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Brush up on Leadership Skills with Quick Start Training – Free Registration for the First to Respond

Aspiring chapter leaders are cordially invited to this year’s PRSA Mid-Atlantic District (MAD) “Quick Start” leadership program, taking place on Saturday, November 2, in Towson. The program – registration link here – is designed to help strengthen emerging and upcoming Chapter leaders through meaningful, practical content.  And, Quick Start enables unique networking experiences with fellow leaders from around the region.  Meet your peers, offer advice and take home some fresh, winning ideas to your Chapter.

Agenda & Featured Speaker

The day of “Quick Start” is full of only useful content, including roundtable discussions about how to turn some of the challenges we all face into opportunities.  Attendees will have the chance to share and receive thoughtful feedback on just about any PRSA-related topic, from successful programming approaches, to recruiting committee members, to leading a volunteer board. 

The event’s featured speaker is Ken Jacobs, a long-time PRSA ICON and PRSA Counselors Academy speaker who focuses on leadership and empowering team members – including those in a volunteer setting. His column on leadership appears regularly in PRSA’s Strategy & Tactics, and he has written on leadership development, executive coaching and agency management for PR News. Ken has coached and helped leaders, from C-suite executives to managers, achieve and surpass their goals.  We’re lucky to have him at the 2019 Quick Start.

Event Location & Details

The event will be held, November 2, from 11 a.m. to 4 p.m., at the Sheraton Baltimore North, 903 Dulaney Valley Road, Towson, 21204

Free Registration

Each chapter receives one complimentary registration to the event (including lunch).  Registration for additional attendees is $20.  For more information, contact Mike Gross at 856-866-0411, ext. 117,  Mike@AKCGfirm.com or visit the Quick Start website.


Hotly Contested Bylaw Change Allows Non-APRs Access to PRSA Leadership Positions

Submitted by Nneka Jenkins, PRSA-MD Immediate Past President/Assembly Delegate

October 11, 2014

During the official kickoff of the 2014 PRSA International Conference in Washington, D.C., PRSA’s Leadership Assembly (a group of more than 300 delegates representing PRSA’s districts, chapters, sections and student society) voted overwhelmingly to allow eligible members without APR credentials to fill at-large positions on the PRSA National Board of Directors.*

This historic vote (185 to 57) to approve Proposal #1401 ironically happened during the same year that PRSA is celebrating the APR’s 50th anniversary. The number of APR applicants has been on a steady decline for years, making it increasingly difficult to fill a complete slate of candidates eligible to serve in a national office capacity. By the same token, the elimination of the longstanding policy of the APR as a prerequisite to serving on the PRSA National Board of Directors has been gaining steam in recent years.

Those in favor cited that it would enable PRSA to tap into the leadership potential of the entire Society, noting that the APR is a not an indication of leadership. Many have long felt marginalized by the APR requirement, almost like they have been relegated to “second-class citizenship” within the Society because they have not been allowed to ascend into leadership positions above the chapter level. They feel that leadership opportunities to govern the Society should be open to the entire PRSA community.

Those against the proposed amendment felt that eliminating this prerequisite would weaken the APR brand, resulting in the APR’s slow, but steady death. Many believe that the best solution is to support recent efforts to strengthen the APR, which would restore certification participation levels and eliminate the need to do away with the traditional prerequisite.

However, three years of independent research and studies revealed some key findings. While a majority of the Society’s membership do see the APR as a mark of personal achievement, they do not see the APR as a determinant of leadership ability. As a result, the National Board of Directors threw its support unanimously behind the measure and shared these findings with the 2014 Leadership Assembly.

*Please note that an APR credential is still necessary for eligible members who seek to represent a district or serve on the executive committee of the board.

–Industry News