Attending tonight’s tour? Please arrive 10 to 15 minutes early to check in. Tour begins promptly at 6 p.m. And don’t forget to wear comfortable shoes!
Join us for a fun evening at Sagamore Spirit in Port Covington that pairs a talk on how brand management strategy works with a distillery tour & tasting. Only 25 spots available. Register today.
You’ll meet Rachel Fontana, brand director for the distillery who will share Sagamore’s journey to market, how she and her branding team help build the Sagamore brand and grow the business, and how they use focus groups to form brand strategies and tactics.
And, learn the history of rye whiskey in Maryland, see Sagamore Spirit’s 40-foot copper column still, and taste three of their award-winning whiskies.
When: Thursday, May 10, 2018 | 6:00 p.m. to 7:30 p.m.
Where: Sagamore Spirt Distillery | 301 East Cromwell St., Baltimore 21230
$25.00 for PRSA members and $35.00 for non-members
About our tour guide: Rachel Fontana is the Brand Director at Sagamore Spirit, focusing primarily on developing the PR and marketing efforts for Sagamore’s award-winning rye whiskey products and world-class waterfront distillery. Rachel has been with Sagamore Spirit since early 2013, helping develop the product story, packaging, and visitor experience. In less than one year, the distillery is now ranked #2 on TripAdvisor for “Things to do in Baltimore.”
Rachel is the president of Baltimore’s Women Who Whiskey chapter, and her work has been featured in Baltimore Magazine and The Tasting Panel.
Rachel is an MBA candidate at Johns Hopkins Carey Business School and enjoys hiking and rock climbing. She lives in Canton with her husband and very old, but very cute, cat.
Note: Only 25 tickets are available for this event. Attendees must be 21 years of age or older to participate in the tasting. Proof of age is required. This is a walking tour. Please wear comfortable shoes.