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Create Contagious Engagement from the Inside Out

Online registration is closed. There are limited seats available. Please send an email to info@prsamd.org for availability.

In the era of social media, vlogging, and product reviews, organizations are well aware that the world is watching. Focused on how they present externally, organizations overlook a key internal communications resource—employees as chief brand evangelists. Learn how to create contagious engagement starting with your workforce and spilling over to your customers. The workshop will discuss how to expand your reach and grow your brand from the inside out.

Learning Objectives:

1) Learn why an employees first, customers second branding strategy will benefit your organization. See how effective branding requires that your employees, have a complete understanding of, and ability to deliver on, your brand promise.

2) Decipher best practices for building chief brand evangelists internally. Discover how to create contagious engagements, activating your workforce and spilling over to your customers.  

3) Discover how to expand your reach and grow your brand from the inside out. Build an actionable, take-home toolbox of tips and tactics that can help your organization successfully create contagious engagements using new and existing internal programs such as onboarding, all-hands meetings, intranets, social media, and leadership development to amplify brand awareness.

Time: 12 p.m. – 2 p.m.

Location:
Girl Scouts of Central Maryland
4806 Seton Drive
Baltimore, Maryland 21215
There is off-street parking

Just $15 for PRSA Members and $30 for guests.

This is a BYOL event. You bring your lunch and we’ll provide drinks and cookies!

A special thanks to our venue and cookie sponsor …

About our presenters:

Kanika M. Watson, MPM
Results-oriented communications strategist, executive coach, and diversity consultant skilled in the design and execution of award-winning campaigns. A big-picture strategist with 20 years of experience building and delivering strategic communications infrastructure, programs, and high-performing teams to advance leading priorities for the federal government, non-profit organizations, and global corporate clients. A key advisor on various multicultural and diversity and inclusion programs. Read full bio.

Rashanda Webber
An award-winning, performance-driven communications strategist, executive advisor, and diversity consultant. A creative problem-solver, with 20 years of proven experience advancing leading priorities for the federal government, non-profit organizations, and private industry. Expertise includes employee feedback and engagement, culture/change communications, professional development coaching, and diversity and inclusion. Read full bio.

Launch Your Leadership Journey the Right Way

Online registration is closed. Please register onsite.

Often the most competent individual contributors get promoted to management positions without sufficient leadership training. This workshop is intended to provide a foundation for new first level supervisors so that they can begin to develop the critical skills required of today’s leaders.

Key Takeaways from session:

  • Learn the four essential roles of leadership
  • Learn the six critical practices for leading a team
  • Identify key management and skills that you still need to develop

Agenda:
8:00 a.m. Registration/networking
8:30 – 10:00 a.m Program with Q&A

Location:
Strategic Factory
11195 Dolfield Blvd
Owings Mills, MD 21117

Investment: PRSA Members: $25; Guests: $45

About our Presenter:

Tracy Imm, ABC, APR is a business communications leader that loves to train others in the areas of corporate communications, social media and digital marketing as well as leadership. She is currently the Director-Public Affairs for the Maryland Insurance Administration. She also has a consulting practice where she works to empower women on their personal life journeys. Her two self-published books, Brave Girls Guide to Work That You Love and Conquer Shame + Claim Success: Three Keys to Abundance, Love and Leadership can be found on Amazon.

Learn more about Tracy on her website.

A special thanks to our event host for providing the venue and breakfast!

 

Insider Secrets to Thriving in the Executive Suite

Online registration is closed. Please register onsite.

To thrive (not just survive) in the executive suite requires a blend of high emotional intelligence and business savvy. The skills that made you successful as a first line manager are not enough for the senior ranks. Mastering the secret handshake inside your organization and with your external stakeholders wins the day every time. This interactive workshop will give you pointers and resources to help you on your journey as an executive and is recommended for senior leaders and executives.

Key Takeaways from Session:
• Learn how connecting with respect earns you a reputation in the marketplace as trustworthy
• Learn how navigating crucial conversations can make the difference
• Learn how to master the art of influence in every interaction

Agenda:
8:00 a.m. Registration/networking
8:30 – 10:00 a.m Program with Q&A

Location:
Teleconference center in Curtis National Hand Center
Medstar Union Memorial Hospital
201 E University Parkway, Baltimore MD

Investment: PRSA Members: $25; Guests: $45

Parking instructions: Attendees can park in Garage A and will receive a parking pass so it will be free. To access garage, circle around the hospital to Calvert Street. Make a left at the light in front of the ER onto 34th Street. Take a left into garage A. Take the elevator to Level 1; the security officer inside will direct you to the elevator behind him. Take elevator to M for Mezzanine. Conference center is on this level. Click here for campus map.

About our Presenter:

Tracy Imm, ABC, APR is a business communications leader that loves to train others in the areas of corporate communications, social media and digital marketing as well as leadership. She is currently the Director-Public Affairs for the Maryland Insurance Administration. She also has a consulting practice where she works to empower women on their personal life journeys. Her two self-published books, Brave Girls Guide to Work That You Love and Conquer Shame + Claim Success: Three Keys to Abundance, Love and Leadership can be found on Amazon.

Learn more about Tracy on her website.

Morning with WJZ-TV

Online registration is closed! Please register onsite.

Join us on Thursday, October 4 at Baltimore’s CBS affiliate, WJZ-TV, to learn how to best work with the station’s newsroom, public affairs, and digital staff to get your stories told!  Attendees will also hear about the station’s recent studio and graphics makeover and see the new set with a VIP tour.

Expected to participate in the panel discussion are:

  • Susan Otradovec, Public Affairs Manager & ON AIR Executive Producer
  • Pete Amorgeanos, Assistant News Assignment Desk Manager
  • Rebecca Gebhard, Director of Marketing & Development
  • Audra Swain, Vice President & General Manager
  • Tanya Black, News Assignment Manager
  • Sonia Dasgupta, Manager of Digital Content

Agenda:
8:00 a.m. – 8:30 a.m.: Registration/networking/coffee
8:30 a.m. – 10:00 a.m.: Program immediately followed by tour of new studio

Location:
WJZ-TV
3725 Malden Avenue, Baltimore, Maryland 21211
Free parking in front of the building.

Investment: PRSA members $20; Guests $35

Fee includes light breakfast courtesy of …

 

The Walk of Shame … what happens when we aren’t prepared to talk or work with the media

By Peggy Hoffman, FASAE, CAE

I caught up with our two media experts for a chat about the upcoming deep dive workshop on the Do’s & Don’ts of a TV Interview, September 28, 2-5pm. Debra Schindler is currently the Regional Director of Media and Public Relations, MedStar Health; however, her career started in journalism. Debra launched her television work as a reporter for the national Fox Television network show, America’s Most Wanted, followed by work at WMAR. She netted an Emmy nomination as well as been recognized with such honors as the National Headliner Award and a Clarion for investigative journalism. Today, she oversees all external media and PR efforts for MedStar Franklin Square Medical Center, MedStar Good Samaritan, MedStar Harbor and MedStar Union Memorial Hospitals where she created the MedStar Television Network and conducts physician media training.

Dan Dunne, APR, Fellow PRSA, Director of External Communications, Erickson Living. During his national spokesperson role with the U.S. Justice Department, he was interviewed each week by national news media and served as an agency media relations training expert at the Federal Law Enforcement Training Center in Aurora, Colorado. He continues to help enhance the media relations expertise of government officials and others, recently instructing a two-day workshop enabling Franklin County, Pennsylvania officials to increase their public and media relations knowledge and news media interview skills.  

Peggy: The title is the do’s & don’ts of a TV interview, but I guess the prep starts before the interview, right?

Debra: Yes! I use this video clip (the Walk of Shame) to demonstrate the importance of contacting media relations when the media is calling.  By ignoring media requests, or not responding to negative allegations, they don’t go away. The result is an ambush interview.  And this one is from an investigative reporter I produced at WMAR -way back when- about a bad doctor. I contacted the hospital and the doctor, and no one would respond or supply a statement.  Never a good move for a PR professional. A statement would have averted this action.

Peggy: Not everybody will be confronted by TV or make headlines, so will this training translate to radio, podcasts or video casts?

Dan: Absolutely! Being successful with TV interviews is about sharing messages in a way that your audience will understand. By building your interview skills, you enhance your ability to be an effective speaker via multiple communication platforms.

Peggy: What are the top interview tips that you’ll expanding on?

Debra: (1) Use short, concise sound bites that are in complete sentences.  (2) Chances are the reporter questions are cut out of the video package so to ensure the message, put the question in the response. (3) Stay with three message points. (4) Bring visuals, such as props, models photos or video on a thumb driver or via shareable software. (5), this often gets left unsaid by the reporter … keep eye contact with the interviewer, not the camera. Reporters tend to do what they do so frequently, they forget to tell the interviewees to not look in the camera.

Peggy: Dan, what tips do you offer to control the interview or avoid tough/wrong question?

Dan: You will always have the option to “bridge” to a response that aligns best with the main messages you intend to share…your primary talking points. For example, if asked about details of an ongoing investigation (which you are not able to share), instead of saying “no comment,” you could bridge to a response like: “Since the matter remains under investigation, we are unable to share any details at this time…which is standard practice in these situations. This matter continues to be one of our highest priorities, and we will share any details possible after this investigation has been completed.”

Peggy: There’s going to an on-camera portion of the workshop – tell us more.

Dan: Because we’re hosting this in the Erickson Living TV Station, we are doing a combination of conversation/content sharing with on-camera work. So, participants will have the added value of having an on-camera interview and immediate feedback.

There is still time to register for the workshop; however, seats are limited to 12.

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors