So, what does Tupperware have to do with PR in a digital world? “Indeed, 60 years later, the Tupperware business model has resurged into a ‘digital’ house party for the 21st century mom,” explains Millennial Mom, influencer and marketing exec for McCormick, Christine Carter. She has a whole lot more to say about the digital remake of Tupperware but her key message on June 12 will be how PR professionals can and should embrace Millennial Moms, the $2.4 trillion social media influencers.
Christine Carter will speak with authenticity as a Millennial Mom, Influencer, McCormick Exec. And she said in our interview, she wants to meet you! She loves to share stories.
The top reason you might want to get to know Christine Carter is because she knows black Millennials and Millennial moms. First, she’s one of the them and secondly, she’s been writing, blogging and speaking for and about Millennials for 10 years. She’s got lots to enlighten us about in terms of connecting with and meeting the needs of Millennials. Take for instance her Forbes post on “Moms Under 30 Are Changing Their Work Status & Other Millennial Mom Career Insights.” In this post dissecting research she writes: Millennial moms are proud to be working parents, but they are not defined by their careers. Rather, they believe their position contributes to their serving as positive role models for their children.
Beyond helping all of us better understand this market, you might want to get to know Carter because she is an influencer who can share her own case study as a micro-influencer for Brick Bodies. A prolific blogger and writer whose work has appeared in Time, Ebony and HuffPost, she has nearly 23,000 followers on Twitter and 35,700 on Instagram.
There’s still one more reason to connect with Carter – she is on the global marketing team for McCormick. She’s a Baltimore native so she knows a thing or two about this iconic Baltimore company. Now on the marketing team, she is connecting her influencer background and Millennial insight to corporate brand strategy.
You can read more (see below) before you met and talk with her on June 12 when she joins us for the session, Rise of Influencer Communications: Changing the Face of PR and Marketing. Joining her are Jill Smokler, founder, Scary Mommy; Jessica Fast, account director, Abel Communications; and Margaret Nam, influencer and social media manager, Planit.
The McCormick exec who inspires Millennial Moms (Bizwomen, Business Journals)
Follow her @cmichelcarter
Want to join us on June 12? Click here for more information including the full program and registration details.