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Morning with the Baltimore Sun

Join us on Thursday, February 7, for a visit to The Baltimore Sun. The morning will include a panel discussion with key Baltimore Sun staff followed by an optional tour of the new office and printing space. Scheduled panelists include …

Agenda:
8 a.m. – 8:30 a.m. – Registration and Networking Breakfast
8:30 a.m. – 10 a.m. – Panel
10 a.m. – Optional Tours of the new office and printing space

Location:
The Baltimore Sun
300 E. Cromwell Street
Baltimore, Maryland 21230

Just $20 for PRSA members and $35 for guests.
Fee includes light breakfast.

Create Contagious Engagement from the Inside Out

Online registration is closed. There are limited seats available. Please send an email to info@prsamd.org for availability.

In the era of social media, vlogging, and product reviews, organizations are well aware that the world is watching. Focused on how they present externally, organizations overlook a key internal communications resource—employees as chief brand evangelists. Learn how to create contagious engagement starting with your workforce and spilling over to your customers. The workshop will discuss how to expand your reach and grow your brand from the inside out.

Learning Objectives:

1) Learn why an employees first, customers second branding strategy will benefit your organization. See how effective branding requires that your employees, have a complete understanding of, and ability to deliver on, your brand promise.

2) Decipher best practices for building chief brand evangelists internally. Discover how to create contagious engagements, activating your workforce and spilling over to your customers.  

3) Discover how to expand your reach and grow your brand from the inside out. Build an actionable, take-home toolbox of tips and tactics that can help your organization successfully create contagious engagements using new and existing internal programs such as onboarding, all-hands meetings, intranets, social media, and leadership development to amplify brand awareness.

Time: 12 p.m. – 2 p.m.

Location:
Girl Scouts of Central Maryland
4806 Seton Drive
Baltimore, Maryland 21215
There is off-street parking

Just $15 for PRSA Members and $30 for guests.

This is a BYOL event. You bring your lunch and we’ll provide drinks and cookies!

A special thanks to our venue and cookie sponsor …

About our presenters:

Kanika M. Watson, MPM
Results-oriented communications strategist, executive coach, and diversity consultant skilled in the design and execution of award-winning campaigns. A big-picture strategist with 20 years of experience building and delivering strategic communications infrastructure, programs, and high-performing teams to advance leading priorities for the federal government, non-profit organizations, and global corporate clients. A key advisor on various multicultural and diversity and inclusion programs. Read full bio.

Rashanda Webber
An award-winning, performance-driven communications strategist, executive advisor, and diversity consultant. A creative problem-solver, with 20 years of proven experience advancing leading priorities for the federal government, non-profit organizations, and private industry. Expertise includes employee feedback and engagement, culture/change communications, professional development coaching, and diversity and inclusion. Read full bio.

APR Boot Camp scheduled for April 10-12, 2019

The PRSA Mid-Atlantic District is hosting its fifth annual APR Boot Camp April 10–12 at Harrisburg University in Harrisburg, PA.

The APR Boot Camp is a 3-day intensive course for APR candidates to prepare and advance through the Panel Presentation (formerly called the Readiness Review™) and take the computer-based Examination for Accreditation in Public Relations (APR).

The cost of the APR Boot Camp is $400. There is an additional $385 fee to take the APR exam on April 12 at 2 p.m. Spots are limited to 18 participants, so register soon, as this popular session fills quickly.

Click here for more information or to register. 

SPRING 2019 APR Online Study Course Open House is Jan. 22

The APR Online Study Course will have an Open House web meeting on Tuesday, January 22 at 3:00 p.m. Eastern time [noon Pacific]. In the Open House, PRSA Maryland Chapter members interested in getting their APR can learn more about the requirements for obtaining the APR designation. You will also learn about what’s involved in taking the online course. 

The Spring session of the online course begins on Tuesday, January 29 and runs for 15 weeks, to Tuesday, June 4. You can find the spring schedule here. The online course is “self-paced” over 10 modules, each of which is focused on the KSAs (Knowledge, Skills and Abilities) required to pass the 4-hour APR exam. After completing 75% of the course materials and the milestone activities, course facilitators are confident you will pass the exam. Click here to register for the online course

Candidates are encouraged to work together with others in their cohort groups or by finding a mentor, coach, or study partner. They are also encouraged to tweet, share, and encourage others to support them in their pursuit of the APR using the hashtag #APRPREP. Contact Michael Henry, Technical Facilitator of the APR Online Study Course, if you have questions about the course. 

Launch Your Leadership Journey the Right Way

Online registration is closed. Please register onsite.

Often the most competent individual contributors get promoted to management positions without sufficient leadership training. This workshop is intended to provide a foundation for new first level supervisors so that they can begin to develop the critical skills required of today’s leaders.

Key Takeaways from session:

  • Learn the four essential roles of leadership
  • Learn the six critical practices for leading a team
  • Identify key management and skills that you still need to develop

Agenda:
8:00 a.m. Registration/networking
8:30 – 10:00 a.m Program with Q&A

Location:
Strategic Factory
11195 Dolfield Blvd
Owings Mills, MD 21117

Investment: PRSA Members: $25; Guests: $45

About our Presenter:

Tracy Imm, ABC, APR is a business communications leader that loves to train others in the areas of corporate communications, social media and digital marketing as well as leadership. She is currently the Director-Public Affairs for the Maryland Insurance Administration. She also has a consulting practice where she works to empower women on their personal life journeys. Her two self-published books, Brave Girls Guide to Work That You Love and Conquer Shame + Claim Success: Three Keys to Abundance, Love and Leadership can be found on Amazon.

Learn more about Tracy on her website.

A special thanks to our event host for providing the venue and breakfast!

 

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Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors