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Weathering the Storm: First Steps to Managing Crisis in Your Workplace

Join us as PR pros Debra Schindler and Jeffrey Davis, APR share practical tips for crisis communications planning and strategy. Debra and Jeff will also share …

› Do’s and don’ts based on their real-life experiences.
› Elements of a crisis communications plan.
› How to train spokespeople for difficult interviews.

and more …

› Importance of defined roles for your team members.
› Ways to work with the media and the message.
› How to recover from the crisis and restore trust.

Event details:
Date/Time: Thursday, April 30 | 8 a.m. – 11:00 a.m.
Place: MedStar Union Memorial Hospital
Auxillary Classroom in the 33rd Street building
201 E. University Parkway, Baltimore MD 21218

Registration opening soon!

About our presenters.

Debra A. Schindler
Regional Director Media & Public Relations
Baltimore MedStar Hospitals

Learn more about Debra on LinkedIn

Jeffrey A. Davis, APR
Managing Partner
Van Eperen

Learn more about Jeff on LinkedIn

Webinar: The new world is virtual and podcasting is king – start producing like a pro

Photo credit to radioshop.

To continue the well-received podcasting discussion at last summer’s annual conference, Matej Harangozo, Founder and Managing Partner of Open Source Entertainment (OSE), will give us a virtual tour of OSE’s new studio, as well as discuss types of podcasts and their structure, required technology, distribution/marketing, and budgeting for launch.

Date: April 3, 2020 via Zoom*
Time: 12:15 – 1:00 PM including Q&A

Registrants: You will receive an invite with instructions to log-in prior to the webinar. You will also receive a digital coupon for $10 from GrubHub via a separate email. 

If you don’t receive either by 10 a.m. 4/3, please let us know at info@prsamd.org

PRSA Members $20; Guests $30
*Fee will include Grubhub gift card. 

Connect with Matej Harangozo on ... YouTube | Facebook | Twitter | LinkedIn

Event Planning Hacks for the Small-Venue and Budget-Challenged

Photo courtesy of Coyle Studios.

Online registration is closed. Please register onsite.

Long-time museum executive director Shawn Herne shares solutions to the challenges of non-profit event planning with a small budget. He will also provide insight on hosting large events off-campus, as well as creative events in a smaller and historic home.

Event Details:

Wednesday, Feb. 19, 8:00 – 9:30
Babe Ruth Museum
216 Emory Street, Baltimore, MD 21230

Parking: There is metered parking on Pratt Street, Portland Street, and Emory Street.

Investment:
PRSA Members – $15
Guests – $25

*Includes light breakfast

Special thank you to our event sponsor …

Proving Content Marketing ROI in 2020

Content marketing has evolved over the past decade. From our audiences to content formats, we’ve changed the way we distribute and measure our content. With over 7,000 marketing technologies in the landscape the tools we use as communicators keep growing.

With all of that change, do you ever feel you’re putting in effort, but aren’t seeing the ROI you’d expect? As a communicator in today’s world, it’s important that you have an understanding of how you can bring life to your content marketing efforts so that you’re proving ROI and using industry best practices.

In a thought provoking panel discussion, Lauren Hamilton, VP of Marketing & Promotions at Downtown Partnership of Baltimore, Monica DiBartolo, Director, Brand Marketing at Walden University, and Carley Milligan, Digital Editor at Baltimore Business Journal will share their insights about content strategy, tracking metrics, and how to prove ROI. Our panel moderator will be Phillip Yerby, Senior Manager, Client Experience at Weber Shandwick. Click here to meet the panelists.

Event Details
Tuesday, January 28, 2020 | 6:00 – 8:00 pm
Price Modern | 2604 Sisson Street | Baltimore, MD 21211

Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking

*Ticket price Includes hors d’oeuvres and beer/wine courtesy of Gourmet Express Catering.

Many thanks to our event partners, American Marketing Association Baltimore and Price Modern as well as our catering sponsor Gourmet Express Catering!

Tickets:
PRSA and AMA Members – $30.00 + $2.54 Fee
Non-Member – $45.00 + $3.30 Fee
Student – $15.00 + $1.78 Fee

The Emotional Side of Brand (Webinar)

Today, almost every offering is a commodity. While companies are looking for ways to gain a loyal following and charge premium pricing, they can no longer do so simply based on customer service and ‘innovation’ of the offering. They must create a unique brand position which distinguishes them from every other company in their industry. Their brand must evoke emotion in and establish a connection with their audience. Eliciting emotions doesn’t always equate to a tear-jerking message but, rather, helps the audience to care. And when the audience cares, they are much more willing to act.

This webinar will focus on the essential role branding plays in business, one unique approach to branding, and how it impacts a company’s overall success. The session will highlight the importance of creating emotional connections between brands and their target audience, and how this connection will ultimately impact the bottom-line.

Attendees will leave the webinar with:

  1. Steps to assess their current business practices and how their audience perceives them
  2. Practical tools to create a unique, powerful emotional connection with their target audience
  3. Strategies to position them for long-term success in their industries, and impact their bottom-line

 

Click below to view webinar:

About our presenter: Shana Harris, COO, Warschawski.

In her role as COO, Shana oversees and manages the agency’s operations while playing an active role in account management, new business and HR. Shana has successfully delivered outstanding results for a broad scope of national and international clients and high-profile brands. A thought leader in the branding and marketing communications spaces, Shana is frequently sought out for comment and her expertise, often quoted by the regional and national media on PR/Crisis Communications and branding issues, and is regularly invited to speak at regional, national and international conferences. Click here to learn more. 

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors