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Event Planning Hacks for the Small-Venue and Budget-Challenged

Feb 19, 2020 |

Photo courtesy of Coyle Studios.

Online registration is closed. Please register onsite.

Long-time museum executive director Shawn Herne shares solutions to the challenges of non-profit event planning with a small budget. He will also provide insight on hosting large events off-campus, as well as creative events in a smaller and historic home.

Event Details:

Wednesday, Feb. 19, 8:00 – 9:30
Babe Ruth Museum
216 Emory Street, Baltimore, MD 21230

Parking: There is metered parking on Pratt Street, Portland Street, and Emory Street.

Investment:
PRSA Members – $15
Guests – $25

*Includes light breakfast

Special thank you to our event sponsor …

Proving Content Marketing ROI in 2020

Jan 28, 2020 |

Content marketing has evolved over the past decade. From our audiences to content formats, we’ve changed the way we distribute and measure our content. With over 7,000 marketing technologies in the landscape the tools we use as communicators keep growing.

With all of that change, do you ever feel you’re putting in effort, but aren’t seeing the ROI you’d expect? As a communicator in today’s world, it’s important that you have an understanding of how you can bring life to your content marketing efforts so that you’re proving ROI and using industry best practices.

In a thought provoking panel discussion, Lauren Hamilton, VP of Marketing & Promotions at Downtown Partnership of Baltimore, Monica DiBartolo, Director, Brand Marketing at Walden University, and Carley Milligan, Digital Editor at Baltimore Business Journal will share their insights about content strategy, tracking metrics, and how to prove ROI. Our panel moderator will be Phillip Yerby, Senior Manager, Client Experience at Weber Shandwick. Click here to meet the panelists.

Event Details
Tuesday, January 28, 2020 | 6:00 – 8:00 pm
Price Modern | 2604 Sisson Street | Baltimore, MD 21211

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking

*Ticket price Includes hors d’oeuvres and beer/wine courtesy of Gourmet Express Catering.

Many thanks to our event partners, American Marketing Association Baltimore and Price Modern as well as our catering sponsor Gourmet Express Catering!

Tickets:
PRSA and AMA Members – $30.00 + $2.54 Fee
Non-Member – $45.00 + $3.30 Fee
Student – $15.00 + $1.78 Fee

Click here for details and tickets.

The Emotional Side of Brand (Webinar)

Oct 24, 2019 |

Today, almost every offering is a commodity. While companies are looking for ways to gain a loyal following and charge premium pricing, they can no longer do so simply based on customer service and ‘innovation’ of the offering. They must create a unique brand position which distinguishes them from every other company in their industry. Their brand must evoke emotion in and establish a connection with their audience. Eliciting emotions doesn’t always equate to a tear-jerking message but, rather, helps the audience to care. And when the audience cares, they are much more willing to act.

This webinar will focus on the essential role branding plays in business, one unique approach to branding, and how it impacts a company’s overall success. The session will highlight the importance of creating emotional connections between brands and their target audience, and how this connection will ultimately impact the bottom-line.

Attendees will leave the webinar with:

  1. Steps to assess their current business practices and how their audience perceives them
  2. Practical tools to create a unique, powerful emotional connection with their target audience
  3. Strategies to position them for long-term success in their industries, and impact their bottom-line

 

Click below to view webinar:

About our presenter: Shana Harris, COO, Warschawski.

In her role as COO, Shana oversees and manages the agency’s operations while playing an active role in account management, new business and HR. Shana has successfully delivered outstanding results for a broad scope of national and international clients and high-profile brands. A thought leader in the branding and marketing communications spaces, Shana is frequently sought out for comment and her expertise, often quoted by the regional and national media on PR/Crisis Communications and branding issues, and is regularly invited to speak at regional, national and international conferences. Click here to learn more. 

Exploring the emotional side of brands

Oct 21, 2019 | Professional development

Who hasn’t heard the stat 70% of emotionally connected consumers spend twice as much on brands they have an emotional attachment to than those who do not?

Research stats also confirm that connections based on feelings last longer any made based a need.

These findings have driven Shana Harris, COO, Warschawski, to explore how to create emotional connections between brands and their target audience will ultimately impact the bottom-line. She will share her learnings and experience in the PRSA Maryland webinar “The Emotional Side of Brand” on Thursday, October 24 at 12pm.

She will cover how to assess your audience perceives your current business practices along with practical tools to create a unique, powerful emotional connection with your target audience. The webinar is free to members and $15 for guests. Register here! 

Reverse Case Study Method: Analyze, Build Backward, Compare

Sep 13, 2019 |

Registration is closed. Please register onsite. 

Too often we measure outcomes, but we don’t look back and prove that we built what we set out to build. Applying the Reverse Case Study Model to a PR campaign provides unbiased feedback, and a look at your plan from a new perspective through critical thinking and creative problem solving. Your communication plan will be re-built, based on nothing but research. Findings and a proposed plan will validate or disprove your intended baseline, measurements, audiences, influencers, platforms, methods, timeline, and more.

Join us as Captain Katie Cousins, Lead Instructor with the Defense Information School, shows us how to apply this model providing areas of improvement for campaign performance and long term efficiency. You’ll learn to …

  • Analyze any public PR campaign or event using the Reverse Case Study model.
  • Deconstruct available public information and design what you believe to be the public affairs communication plan through the use of the ABCs (Analyze, Build Backward, Compare).
  • Evaluate PR campaign objectives and identify areas of improvement and learned efficiencies.

When: Friday September 13, 2019 | 8 a.m – 10 a.m.
Where: The Conference Center at Sheppard Pratt | 6501 North Charles St.
Parking: Click here for site map
Investment: PRSA Member – $30; Non-members – $45 (includes light breakfast)

About our presenter:

Capt. Katie Cousins is a Public Affairs Qualification Course instructor at the Defense Information School. She entered the Air Force in 2010 as a graduate of the U.S. Air Force Academy in Colorado Springs, Colorado. Her Air Force experience includes serving as the Deputy Chief of Public Affairs for the 60th Air Mobility Wing at Travis Air Force Base, California and the Chief of Public Affairs for the 97th Air Mobility Wing at Altus AFB, Oklahoma. Following wing-level public affairs assignments, she served as the Commander, Detachment 2, 336th Training Squadron at Fort Meade, leading approximately 1,500 enlisted active duty, reserve, and national guard broadcasters and photojournalists in technical training. Captain Cousins earned a Bachelor of Science Degree in Foreign Area Studies from the U.S. Air Force Academy, and a Master’s Degree in International Relations and Conflict Resolution from American Military University.

–Industry News