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Weathering the Storm: First Steps to Managing Crisis in Your Workplace

Join us as PR pros Debra Schindler and Jeffrey Davis, APR share practical tips for crisis communications planning and strategy. Debra and Jeff will also share …

› Do’s and don’ts based on their real-life experiences.
› Elements of a crisis communications plan.
› How to train spokespeople for difficult interviews.

and more …

› Importance of defined roles for your team members.
› Ways to work with the media and the message.
› How to recover from the crisis and restore trust.

Event details:
Date/Time: Thursday, April 30 | 8 a.m. – 11:00 a.m.
Place: MedStar Union Memorial Hospital
Auxillary Classroom in the 33rd Street building
201 E. University Parkway, Baltimore MD 21218

Registration opening soon!

About our presenters.

Debra A. Schindler
Regional Director Media & Public Relations
Baltimore MedStar Hospitals

Learn more about Debra on LinkedIn

Jeffrey A. Davis, APR
Managing Partner
Van Eperen

Learn more about Jeff on LinkedIn

Event Planning Hacks for the Small-Venue and Budget-Challenged

Photo courtesy of Coyle Studios.

Online registration is closed. Please register onsite.

Long-time museum executive director Shawn Herne shares solutions to the challenges of non-profit event planning with a small budget. He will also provide insight on hosting large events off-campus, as well as creative events in a smaller and historic home.

Event Details:

Wednesday, Feb. 19, 8:00 – 9:30
Babe Ruth Museum
216 Emory Street, Baltimore, MD 21230

Parking: There is metered parking on Pratt Street, Portland Street, and Emory Street.

PRSA Members – $15
Guests – $25

*Includes light breakfast

Special thank you to our event sponsor …

Proving Content Marketing ROI in 2020

Content marketing has evolved over the past decade. From our audiences to content formats, we’ve changed the way we distribute and measure our content. With over 7,000 marketing technologies in the landscape the tools we use as communicators keep growing.

With all of that change, do you ever feel you’re putting in effort, but aren’t seeing the ROI you’d expect? As a communicator in today’s world, it’s important that you have an understanding of how you can bring life to your content marketing efforts so that you’re proving ROI and using industry best practices.

In a thought provoking panel discussion, Lauren Hamilton, VP of Marketing & Promotions at Downtown Partnership of Baltimore, Monica DiBartolo, Director, Brand Marketing at Walden University, and Carley Milligan, Digital Editor at Baltimore Business Journal will share their insights about content strategy, tracking metrics, and how to prove ROI. Our panel moderator will be Phillip Yerby, Senior Manager, Client Experience at Weber Shandwick. Click here to meet the panelists.

Event Details
Tuesday, January 28, 2020 | 6:00 – 8:00 pm
Price Modern | 2604 Sisson Street | Baltimore, MD 21211

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking

*Ticket price Includes hors d’oeuvres and beer/wine courtesy of Gourmet Express Catering.

Many thanks to our event partners, American Marketing Association Baltimore and Price Modern as well as our catering sponsor Gourmet Express Catering!

PRSA and AMA Members – $30.00 + $2.54 Fee
Non-Member – $45.00 + $3.30 Fee
Student – $15.00 + $1.78 Fee

APR Information Session (Virtual)

Interested in learning more about the accreditation process?

Join us for a FREE virtual online session with Maryland Chapter Accreditation Chair Dianna Fornaro, APR, as she goes over the 3 main steps you need to know to get started earning your APR.

Meeting Details:
Date: Friday, January 24
Time: 10 a.m. – 11 a.m.
Call in: 1-800-272-6703
Conference ID: 94138

Please RSVP to info@prsamd.org.

Have questions? Contact Dianna Fornaro, APR at dfornaro@ceiwc.com

Click here to learn more about APR.

Spring Session of APR Online Course begins January 28

The next session of the APR online course begins with an Orientation on Jan. 28 at 8:00 p.m. Eastern time. This course is invaluable to help you prepare for the APR exam.

Participants in this course are PR and communications professionals from all over the country. Facilitators are senior PR professionals who hold the APR designation as well as senior level positions at private and public organizations across the U.S. They often speak from experience to the various topics at hand.

The course is supported by a Study Guide as well as several textbooks. Over the course of 13 weeks, you will delve into the 10 modules, or chapters, covered in this course. Chapters include: Public Relations: A Management Function, Applying Ethics and Law, Communication Models and Theories, Managing Issues and Crisis Communications, Leading the PR Function, Managing Relationships, and, of course, Research, Planning, Implementation, and Evaluation (RPIE), the 4-step process that is at the heart of all successful public relations campaigns

During the final week of the course, you’ll have a chance to discuss your ideas for a Communications Plan utilizing RPIE. This information will be especially helpful in preparing your individual Panel Presentation, which must be presented and approved before you can take the APR exam.

The course is very convenient; it will be held completely online for one hour each week during the evening from 8:00 – 9:00 p.m. The PRSA member price is $195 (group discounts are available), and participants may take this course up to three times a year – in the spring, summer, and fall.

For more information on the APR online course, click here,

For the Spring 2020 course schedule or to enroll, click here.


Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors