If 84% of millennials don’t trust traditional advertising (according to Forbes.com), who do they? Influencers! And by the way, 92% of consumers say they trust influencers more than traditional celebrity endorsements (MuseFind) while 49% of people rely on influencers recommendations when making a purchase decision (AdWeek).
We recently chatted with social media expert Margaret Nam at Planit Agency about influencer strategy. Margaret will be one of our strategists on the Rise of Influencer Communications session at the June 12 PRSA Maryland conference. She is also a micro-influencer. One of the tips she shared is 5 things an influencer can do for a brand beginning with getting through the digital clutter.
Another point she made is the value of micro-influencers. “As the popularity and rates of macro influencers continue to rise, I see brands shifting toward working primarily with micro-influencers (those with followings in the thousands/hundreds) who are hyper targeted toward their audiences,” wrote Margaret in a MarTechExec post.
Check out her blog post on the topic at Planitagency.com and an interview with USA Weekly. And come to the session on the 12th to ask your questions, meet Margaret and founder of Scary Mommy Jill Smokler, Christine Carter, influencer and global consumer marketing strategy analyst and Jessica Fast, account director, Abel Communications.