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Congratulations to our Chapter’s newest APRs!

Congratulations to the Maryland Chapter’s newest APRs – Christine Frey, APR, Senior Corporate Communications & Patient Education Manager at American Urological Association, and Janice Smith, Ph.D., APR, Assistant Professor in Morgan University’s Dept. of Strategic Communications.

Christine received her accreditation in June, and Janice received accreditation in August. Their accomplishments represent a year’s worth of hard work and commitment to the public relations profession!

Janice Smith, Ph.D., APR

Connect with Janice on LinkedIn

If you’d like information on obtaining your APR, contact Dianna Fornaro at dfornaro@ceiwc.com or on LinkedIn.

Have something to say? 4 Ways to Share your News & Ideas

Webnotes and the PRSA Maryland Blog bring members and readers innovative and inspiring ideas about public relations and PRSA. We welcome input, feedback and content. There are 4 ways you can get involved, including joining our PR Writers’ Resource Pool.

Send news and announcements about your organization. Include Webnotes on your distribution list for press releases and announcements. Email news@prsamd.org.

Share your experience. Keep us informed of which topics are most important to you as a PR Pro. Tell us how you or a professionals you know solved a problem, created an initiative, or applied a new idea. Email news@prsamd.org

Join the PR Writer’s Resource Pool. This isn’t a commitment to write; it’s an opt-in to a team email about upcoming stories or questions/requests from writers looking for story ideas, expert sources and comments. You’ll get a monthly email from the PRSA Communications Team. If you see something in the email that prompts a reply – respond. For example, we recently reached out for advice on preparing entries for PR awards. In the past, we looked for experts on working with influencers to answer questions for a blog post. It’s easy to opt-in. Just email your interest to news@prsamd.org.

Submit an article or blog post. We love submissions for bylined articles and posts. If you have an article or post you think other PR professionals would be interested in, send it along for our review. If you have an idea, it might be best to discuss it with us before you write. Email a brief summary to news@prsamd.org and will follow up with you personally.

 

imre: Employee Needs Leads Decision to Move Office

Submitted by Jill Wroblewski, Senior Program Director, Public Relations, imre

After more than 26 years in the Baltimore area, imre will move from its current office in Sparks, MD to Towson. Diving into the why move now and why Towson gives us a peak at how a PR agency lives its brand with a commitment to its staff – and how it uses research to yield decisions.

The catalyst for change came as imre needed more space to keep adding employees to its fast-growing marketing communications agency. CEO Dave Imre and President Mark Eber wanted to make sure the new locale would be convenient for 80 percent of its local workforce and would accommodate future growth. Taking staff’s needs in consideration, they utilized a heat map using employees’ ZIP codes that helped narrow the possibilities down to between Hunt Valley and Mount Washington. They then considered staff’s needs for easy access to dining and fitness among other conveniences. In the end, Towson won.

“We wanted a place with lots of light, collaborative working spaces where you could walk to great restaurants, go to the gym.  We will also be sure to utilize the kitchen space; which will be our focal point, since a lot of our employees work and gather in the kitchen,” said Eber.

Towson’s burgeoning core — with more retail and restaurants on the way — fit the bill. Imre, which has offices in New York and Los Angeles, had previously been located in Towson, but moved north to Sparks 12 years ago. The firm will be moving its 95 employees on November 1, 2019. The new offices, located at 210 West Pennsylvania Avenue, will be able to house 149 people.

The new office will include large conference spaces, a sprawling modern kitchen and an outdoor patio where employees can work in warmer weather. The goal is to create a technology-friendly space with multiple outlets to plug devices in and big TV screens.

Imre expanded in October 2018, with the acquisition of JMPR, a boutique firm in Los Angeles whose clients include Infiniti, Bugatti and Airstream.  Founded in 1993 and owned by David Imre and Mark Eber, the agency has a 26-year history of delivering meaningful results for some of the world’s leading brands through full-service creative, social, digital marketing and public relations services. Imre’s client roster includes brands such as, 3M, AstraZeneca, Dickies, John Deere, NFL, Pfizer, STIHL, T. Rowe Price and Under Armour.

 

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors