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In the era of social media, vlogging, and product reviews, organizations are well aware that the world is watching. Focused on how they present externally, organizations overlook a key internal communications resource—employees as chief brand evangelists. Learn how to create contagious engagement starting with your workforce and spilling over to your customers. The workshop will discuss how to expand your reach and grow your brand from the inside out.
1) Learn why an employees first, customers second branding strategy will benefit your organization. See how effective branding requires that your employees, have a complete understanding of, and ability to deliver on, your brand promise.
2) Decipher best practices for building chief brand evangelists internally. Discover how to create contagious engagements, activating your workforce and spilling over to your customers.
3) Discover how to expand your reach and grow your brand from the inside out. Build an actionable, take-home toolbox of tips and tactics that can help your organization successfully create contagious engagements using new and existing internal programs such as onboarding, all-hands meetings, intranets, social media, and leadership development to amplify brand awareness.
Time: 12 p.m. – 2 p.m.
Girl Scouts of Central Maryland
4806 Seton Drive
Baltimore, Maryland 21215
There is off-street parking
Just $15 for PRSA Members and $30 for guests.
This is a BYOL event. You bring your lunch and we’ll provide drinks and cookies!
About our presenters:
Kanika M. Watson, MPM
Results-oriented communications strategist, executive coach, and diversity consultant skilled in the design and execution of award-winning campaigns. A big-picture strategist with 20 years of experience building and delivering strategic communications infrastructure, programs, and high-performing teams to advance leading priorities for the federal government, non-profit organizations, and global corporate clients. A key advisor on various multicultural and diversity and inclusion programs. Read full bio.
An award-winning, performance-driven communications strategist, executive advisor, and diversity consultant. A creative problem-solver, with 20 years of proven experience advancing leading priorities for the federal government, non-profit organizations, and private industry. Expertise includes employee feedback and engagement, culture/change communications, professional development coaching, and diversity and inclusion. Read full bio.