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Recap of Morning With The Baltimore Sun

At PRSA Maryland’s Morning With The Baltimore Sun on February 7th, key staff shared how decisions are made regarding content – unique pitches, subject lines, and best time of day to share story ideas are just a few of those covered. Attendees learned about the analytics that go into editorial planning and how staff use real-time findings to determine placements in the shifting landscape of print versus digital.  

After the panel, attendees had the opportunity to ask additional questions, meet the staff, and see the facilities. Check out pictures and video below.

A special thanks to our event sponsor Strategic Factory for providing our morning coffee and more.

Morning with the Baltimore Sun

Online registration is closed. There are limited seats left. Please contact us at info@prsamd.org for availability.

Join us on Thursday, February 7, for a visit to The Baltimore Sun. The morning will include a panel discussion with key Baltimore Sun staff followed by an optional tour of the new office and printing space. Scheduled panelists include …

  • Kalani Gordon, Digital Products Editor
  • Trif Alatzas, Publisher & Editor-in-Chief
  • Anne Tallent, Director of Content/News
  • Chris Dinsmore, Senior Editor Business & Health
  • Rachel Mull, Senior Features Content Editor
  • James Joyner, Content Editor
  • Andrew Green, Editorial Page Editor
  • Sara Maniatty, Events Manager
  • Sharon Nevins, Vice President of Advertising

Agenda:
8 a.m. – 8:30 a.m. – Registration and Networking Breakfast
8:30 a.m. – 10 a.m. – Panel
10 a.m. – Optional Tours of the new office and printing space

Location:
The Baltimore Sun
300 E. Cromwell Street
Baltimore, Maryland 21230

Parking info:
The Sun Park address is 300 E. Cromwell  Street, Baltimore, MD 21230. Please note when using a navigation system, it may direct you to the rear entrance of Sun Park when using our mailing address. In order to avoid this, you can use 225 E. Cromwell Street. This address is across the street from Sun Park’s front entrance, so be aware that Sun Park will be on the opposite side from where the navigation program takes you.

The security guard at the gate will have your name. You are welcome to park in the lots to your right once you drive through the security gate. Once you walk towards the building, walk through the white gate and turn to the right. Follow the sidewalk until you get to the main entrance.

Just $20 for PRSA members and $35 for guests.

Fee includes light breakfast courtesy of our event sponsor …

 

Create Contagious Engagement from the Inside Out

Online registration is closed. There are limited seats available. Please send an email to info@prsamd.org for availability.

In the era of social media, vlogging, and product reviews, organizations are well aware that the world is watching. Focused on how they present externally, organizations overlook a key internal communications resource—employees as chief brand evangelists. Learn how to create contagious engagement starting with your workforce and spilling over to your customers. The workshop will discuss how to expand your reach and grow your brand from the inside out.

Learning Objectives:

1) Learn why an employees first, customers second branding strategy will benefit your organization. See how effective branding requires that your employees, have a complete understanding of, and ability to deliver on, your brand promise.

2) Decipher best practices for building chief brand evangelists internally. Discover how to create contagious engagements, activating your workforce and spilling over to your customers.  

3) Discover how to expand your reach and grow your brand from the inside out. Build an actionable, take-home toolbox of tips and tactics that can help your organization successfully create contagious engagements using new and existing internal programs such as onboarding, all-hands meetings, intranets, social media, and leadership development to amplify brand awareness.

Time: 12 p.m. – 2 p.m.

Location:
Girl Scouts of Central Maryland
4806 Seton Drive
Baltimore, Maryland 21215
There is off-street parking

Just $15 for PRSA Members and $30 for guests.

This is a BYOL event. You bring your lunch and we’ll provide drinks and cookies!

A special thanks to our venue and cookie sponsor …

About our presenters:

Kanika M. Watson, MPM
Results-oriented communications strategist, executive coach, and diversity consultant skilled in the design and execution of award-winning campaigns. A big-picture strategist with 20 years of experience building and delivering strategic communications infrastructure, programs, and high-performing teams to advance leading priorities for the federal government, non-profit organizations, and global corporate clients. A key advisor on various multicultural and diversity and inclusion programs. Read full bio.

Rashanda Webber
An award-winning, performance-driven communications strategist, executive advisor, and diversity consultant. A creative problem-solver, with 20 years of proven experience advancing leading priorities for the federal government, non-profit organizations, and private industry. Expertise includes employee feedback and engagement, culture/change communications, professional development coaching, and diversity and inclusion. Read full bio.

Launch Your Leadership Journey the Right Way

Online registration is closed. Please register onsite.

Often the most competent individual contributors get promoted to management positions without sufficient leadership training. This workshop is intended to provide a foundation for new first level supervisors so that they can begin to develop the critical skills required of today’s leaders.

Key Takeaways from session:

  • Learn the four essential roles of leadership
  • Learn the six critical practices for leading a team
  • Identify key management and skills that you still need to develop

Agenda:
8:00 a.m. Registration/networking
8:30 – 10:00 a.m Program with Q&A

Location:
Strategic Factory
11195 Dolfield Blvd
Owings Mills, MD 21117

Investment: PRSA Members: $25; Guests: $45

About our Presenter:

Tracy Imm, ABC, APR is a business communications leader that loves to train others in the areas of corporate communications, social media and digital marketing as well as leadership. She is currently the Director-Public Affairs for the Maryland Insurance Administration. She also has a consulting practice where she works to empower women on their personal life journeys. Her two self-published books, Brave Girls Guide to Work That You Love and Conquer Shame + Claim Success: Three Keys to Abundance, Love and Leadership can be found on Amazon.

Learn more about Tracy on her website.

A special thanks to our event host for providing the venue and breakfast!

 

Insider Secrets to Thriving in the Executive Suite

Online registration is closed. Please register onsite.

To thrive (not just survive) in the executive suite requires a blend of high emotional intelligence and business savvy. The skills that made you successful as a first line manager are not enough for the senior ranks. Mastering the secret handshake inside your organization and with your external stakeholders wins the day every time. This interactive workshop will give you pointers and resources to help you on your journey as an executive and is recommended for senior leaders and executives.

Key Takeaways from Session:
• Learn how connecting with respect earns you a reputation in the marketplace as trustworthy
• Learn how navigating crucial conversations can make the difference
• Learn how to master the art of influence in every interaction

Agenda:
8:00 a.m. Registration/networking
8:30 – 10:00 a.m Program with Q&A

Location:
Teleconference center in Curtis National Hand Center
Medstar Union Memorial Hospital
201 E University Parkway, Baltimore MD

Investment: PRSA Members: $25; Guests: $45

Parking instructions: Attendees can park in Garage A and will receive a parking pass so it will be free. To access garage, circle around the hospital to Calvert Street. Make a left at the light in front of the ER onto 34th Street. Take a left into garage A. Take the elevator to Level 1; the security officer inside will direct you to the elevator behind him. Take elevator to M for Mezzanine. Conference center is on this level. Click here for campus map.

About our Presenter:

Tracy Imm, ABC, APR is a business communications leader that loves to train others in the areas of corporate communications, social media and digital marketing as well as leadership. She is currently the Director-Public Affairs for the Maryland Insurance Administration. She also has a consulting practice where she works to empower women on their personal life journeys. Her two self-published books, Brave Girls Guide to Work That You Love and Conquer Shame + Claim Success: Three Keys to Abundance, Love and Leadership can be found on Amazon.

Learn more about Tracy on her website.

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors