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Who hasn’t heard the stat 70% of emotionally connected consumers spend twice as much on brands they have an emotional attachment to than those who do not?

Research stats also confirm that connections based on feelings last longer any made based a need.

These findings have driven Shana Harris, COO, Warschawski, to explore how to create emotional connections between brands and their target audience will ultimately impact the bottom-line. She will share her learnings and experience in the PRSA Maryland webinar “The Emotional Side of Brand” on Thursday, October 24 at 12pm.

She will cover how to assess your audience perceives your current business practices along with practical tools to create a unique, powerful emotional connection with your target audience. The webinar is free to members and $15 for guests. Register here! 

–Industry News