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Do you have award worthy work or staff? Submit to #BIM18

The Devaney team had so much fun with #BIM last year, they are still talking about! Don’t miss out on your chance to take home a #BIM18 and have much to celebrate all 2019.

Last date for Best In Maryland entries submission is one week away – September 14!

New Category this year: Influencer communications!

The entry process is fully electronic (no binders to build!) and we even have tips on creating a winning entry to help you. Categories are diverse ranging from traditional PR campaign and tools to podcasts, video, and influencer communication; click here for a complete list!

And we have an array of professional awards including PR Team!

For instructions on submitting, click here.

For information on the Dec 12 Gala, click here.

 

A special thanks to our #BIM18 Sponsors …

Printing

Working on your #BIM18 entries?

Post was originally published August 2017 but still relevant!

Did you know that every year, we see entries get pushed aside not because the campaign or component wasn’t creative, effective and successful, but because the entry wasn’t – as in wasn’t creative, effective, well-presented.

It’s not enough to show what you did – you need to show how you did it and the outcome of the project.

To help answer any nagging questions you may have, here are some things to consider as you complete your entries:

Before Preparing Your Entry:

  • Take the time to determine if your entry is truly award-winning. Did you make an impact on the organization’s bottom-line? Was there a reason for doing the program in the first place? If you can’t come up with a good reason for doing the award entry (besides “my boss wants me to do it”), you will have a hard time putting it together.
  • Know the entry criteria. Many award entries are submitted without measurable objectives or outcomes, budgets or timelines. If you leave out information that is requested in the entry form, you will lose points. If you follow the four-step strategic planning process for program entries (Research, Planning, Execution and Evaluation), you are more likely to have a good entry.

 Objectives:

  • Think long and hard about your objectives. They should outline what you’re trying to accomplish as a result of your entry. Remember, the objective is not the entry itself.
  • Objectives should be SMART: Specific, measurable, attainable, realistic and time-bound.

Research/Evaluation (these tend to be the weakest areas for many entries):

  • You might have done informal research without even realizing it. Look back at your records; did you talk with personal contacts, key informants, advisory committees and boards, and field employees about the issue? That’s informal research. Your evaluation should iterate your objectives verbatim and then show how you achieved them specifically.
  • Even though qualitative data can work for evaluation purposes and explaining results, it’s always good to build in quantitative data as well.
  • Identify ways you can evaluate a program and build evaluation in at the beginning. Even if you don’t have a huge budget, you can still plan some measurement capability.

Supporting Materials:

  • Provide back-up materials for your summary. If you talk about something in your one- or two-page summary, please include with your submission.  The judges want to see evidence of your hard work, so be sure to show it off!

Before Submitting to the Awards Committee:

  • Don’t worry if one of your sections isn’t as strong as another. As long as the section is addressed, it should be okay.
  • When in doubt, submit. Forces beyond your control – such as the number of entrants in a category, judges’ prerogatives, etc. – have a lot to do with winning. Besides, the exercise you go through in assessing your work and putting it together according to PRSA qualifications is worth the exercise, because it sets you up to evaluate your own work. You can often make use of this in making a case for continuing a program, launching a new one, or increasing the budget to do more.
  • Proofread your entry carefully! If you have a typo in the summary (which we’ve seen happen!), the judges are very likely to take your entry less seriously than they would that of a well-written summary.

And of course, if you still have questions, don’t hesitate to contact us at info@prsamd.org or call our chapter office at 301-725-2508 and ask away.


Here’s an important tip from past winner Dianna Fornaro, APR, Chesapeake Employers Insurance:

Follow the 4-step process:

“Points are awarded for each section – Research, Planning, Execution and Evaluation – so omitting or going light on any one of them will reduce your score. Give sufficient weight to each of the sections to ensure you cover all that is asked within the rules. Consider measurable objectives, the research methodologies, target audiences and how best to reach them, key tactics and challenges, the results, and how they tie back to the objectives. Then consider your supporting materials and match them to the four sections.” 

Want to see more? Click here and here for tips from past winners and judges.

Click here to return to Entry Guidelines.


Design courtesy of Lisa Fargnoli

Printing courtesy of in Tandem Design

Thank you to our volunteer judges!

We put out the call for volunteers to help judge the Central Michigan PACE Awards and these volunteers heeded the call!

To get it all done, nine teams judged 84 entries (36 campaigns/48 tactics) in 24 categories. While some teams met in person, others judged virtually (check out Pattie’s team in action via Skype below). And they did it all in just 2 weeks!

So a huge THANK YOU to …

Cami Colarossi, Notre Dame Preparatory School

Elizabeth Homan, Howard Community College

Angie Hamlet, Anne Arundel Community College

Claudia Ciolfi, Chesapeake Employers’ Insurance Company

Dianna Fornaro, Chesapeake Employers’ Insurance Company

Lisa Brusio Coster, Coster Communications, LTD

Dorothy Fuchs, Purple Dot Public Relations

Pattie Yu, The Yu Crew LLC

Berry Brady

Bill Furmanski

Phillip Yerby, Weber Shandwick

Kaitlyn McCoach, Weber Shandwick

Chuck Fitzgibbon, Weber Shandwick

Kara Joyce, Crosby Marketing Communications

Becky Ceraul, University of Maryland School of Pharmacy

Malissa Carroll, University of Maryland School of Pharmacy

Erin Merino, University of Maryland School of Pharmacy

Nancy Sherman, Caroline Center

Duane Carey, IMPACT Marketing & Public Relations

Joe Bawol, IMPACT Marketing & Public Relations

Peggy Hoffman, Mariner Management

What’s our next step? Launching our own 2018 Call for Entries! Watch your in-boxes and mailboxes for details in late spring.

Call for Judges for Central Michigan PACE Awards

We’re looking for a few (or many) PR pros to serve as judges for the Central Michigan PACE awards. Judging is expected to begin around February 19 and last approximately two weeks (exact dates TBD).

As a judge, you will have the opportunity to peruse the entries and see what others are doing. And, since you will be joining a team, judging provides an opportunity to connect with other Maryland Chapter members and to share ideas

Are you an APR? You can get continuing education credits for judging.

Where does all of this take place? Well, there are options … You can host a group in your office. Make it a staff event, if you’d like. If you prefer to meet other members, you can join another group. Can’t get out of the office? You also can judge virtually. We’ll assign you a team and send you the entries electronically. Just let us know and we’ll do some match-making.

Sound interesting? Get more information and sign up via this short survey by February 9. If you have a team – your staff or department employees or a group of peers – just let us know on the survey and provide the key contact. If you don’t have a team, we will find a partner for you.

Finally, we welcome as many judges as possible (the more judges, the less categories each team has to review) so feel free to recruit a colleague or two to be part of your team. Simply share this link and we’ll do the rest.

 

2017 Best in Maryland Awards Gala

2017 Best in Maryland Awards Gala

THE RESULTS ARE IN!
CLICK HERE TO SEE WHO MADE THE LIST!

Join us as we celebrate another successful year in Maryland PR and Communications. We’ll start with a networking reception where you can greet old friends and make new ones. We’ll adjourn to the ballroom for dinner followed by our awards ceremony where we’ll present awards in 27 categories and honor our professional awards winners. Featuring our Master of Ceremonies – T.J. Smith, Chief, Media Relations Section, Baltimore Police Department. Click here for a message from T.J.

Click here for more details on what the evening will bring! 

*There will be a raffle for a Basket of Goodies compliments of Dorothy Fuchs, Purple Dot Public Relations. Proceeds will go to the Kathleen Kelly Undergraduate Scholarship. Be sure to bring cash.

Tickets (Includes reception and dinner. Cash bar available.)

  • Members/Nominees – $115
  • Individual Tickets for Non-members – $150
  • Students – $100. Help us support our PRSSA student members by being a student sponsor. Pay this special registration rate and they’ll sit with you at the gala. Bring your own student or we’ll match you with one. Please contact us for more details.
  • VIP TABLE – $1,250. Just need special attention the night of the event? This level includes priority location, special signage, and two bottles of wine served exclusively to your guests. Ticket includes dinner for eight (8). Two more seats can be added at the regular event price. Have an extra seat? Save it for a student!

Need a room for the night? Guests can reserve discounted rooms in one of two ways:

1. Reservations hotline: (800) SONESTA, reference the ‘PRSA Maryland’s Best in Maryland Awards’.
2. Online via the hotel’s website. Group/Meeting Code: 1205PRSAMD. If problems arise, go to online booking here.

A special thanks to our 2017 Best in Maryland Sponsors …

Design

Photography

2017 BIM Magazine

Printing

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors