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Recap of Morning With The Baltimore Sun

At PRSA Maryland’s Morning With The Baltimore Sun on February 7th, key staff shared how decisions are made regarding content – unique pitches, subject lines, and best time of day to share story ideas are just a few of those covered. Attendees learned about the analytics that go into editorial planning and how staff use real-time findings to determine placements in the shifting landscape of print versus digital.  

After the panel, attendees had the opportunity to ask additional questions, meet the staff, and see the facilities. Check out pictures and video below.

A special thanks to our event sponsor Strategic Factory for providing our morning coffee and more.

Morning with the Baltimore Sun

Online registration is closed. There are limited seats left. Please contact us at info@prsamd.org for availability.

Join us on Thursday, February 7, for a visit to The Baltimore Sun. The morning will include a panel discussion with key Baltimore Sun staff followed by an optional tour of the new office and printing space. Scheduled panelists include …

  • Kalani Gordon, Digital Products Editor
  • Trif Alatzas, Publisher & Editor-in-Chief
  • Anne Tallent, Director of Content/News
  • Chris Dinsmore, Senior Editor Business & Health
  • Rachel Mull, Senior Features Content Editor
  • James Joyner, Content Editor
  • Andrew Green, Editorial Page Editor
  • Sara Maniatty, Events Manager
  • Sharon Nevins, Vice President of Advertising

Agenda:
8 a.m. – 8:30 a.m. – Registration and Networking Breakfast
8:30 a.m. – 10 a.m. – Panel
10 a.m. – Optional Tours of the new office and printing space

Location:
The Baltimore Sun
300 E. Cromwell Street
Baltimore, Maryland 21230

Parking info:
The Sun Park address is 300 E. Cromwell  Street, Baltimore, MD 21230. Please note when using a navigation system, it may direct you to the rear entrance of Sun Park when using our mailing address. In order to avoid this, you can use 225 E. Cromwell Street. This address is across the street from Sun Park’s front entrance, so be aware that Sun Park will be on the opposite side from where the navigation program takes you.

The security guard at the gate will have your name. You are welcome to park in the lots to your right once you drive through the security gate. Once you walk towards the building, walk through the white gate and turn to the right. Follow the sidewalk until you get to the main entrance.

Just $20 for PRSA members and $35 for guests.

Fee includes light breakfast courtesy of our event sponsor …

 

Create Contagious Engagement from the Inside Out

Online registration is closed. There are limited seats available. Please send an email to info@prsamd.org for availability.

In the era of social media, vlogging, and product reviews, organizations are well aware that the world is watching. Focused on how they present externally, organizations overlook a key internal communications resource—employees as chief brand evangelists. Learn how to create contagious engagement starting with your workforce and spilling over to your customers. The workshop will discuss how to expand your reach and grow your brand from the inside out.

Learning Objectives:

1) Learn why an employees first, customers second branding strategy will benefit your organization. See how effective branding requires that your employees, have a complete understanding of, and ability to deliver on, your brand promise.

2) Decipher best practices for building chief brand evangelists internally. Discover how to create contagious engagements, activating your workforce and spilling over to your customers.  

3) Discover how to expand your reach and grow your brand from the inside out. Build an actionable, take-home toolbox of tips and tactics that can help your organization successfully create contagious engagements using new and existing internal programs such as onboarding, all-hands meetings, intranets, social media, and leadership development to amplify brand awareness.

Time: 12 p.m. – 2 p.m.

Location:
Girl Scouts of Central Maryland
4806 Seton Drive
Baltimore, Maryland 21215
There is off-street parking

Just $15 for PRSA Members and $30 for guests.

This is a BYOL event. You bring your lunch and we’ll provide drinks and cookies!

A special thanks to our venue and cookie sponsor …

About our presenters:

Kanika M. Watson, MPM
Results-oriented communications strategist, executive coach, and diversity consultant skilled in the design and execution of award-winning campaigns. A big-picture strategist with 20 years of experience building and delivering strategic communications infrastructure, programs, and high-performing teams to advance leading priorities for the federal government, non-profit organizations, and global corporate clients. A key advisor on various multicultural and diversity and inclusion programs. Read full bio.

Rashanda Webber
An award-winning, performance-driven communications strategist, executive advisor, and diversity consultant. A creative problem-solver, with 20 years of proven experience advancing leading priorities for the federal government, non-profit organizations, and private industry. Expertise includes employee feedback and engagement, culture/change communications, professional development coaching, and diversity and inclusion. Read full bio.

APR Boot Camp scheduled for April 10-12, 2019

The PRSA Mid-Atlantic District is hosting its fifth annual APR Boot Camp April 10–12 at Harrisburg University in Harrisburg, PA.

The APR Boot Camp is a 3-day intensive course for APR candidates to prepare and advance through the Panel Presentation (formerly called the Readiness Review™) and take the computer-based Examination for Accreditation in Public Relations (APR).

The cost of the APR Boot Camp is $400. There is an additional $385 fee to take the APR exam on April 12 at 2 p.m. Spots are limited to 18 participants, so register soon, as this popular session fills quickly.

Click here for more information or to register. 

SPRING 2019 APR Online Study Course Open House is Jan. 22

The APR Online Study Course will have an Open House web meeting on Tuesday, January 22 at 3:00 p.m. Eastern time [noon Pacific]. In the Open House, PRSA Maryland Chapter members interested in getting their APR can learn more about the requirements for obtaining the APR designation. You will also learn about what’s involved in taking the online course. 

The Spring session of the online course begins on Tuesday, January 29 and runs for 15 weeks, to Tuesday, June 4. You can find the spring schedule here. The online course is “self-paced” over 10 modules, each of which is focused on the KSAs (Knowledge, Skills and Abilities) required to pass the 4-hour APR exam. After completing 75% of the course materials and the milestone activities, course facilitators are confident you will pass the exam. Click here to register for the online course

Candidates are encouraged to work together with others in their cohort groups or by finding a mentor, coach, or study partner. They are also encouraged to tweet, share, and encourage others to support them in their pursuit of the APR using the hashtag #APRPREP. Contact Michael Henry, Technical Facilitator of the APR Online Study Course, if you have questions about the course. 

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors