At PRSA Maryland’s Morning With The Baltimore Sun on February 7th, key staff shared how decisions are made regarding content – unique pitches, subject lines, and best time of day to share story ideas are just a few of those covered. Attendees learned about the analytics that go into editorial planning and how staff use real-time findings to determine placements in the shifting landscape of print versus digital.
After the panel, attendees had the opportunity to ask additional questions, meet the staff, and see the facilities. Check out pictures and video below.
A special thanks to our event sponsor Strategic Factory for providing our morning coffee and more.