-catching media pitches. So grab your lunch, find a quiet corner, dial-in, and get ready to hone your media pitching skills. Click here to register!

Thursday, Apr 25 2013Social Slam: Building Your Social Media Toolbox
Gain a better understating of social media in 2013!  Let the experts guide you through the ins and outs of the top social networking services.  Panelists will share how they strategically use social media and create effective content, as well as new trends and best practices for a successful online presence. Click here for more information on our panelist to date and to register!

A Special Thank You to our Event Sponsors…




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Thursday, May 16 2013Happy Hour & Networking
Our spring wouldn’t be complete without at least one networking event and on May 16, we’re gathering at the Waterfront Hotel in Fells Point. Last time, we highlighted new pros. This time, we’re highlighting our colleagues in the Public Affairs and Government section. So join us and connect with some of the area’s top communications professionals. Whether you’re a long-time pro or a newbie to PR, our networking events are always the best. Click here to register!


And coming in…

June 2013 – The Chesapeake Conference, Columbia MD.

December 2013 – The Best In Maryland Awards. PssstHere’s the best news: this year’s awards will be a combination of old and new. So keep your eye out for the traditional Call for Entries and newly-designed Call for Nominations coming in early summer.

More information on both events coming soon!


Interested in sponsoring an event? It’s a great way to reach PR and communications professionals throughout Maryland and support PRSA-MD at the same time. For more information, or to suggest a sponsorship, call the Mariner Management Office at 301-725-2508 or shoot us an email at info@dev.growsocially.biz.

Congratulations 2010 Best in MD Awards Winners: Your Hard Work Has Paid Off

This year, the 2010 Best in MD Awards was held as a luncheon as part of the 2010 Chessie Awards.  There were many excellent entries, but the entries from the awards winners truly stood out from the pack.  They deserve all the accolades they received, and we again heartily congratulate all of the winners.  Your hard work has paid off! 

Here are the highlights of the afternoon: 

2010 Best in Show
Maryland Lottery for American Classics 

2010 Best Representation Theme Award
Crosby Marketing For PANDORA’s Introduction

2010 Lifetime Achievement Award
Gene Bracken

2010 New Professional Award
Bridget Forney 

We also have a complete listing of 2010 Best in MD Awards winners on prsamd.org.

Which session will you choose?

Social media measurement, media fragmentation and how to reach your target audience, or media ethics

For our 9:00 a.m. Breakout Session you will have three choices from three exciting speakers to chose from.

Have you been struggling with measuring your social media efforts? If so, Erica Anderson is your woman.

Who is Erica Anderson?

Erica Anderson is a digital strategist and a citizen journalist, and not just any citizen journalist; she was selected to be the Washington D.C. citizen journalist for MTV’s Emmy Award-winning campaign, “Choose or Lose.”  However, her experience and expertise do not stop there – she also became a top-rated CNN iReporter in 2009 and produced a series of web videos for an MSNBC special.

She will answer the questions that a lot of us are still wondering – What is the ROI of social media?  Is there a ROI of social media?   What are some of the basic key performance indicators for your most-used social media tools?  How can you think beyond the numbers when looking at ROI? What is the real weight of smart social media?

Erica America is Erica’s personal brand. You can find her on TwitterDeliciousPosterousFlickrFacebookDIGGCNN iReportMTV THINKSlideshare and more.

Register here to see Erica Anderson speak

Or, have you struggled with media fragmentation and how to break through to reach your target audience?  If so, attend the session by Andy Malis, co-founder and president of MGH, to walk away with lessons learned.

Who is Andy Malis?

Andy Malis is co-founder and president of MGH, Inc., a full-service marketing communications firm headquartered in Maryland.

MGH maintains a diverse client base spanning multiple industries.  Clients include Papa John’s Pizza,, Texas Instruments, The American Psychological Association, Towson University, University of Maryland University College, Ocean City Maryland, Suburban Hospital, The National Aquarium and Smyth Jewelers.

Andy is a frequent speaker and writer on marketing, and was recently named one of The Daily Record’s 60 Most Influential Marylanders. He currently serves on the board of directors for Northwest Hospital Center and Business Volunteers Unlimited Maryland.

The competition for your target’s attention has never been tougher, and it’s only going to get crazier!  The rapid escalation of media fragmentation has made it nearly impossible to quickly break through and get your message out. Or has it?  Andy will survey the current media landscape, allowing you to see what roles traditional media, new media, and social media play in today’s more-complex than ever communications plans.

Register here to see Andy Malis speak

Or, has your company been the victim of unethical practices by journalists? Are you wondering how the coverage balance changed, and how it is still the same?  As the teacher of media ethics at Towson University, no one is more qualified than Lisa Miles to talk about this topic.

Who is Lisa Miles?

Award-winning public relations strategist, Lisa Miles, APR, is president of Miles Public Relations, a full service public relations firm in Columbia, Maryland. She has more than 20 years of experience serving national and international clients on a wide range of communications issues. In addition, she is the 2010 President-Elect of PRSA Maryland, a member of the PRSA National Nominating Committee, and a Silver and Bronze Anvil judge. She teaches Media Ethics at Towson University as an adjunct faculty member.

Media ethics – is it oxymoron? In this day and age of 24/7 news coverage, do journalists really abide by a code of media ethics? How does the coverage balance compare to situations in past years, and how does it fit into some of the traditional communications models? Join Lisa Miles, APR, and adjunct faculty member of Towson University’s Mass Communications program, to discuss how the process has changed – and how it remains the same.

Register here to see Lisa Miles  speak

ONLY 9 Days to go until our Annual PRSA-MD Chesapeake Conference.

Find out more about our Hardship Package and Smile and Save special and read all about our Morning Keynote!

And the Finalists for the 2010 PRSA-MD Best in MD Awards Are…

We’re so excited to announce the finalists for the 2010 Best in MD Awards! We’ve had some excellent entries this year, and the competition was tough, but here is who’s still in the running:

2010 Best in MD Awards Finalists

A. Bright Idea
Anne Arundel Medical Center
Barb Clapp Advertising and Marketing, LLC
CareFirst Blue Cross BlueShield
Crosby Marketing
Devaney & Associates, Inc.
Himmelrich PR
IWIF Workers’ Compensation Insurance
Maryland Lottery
Mayes Communications Inc. & Strategic Design Studio
Northrop Grumman Electronic Systems
Notre Dame Preparatory School
Sky Design LLC
Weber Shandwick

Of these finalists, two will be the recipients of the most coveted prizes: Best of Show and Best Theme.

This year’s presentation will take place as a luncheon during the 33rd Annual Chesapeake Conference. Will your agency/company receive one of these top prizes? Register for the Chessie conference now to find out. Follow us on twitter at #chessie10.

We’ve assembled some of the best speakers in the industry who can’t wait to impart their knowledge on hot topics such as social media, ROI/measurement, SEO, and more.

Full-day Chessie registrants will also receive a ticket to the awards luncheon, which will include a compelling presentation from the keynote speaker, Lisa A. Shenkle, President of VERB! Communications, that you don’t want to miss. If you don’t have time to attend the conference, remember that you can purchase Best in MD luncheon tickets separately. See you at the 2010 Best in MD Awards!

–Industry News