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Ralph Crosby to Receive Lifetime Achievement Award


Ralph Crosby

Ralph Crosby, founder and chairman of the Annapolis-based Crosby Marketing Communications, will receive the Lifetime Achievement Award during the annual Best in Maryland Awards Gala December 1.

After graduating with honors from the University of Maryland School of Journalism in 1956, Crosby began his career as a reporter and then columnist and editor for The Baltimore News American. From 1960 to 1970, he was a magazine editor and White House correspondent in Washington, D.C., and culminated his journalistic career as an editor with the Kiplinger organization.

Among several entrepreneurial endeavors, he founded what would become Crosby Marketing Communications in 1973. The firm had one part-time employee who worked out of her basement. Today, 42 years later and with an office in Washington, D.C., Crosby ranks as one of the top 50 independent PR firms in the country with a list of blue chip clients including:  Kaiser Permanente, DuPont, the EPA ENERGY STAR Program, Social Security Administration, Catholic Relief Services, Saint Agnes Hospital and Disabled American Veterans.

Please join us at the Best in Maryland awards gala to recognize Ralph Crosby and all of the other honorees and award winners.

Bonnie K. Heneson Named 2014 Lifetime Achievement Award Recipient

Submitted by Sandra Arnette, APR, Communications Chair

Bonnie K Heneson professional photo to USE

Honored for Longstanding Commitment to Business In the Baltimore-Washington Region, Philanthropic Efforts

With over 30 years of proven public relations experience and a commitment to give back to the community, Bonnie K. Heneson has been selected as the 2014 Lifetime Achievement Award recipient by the Public Relations Society of America Maryland Chapter (PRSA-MD). Heneson will be honored at the association’s Best in Maryland gala on December 4 at the Hilton Baltimore overlooking Oriole Park at Camden Yards.

“Bonnie is the driving force behind Bonnie Heneson Communications (BHC),” said BHC Executive Vice President Kyri Jacobs. “Her energy, enthusiasm and altruistic spirit are boundless. And, her go-getter attitude was certainly the impetus more than 20 years ago for starting her own business, which today has grown to a thriving full-service communications agency.

“But, her involvement does not stop in the board room,” Jacobs added. “Donating time, efforts and talents to worthwhile causes is something that Bonnie is also personally passionate about and has translated into her business and her employees.”

PRSA-MD’s Lifetime Achievement Award honors a public relations professional whose career spans 15 years or more and who has exhibited extraordinary achievements, demonstrated outstanding leadership in the field of public relations and upholds the PRSA Code of Ethics.

Heneson leads a full-service agency providing marketing and communications services to a wide spectrum of businesses and organizations throughout the Baltimore-Washington corridor as well as national and international organizations. Her clients have ranged from health systems, hospitals, nursing homes and physician practices to schools and universities, nonprofit organizations, religious communities and professional service companies. The key to her longevity in this industry is ensuring she is meeting, if not exceeding, client needs and instilling in her employees the importance of quality integrated marketing and communications.

Join us as we honor Ms. Heneson at the 2014 Best in Maryland Gala. We will also honor the Educator of the Year and Partner of Distinction, reveal the New PR Professional of the Year, and present awards for excellence in public relations campaigns. The evening will include a keynote address from Terence O’Hara, vice president of communications for UnitedHealthcare Medicare and Retirement.

For more information on the Gala including all our nominees, click here!

PRSA-Maryland Recognizes Excellence in Public Relations in 2013 ‘Best In Maryland’ Awards Gala

PRSA-MD saluted the state’s top PR professionals on Thursday (Dec. 5) at a special gala at the Monaco Hotel Baltimore.

This year’s Best In Maryland award winners were chosen in 25 categories.  Top honors went to two leading communications experts – Helen Szablya, a nationally recognized Baltimore communications professional, who received the 2013 Lifetime Achievement Award; and Lester R. Potter, an accredited business communicator and senior lecturer at Towson University, who was named PR Educator of the Year.

Jessica McKay, public affairs manager for Erickson Living, was named New Professional of the Year.

The PRSA-Maryland Lifetime Achievement Award honors a public relations professional whose career spans 15 years or more and who has exhibited extraordinary achievements, demonstrated outstanding leadership in the field of public relations and upholds the PRSA Code of Ethics. The PR Educator of the Year Award recognizes a PRSA member who has made a significant contribution to the advancement of public relations education through college or university teaching.

“At PRSA, we believe our members should be recognized for their hard work and major contributions in public relations,” said PRSA-Maryland President Nneka Jenkins.  “Our Best in Maryland awards are presented annually to PR practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.  It is with great joy that we salute this year’s honorees.”

Click here for a full list of winners. 

Why Your Face Should Be In the Place

Submitted by Gabriel Chapman

 PRSA-Maryland’s 2013 Best In Maryland awards gala is just two weeks away.  And, tickets are selling fast.  If you haven’t already registered for the event, here are a few reasons why your face definitely should be in the place.


With over 25 award nominees competing to be the Best In Maryland, you’ll learn about some of the most innovative and successful PR campaigns implemented this year.  You’ll hear from PR professionals who are transforming the industry and leave the gala inspired and equipped with fresh ideas to share with your prospective organization.


Whether it’s putting a face to key opinion leaders, forging closer relationships with fellow colleagues or creating potential new partnerships, the 2013 Best in Maryland awards gala offers some of the best PR networking opportunities available.  You’ll be in a relaxed environment where you’ll meet peers with similar interests and experiences that can help expand your network and circle of influence.


Don your glamorous evening attire and come celebrate with your PR colleagues.  Watch as the excitement unfolds and the award winners are announced.  Hear their success stories.  And, party at the premiere gala that’s sure to be the perfect way to end the year.  Held at the luxurious Hotel Monaco Baltimore, in the heart of downtown near the beautiful Inner Harbor waterfront, the 2013 Best in Maryland awards gala is an event not to be missed!  Plus, the entertainment begins with our keynote speaker Gerry Sandusky, sports director of WBAL-TV 11 (NBC) and voice of the Baltimore Ravens.  The evening includes a scrumptious dinner with sweet endings.

So, don’t delay.  Get your gala tickets today!  Visit Best In Maryland.



Announcing the 2013 PRSA-MD Educator of the Year Award Recipient…

The 2013 Best In Maryland Committee and the 2013 PRSA-MD Board of Directors are proud to announce the 2013 Educator of the Year recipient: Lester R. Potter.

Accredited Business Communicator Lester R. Potter, an MBA, is a Senior Lecturer in the Department of Mass Communication and Communication Studies at Towson University, Maryland. He is “ABD” (all but dissertation) for a doctorate in Instructional Technology at Towson.  At Towson, Potter teaches Public Relations Writing, Organizational Communication, Strategic Public Relations Planning and Management, and Public Relations for Nonprofit Organizations.  He has served as Faculty Advisor to the PRSSA chapter for ten years.

Prior to beginning his academic career, Potter was President of Les Potter Incorporated, an international consultancy he founded in 1998.  His firm helped organizations worldwide use communication as a strategic management tool to boost organizational effectiveness.  For over 30 years, Les Potter has improved business operation with innovative, results-oriented interventions.  To solve clients’ problems, Potter draws on successful experience in organizational communication, strategic and marketing planning, and human resources and project management gained from work with a wide variety of organizations and industries.

Les Potter’s background includes many different and enriching business situations that prepared him for successful client service.  Potter was Chairman of the International Association of Business Communicators (IABC) during 1991-92.  He was named an IABC Fellow in 1997, IABC’s highest honor.  He served on IABC’s executive board, accreditation board, and as a trustee of the IABC Research Foundation.  He earned IABC accreditation (the ABC designation) in 1978.

Les is also a member of Kappa Delta Pi, the invitation-only professional association for educators, the Public Relations Society of America (PRSA), and the Association of Educators in Journalism and Mass Communication (AEJMC).

Les will be honored at the Best In Maryland Awards Gala on December 5 at the Hotel Monaco Baltimore. We will also honor the recipient of the Lifetime Achievement award, reveal the New PR Professional of The Year, and present awards for excellence in public relations campaigns in 24 categories. The evening will include a keynote address from Gerry Sandusky, voice of the Baltimore Ravens and sports director of WBAL TV.  Former FOX morning anchor Jennifer Gladstone will emcee the event.

Please join us in honoring Les Potter.  Follow @LesPotter on Twitter and on his blog More With Les.

For more information on the Gala including nominees and ticket information, click here.

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