Built from the real words of real buyers, a buyer persona reveals what prospective customers are thinking (and searching for) as they weigh their options to address a problem that your company resolves. Much more than a one-dimensional profile of the target market, actionable buyer personas provide the foundation for a well-built content and social media strategy rooted in research. They uncover insights about your buyers’ decision-making process — the specific attitudes, motivations and criteria that drive prospective customers to choose you, your competitor or the status quo. Join Lynne Kingsley, Vice President of Marketing and Strategic Services at Ironmark, a strategic marketing and communications firm, in breaking down the process she takes with companies to design tailored content that speaks directly to their target growth segments.
Investment: PRSA Members $15; Guests $25
Lynne Kingsley, VP Strategic Services, Ironmark
Lynne has been generating growth for companies through digital marketing since 2003. With agency and client-side work under her belt, Lynne has diverse experience in both the B2B and B2C sectors with clients such as the U.S. Naval Academy, Homestead Gardens, Tate Engineering, Association of Performing Arts Presenters and more. Lynne works with clients daily on marketing programs at a strategic and directorial level, heads up all research and strategic marketing planning for Ironmark Digital Marketing. A certified inbound marketing professional, she is passionate about helping companies transform their marketing function into fully diversified yet streamlined growth engines.