2011 PRSA Mid-Atlantic Chesapeake Conference Keynote: Yolanda Caraway, President/CEO of The Caraway Group
With a career in public affairs, strategic communications, and political management spanning 25 years, President and CEO Yolanda Caraway has a proven track record of excellence that has made the agency a success.
The Caraway Group has worked with major clients like Microsoft Corp., MGM MIRAGE, Bristol Myers Squibb, MCI, Mitsubishi, and Texaco. As one of the nation’s top political strategists, Yolanda’s extensive work for the Democratic National Committee and with major political campaigns has produced relationships with elite influencers and decision makers. Through these associations she has counseled government and nonprofit agencies such as the Congressional Black Caucus Foundation, the Congressional Hispanic Caucus Institute, U.S. Dept. of Commerce, Center for American Progress, NATO 50th Anniversary Summit, and the Martin Luther King Jr. National Memorial Foundation Project.
Our theme for this year is The New Face of PR: Strategizing Connectivity, Innovation, and Integration. Ms. Caraway will address how the industry is managing the ever-changing landscape of social media and what that means for communications professionals.