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Announcing the 2013 PRSA-MD Educator of the Year Award Recipient…

The 2013 Best In Maryland Committee and the 2013 PRSA-MD Board of Directors are proud to announce the 2013 Educator of the Year recipient: Lester R. Potter.

Accredited Business Communicator Lester R. Potter, an MBA, is a Senior Lecturer in the Department of Mass Communication and Communication Studies at Towson University, Maryland. He is “ABD” (all but dissertation) for a doctorate in Instructional Technology at Towson.  At Towson, Potter teaches Public Relations Writing, Organizational Communication, Strategic Public Relations Planning and Management, and Public Relations for Nonprofit Organizations.  He has served as Faculty Advisor to the PRSSA chapter for ten years.

Prior to beginning his academic career, Potter was President of Les Potter Incorporated, an international consultancy he founded in 1998.  His firm helped organizations worldwide use communication as a strategic management tool to boost organizational effectiveness.  For over 30 years, Les Potter has improved business operation with innovative, results-oriented interventions.  To solve clients’ problems, Potter draws on successful experience in organizational communication, strategic and marketing planning, and human resources and project management gained from work with a wide variety of organizations and industries.

Les Potter’s background includes many different and enriching business situations that prepared him for successful client service.  Potter was Chairman of the International Association of Business Communicators (IABC) during 1991-92.  He was named an IABC Fellow in 1997, IABC’s highest honor.  He served on IABC’s executive board, accreditation board, and as a trustee of the IABC Research Foundation.  He earned IABC accreditation (the ABC designation) in 1978.

Les is also a member of Kappa Delta Pi, the invitation-only professional association for educators, the Public Relations Society of America (PRSA), and the Association of Educators in Journalism and Mass Communication (AEJMC).

Les will be honored at the Best In Maryland Awards Gala on December 5 at the Hotel Monaco Baltimore. We will also honor the recipient of the Lifetime Achievement award, reveal the New PR Professional of The Year, and present awards for excellence in public relations campaigns in 24 categories. The evening will include a keynote address from Gerry Sandusky, voice of the Baltimore Ravens and sports director of WBAL TV.  Former FOX morning anchor Jennifer Gladstone will emcee the event.

Please join us in honoring Les Potter.  Follow @LesPotter on Twitter and on his blog More With Les.

For more information on the Gala including nominees and ticket information, click here.

Have you registered yet? You won’t want to miss…

If you haven’t registered to attend the 33rd Annual PRSA-Maryland Annual Chesapeake Conference, now is the time. This event boasts a dazzling array of speakers who will bestow many gems of wisdom you can use to sharpen your skills as a professional communicator. Here’s a taste of what’s to come:

Writing for the web and social media

Marci DeVries, owner of MDV Interactive, and David Harrison, owner of Harrison Communications, will lead an interactive session on writing for new media. Writing for new media is different than writing for traditional media. Learn the secrets to writing compelling content for Twitter, Facebook, blogs, pitches, and more.  Discover how and why messages spread virally on social media platforms and gain an overview of how people are consuming news and information via the web. This information-packed session will give you ready-to-use tips to help raise your message above the information clutter.

Visit Marci DeVries’ website at www.mdvinteractive.com.

Visit David Harrison’s website at www.harrisoncommunications.net.

Register here to see David Harrison & Marci Devries speak

Social media law 101:  A legal perspective for communicators

Bradley S. Shear, ESQ., managing partner and founder of the Law Office of Bradley S. Shear, LLC has the perfect combination of expertise to make sure it is smooth sailing when communicating in the digital world. Get clear insight into the basics of what is or isn’t legal when crafting messages for use on social media platforms. In his 50-minute primer, you will learn what communicators need to know to avoid legal issues unique to social media.

To learn more about Bradley Shear’s practice you can fan him on Facebook, follow him on Twitter, or visit his firm’s Web site.

Register here to see Bradley S. Shear, ESQ speak

Time management strategies for social media activities

Steve Radick, associate for Booz Allen Hamilton, social media and government 2.0 practice

As social media continues to grow, so do the concerns about time management and measurement of tactics related to this new platform. Booz Allen Hamilton’s own social media strategist, Steve Radick, will focus on the people and processes of social media and how they truly determine the success of strategy. With a push to understand what this new technology enables, Steve will delve into his expertise on running a team of social media experts and how he best meets the needs of clients in an efficient and effective manner. Steve was recently named one of PRNews’ 15 to Watch in 2009. He was also recently named one of the expert bloggers for AIIM’s Enterprise 2.0 Community.

You can learn more about Steve and his approach to PR and social media by visiting his blog at www.steveradick.com.

Register here to see Steve Radick speak

Find out more about our Hardship Package, Smile and Save Professional Photography special and read all about our Morning Keynote, and First Breakout Sessions.

ONLY 8 Days to go until our Annual PRSA-MD Chesapeake Conference.  Register today

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Which session will you choose?

Social media measurement, media fragmentation and how to reach your target audience, or media ethics

For our 9:00 a.m. Breakout Session you will have three choices from three exciting speakers to chose from.

Have you been struggling with measuring your social media efforts? If so, Erica Anderson is your woman.

Who is Erica Anderson?

Erica Anderson is a digital strategist and a citizen journalist, and not just any citizen journalist; she was selected to be the Washington D.C. citizen journalist for MTV’s Emmy Award-winning campaign, “Choose or Lose.”  However, her experience and expertise do not stop there – she also became a top-rated CNN iReporter in 2009 and produced a series of web videos for an MSNBC special.

She will answer the questions that a lot of us are still wondering – What is the ROI of social media?  Is there a ROI of social media?   What are some of the basic key performance indicators for your most-used social media tools?  How can you think beyond the numbers when looking at ROI? What is the real weight of smart social media?

Erica America is Erica’s personal brand. You can find her on TwitterDeliciousPosterousFlickrFacebookDIGGCNN iReportMTV THINKSlideshare and more.

Register here to see Erica Anderson speak

Or, have you struggled with media fragmentation and how to break through to reach your target audience?  If so, attend the session by Andy Malis, co-founder and president of MGH, to walk away with lessons learned.

Who is Andy Malis?

Andy Malis is co-founder and president of MGH, Inc., a full-service marketing communications firm headquartered in Maryland.

MGH maintains a diverse client base spanning multiple industries.  Clients include Papa John’s Pizza,, Texas Instruments, The American Psychological Association, Towson University, University of Maryland University College, Ocean City Maryland, Suburban Hospital, The National Aquarium and Smyth Jewelers.

Andy is a frequent speaker and writer on marketing, and was recently named one of The Daily Record’s 60 Most Influential Marylanders. He currently serves on the board of directors for Northwest Hospital Center and Business Volunteers Unlimited Maryland.

The competition for your target’s attention has never been tougher, and it’s only going to get crazier!  The rapid escalation of media fragmentation has made it nearly impossible to quickly break through and get your message out. Or has it?  Andy will survey the current media landscape, allowing you to see what roles traditional media, new media, and social media play in today’s more-complex than ever communications plans.

Register here to see Andy Malis speak

Or, has your company been the victim of unethical practices by journalists? Are you wondering how the coverage balance changed, and how it is still the same?  As the teacher of media ethics at Towson University, no one is more qualified than Lisa Miles to talk about this topic.

Who is Lisa Miles?

Award-winning public relations strategist, Lisa Miles, APR, is president of Miles Public Relations, a full service public relations firm in Columbia, Maryland. She has more than 20 years of experience serving national and international clients on a wide range of communications issues. In addition, she is the 2010 President-Elect of PRSA Maryland, a member of the PRSA National Nominating Committee, and a Silver and Bronze Anvil judge. She teaches Media Ethics at Towson University as an adjunct faculty member.

Media ethics – is it oxymoron? In this day and age of 24/7 news coverage, do journalists really abide by a code of media ethics? How does the coverage balance compare to situations in past years, and how does it fit into some of the traditional communications models? Join Lisa Miles, APR, and adjunct faculty member of Towson University’s Mass Communications program, to discuss how the process has changed – and how it remains the same.

Register here to see Lisa Miles  speak

ONLY 9 Days to go until our Annual PRSA-MD Chesapeake Conference.

Find out more about our Hardship Package and Smile and Save special and read all about our Morning Keynote!

Ways PRSA Maryland is Helping you Save!

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Image by Leo Reynolds via Flickr

Unemployed, don’t fret – PRSA Maryland Chapter has not forgotten about you

Don’t let unemployment stop you from attending this year’s Annual PRSA-MD Chesapeake Conference.  On June 17 at the Towson Sheraton Hotel we are helping communications professionals like you prepare for the new decade of public relations. In response to the challenging economy PRSA-MD is pleased to offer a limited number of conference registrations at a reduced price to PRSA members who are currently unemployed. You will be able to attend a full day of workshops and seminars for only $75.  To secure your spot please send your letter of hardship via e-mail.

Another added perk for those that are unemployed, you will have the chance to network with Career Profiles Staffing Agency – who caters specifically to the professional marketing, creative, and interactive technology niche.

Smile & Save

All Conference attendees will have another one-of-a-kind opportunity in store for them – on top of the exciting programs, of course.  Any kind of savings is always a good thing, and we have a great opportunity for you to smile and save big bucks at this year’s Chesapeake Conference.

  • Is that company group picture outdated?
  • Do you need a new fabulous picture to use for your social profiles?
  • Are you in need of an appropriate business picture to submit with your excellent article for the Baltimore Business Journal or for your upcoming speaking opportunity?

If any of these apply, then you will want to take advantage of this opportunity. The PRSA-Maryland Chapter has partnered with Bob Stockfield Photography, LLC, for the 33rd Annual Chesapeake Conference. This fantastic photographer will use his creative skill set to capture you at your best while taking informal and casual business portraits for groups and individuals. These photography services are being offered at a greatly reduced price during the conference and you can save even more by scheduling your appointment in advance. Just $30 for an individual portrait!  See more here: Smile and save big bucks!

11 Days to go until our Annual PRSA-MD Chesapeake Conference – Register here

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors