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2019 PRSA Maryland Annual Conference

Online Registration is closed. Please register onsite or email us at info@prsamd.org. Late fees will apply.

Thursday, July 18 | 7:15 a.m. – 3:30 p.m.
Notre Dame of Maryland University

Truth. Transparency. Authenticity. The push to do business and communicate in a more open and transparent way.

Today’s consumers want more in their purchasing choices than a great product or service. Whether it’s shoes or eye glasses, luggage or even ice cream, the soul and character of an organization carry just as much weight.

What’s all this got to do with public relations? Turns out, pretty much everything. We’ll open our day with a deep dive on this issue through the lens of our city, Baltimore. We’ll discuss how to address and apply the demand for transparency in our work as a public relations professional.

Then, take those aha’s into a series of sessions on key PR topics. How can we live a mantra of transparency in the daily tasks of PR?

A day of education and networking event. Plus the chance to catch up with old acquaintances and make new ones. The conference is a must-attend program for those seeking new insights and perspectives on the latest industry trends. 

Click here to see what’s on the program!

Investment (includes continental breakfast, break & lunch. Plus free parking)
PRSA Member: $219 (includes late fee)
Guest: $269.00  (includes late fee)
Student: $95.00 (includes late fee)
*Registration fees increase $20 7/16/2019

Parking and where to go:
Parking is free. We recommend using the Homeland Avenue entrance for easiest access. The parking lot is to the left past the Playing Field and Tennis Courts. Note that there are steps from the parking lot leading up to Doyle Hall, just follow the signs. There will be a shuttle available 7 a.m. – 9 a.m. for those that don’t wish or can’t make the climb. Click here for campus map.

Handicapped spaces are available next to Doyle and there is a drop off area directly in front of Doyle. Please let us know at info@prsamd.org if you will need assistance.

Multi-Staff Discount available! Send 3 or more staff from the same organization and receive $20 off each registration (student fee not eligible for discount). Please click here for Multi-discount Registration Form.

A special thank you to our sponsors …

PILLAR OF TRUTH
Program Sponsor

George Washington Cherry Tree
Lunch Sponsor

George Washington Cherry Tree
Lunch Sponsor

Honest Abe
Breakfast Sponsor

Reliable Source
Break Sponsor

Reliable Source
Break Sponsor

Design

Photography

Want to showcase your brand in front of Maryland PR pros? Sign up to be a Conference sponsor. Several levels available.

Turning Vision into Reality

Online registration is closed. Please register onsite.

We are almost halfway through 2019. How are those New Year’s resolutions coming along? Are you on your way to achieving your vision for the future?

Spring is the perfect time to give your professional and personal aspirations a boost. Join PRSA Maryland on Thursday, May 9, for a powerful, entertaining, interactive event designed to help  turn your vision into reality.

During this workshop, you will

  • Pick up three tools to help you create and achieve your vision
  • Gain greater clarity for all areas of your life
  • Discover how to increase your prosperity while staying in harmony with your highest values
  • Learn ways to tame your fears and negative self-talk to move with greater confidence toward your goals – and become a better person, employee or business owner!

With creative activities and laughter, Certified Life Mastery Consultants Theresa Wyatt and Nancy Pritchard will help you take the steps toward living the life you want.

Details:
Thursday, May 9
11:30 – Registration; Noon-1:30 – Program

Location:
Erickson Living Corporate Headquarters
Bill Gates Conference Room
5525 Research Park Drive, Catonsville

Just $25 for PRSA members and $45 for guests.
Fee includes lunch!

*no refunds after 5/3/19. Registrations are transferable

About our presenters:

Theresa Wyatt is passionate about helping people build their dreams.  She uses evocative coaching to help people achieve dreams in all areas of their lives. As a Certified Life Mastery Consultant, Theresa offers weekly programs and services to individuals and groups. Through vision workshops and presentations, Theresa increases participants’ awareness of their unique visions and some of the steps to help them move toward that vision with clarity, confidence and consistent results. If you’re ready to gain greater clarity in your personal vision, to be empowered with confidence, and to achieve positively amazing results, Theresa can help you bring your vision to life.

Nancy Pritchard (Pritchard Life Mastery Consulting) plans to spend the rest of her life following her passion, and she invites clients and workshop participants to do the same.  As a Certified Life Mastery Consultant, Nancy’s corporate mission is to ‘Launch 10,000 Visions.’ As a speaker and trainer in the Mid-Atlantic area, Nancy’s vision workshops help people to break through limitations and to achieve greater results than they’ve known before. If you’re looking to gain clarity, confidence and achieve your next level of success, Nancy can help to get you there.

Morning with WBAL-TV

Online registration is closed. Please register onsite.

This time, we’re heading over to WBAL-TV to meet with key staff including president and general manager Dan Joerres, news director Tim Tunison and assignment manager Jessica Rahn. A short tour will follow the presentation.

Details:
Tuesday, April 23

Agenda:
8:00 a.m. – 8:30 a.m.: Registration & Networking
8:30 a.m. – 10:00 a.m.: Program immediately followed by tour

Location:
WBAL-TV
3800 Hooper Avenue
Baltimore, MD 21211

Investment: PRSA members $20; Guests $35
Fee includes light breakfast.
*no refunds after 4/19/19. Registrations are transferable

Dan Joerres
President & General Manager

Jessica Rahn
Assignment Manager

Tim Tunison
News Director

2019 PRSA Maryland Conference – Call for Presenters: Now Accepting through Friday, April 26

Posted updated 4/19/2019

Thursday, July 18 (NEW DATE)
Notre Dame of Maryland University

 

CLICK HERE TO SUBMIT RFP

 

“What’s Truth Got To Do With It? The Future of PR!”

Truth. Transparency. Authenticity. The push to do business and communicate in a more open and transparent way.

Today’s consumers want more in their purchasing choices than a great product or service. Whether it’s shoes or eye glasses, luggage or even ice cream, the soul and character of an organization carry just as much weight.

What’s all this got to do with public relations? Turns out, pretty much everything.

When facts aren’t always facts and anyone can share information and call it news, public relations professionals – and their clients – are having to work harder than ever to tell their stories in an authentic voice that feels genuine and relatable. The expectation toward greater transparency influences every aspect of our profession – corporate messaging, internal communications, media relations, social media and digital strategy, storytelling, special events, how a CEO or organization responds to a crisis, and more.

While the need to sharpen and advance our skills is hardly new for the public relations professional, achieving the level of transparency required isn’t exactly easy. Bring your experiences to light and help raise the bar for Public Relations education by being a presenter at the 2019 PRSA Maryland Annual Conference on Thursday, July 18. This year’s conference will be held at Notre Dame of Maryland University.

For “What’s Truth Got To Do With It?,” we’re looking for great examples of how you are addressing and applying the demand for transparency in your work as a public relations professional. As a presenter, you will have the opportunity to impact individuals driven to improve themselves, the organizations they serve, PRSA and our profession. At the same time, you’ll have the added benefit of elevating your own skills and stature among peers who share in your passion and commitment to the profession.

Your experiences and insights toward innovative concepts and solutions are in high demand. By serving as a presenter, you’ll have the chance to demonstrate your evolution as a professional and further position yourself as an expert and role model in the industry.

 Suggested topics from our members include, but are not limited to:

  • Executive communications
  • How advancements in technology are changing the way we tell stories and share information
  • Shifts in the media landscape affecting how PR pros do their work moving forward
  • Social media strategy – finding the right voice and personality, engagement with audiences, use of influencers, etc.
  • Social media video applications – how you’re building engagement and/or solving a problem through applications like Instagram stories, IGTV, Facebook Live, etc.
  • Crisis communications and issues/reputation management
  • Telling powerful stories
  • How to build brand awareness
  • Measurement, tracking and metrics
  • Integration of traditional and social media
  • Tools for PR people on the cloud and via apps
  • Building your own brand as a PR professional (use of LinkedIn, etc.)
  • Marketing to multiple generations
  • Tools for creativity
  • Content development and strategy for multiple mediums
  • Effective writing in an authentic voice
  • Word-of-Mouth marketing – grassroots public relations using new tools
  • Making your message go viral 
  • Building your personal brand—do’s and don’ts of social media

Most sessions will run 60 minutes including question & answer periods. We are also considering 30-minute flash sessions intended to give attendees quick tips on a targeted topic.

Proposals must be submitted on or before FRIDAY, APRIL 26 (NEW DEADLINE). For more information, contact PRSA Maryland office at info@prsamd.org or 443-283-8060.

CLICK HERE TO SUBMIT RFP

*Graphic by Quandra Gray

Recap of Morning With The Baltimore Sun

At PRSA Maryland’s Morning With The Baltimore Sun on February 7th, key staff shared how decisions are made regarding content – unique pitches, subject lines, and best time of day to share story ideas are just a few of those covered. Attendees learned about the analytics that go into editorial planning and how staff use real-time findings to determine placements in the shifting landscape of print versus digital.  

After the panel, attendees had the opportunity to ask additional questions, meet the staff, and see the facilities. Check out pictures and video below.

A special thanks to our event sponsor Strategic Factory for providing our morning coffee and more.

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors