Post was originally published August 2017 but still relevant! Did you know that every year, we see entries get pushed aside not because the campaign or component wasn’t creative, effective and successful, but because the entry wasn’t – as in wasn’t...read more
Congratulations to PRSA Maryland Chapter Board of Directors member Daniel Dunne, APR, Fellow PRSA. Dan was recently elected into the prestigious PRSA College of Fellows in 2018. Dan will be officially welcomed into the College along with 10 other inductees...read more
Unfortunately, PR company websites are some of the more challenging sites to SEO. But all is not lost.
By Jessie Newburn To my colleagues in the PR industry, and particularly those in the PRSA Maryland Chapter, I’d love to tell you that you should get your website SEO-ed. That you can have great expectations of not just more traffic but more leads. That you...read more
From left to right: Tracy Imm, APR; Jessica Fast; Jill Smokler, Christine Carter, Margaret Nam. Photo courtesy of conference lunch sponsor Planit. Submitted by Tracy Imm, APR One of the most talked about sessions at 2018 PRSA Maryland Conference held on...read more
130 communications professionals gather in Towson for 2018 PRSA Maryland annual conference. Each year, the PRSA Maryland Chapter gathers together a diverse network of communication professionals at its annual conference and provides attendees with a...read more
As Director of Communication, Nick Cavey is in charge of the MD Department of General Services (DGSE) social media pages, the DGSE website newsroom, and communications with the governor's press office. Nick also handles media inquiries and Public...read more
Why should we, as PR professionals, care what the Chief Marketing Officer within our organization is doing?
Once upon a time, PR and Marketing were very separate disciplines. Heck, back when many of us were in college, the PR department was housed with English, journalism or communications and marketing was across campus in the business department. We were...read more
by Jessie Newburn, Atigro Digital Marketing A decade ago, I accepted a job managing the PR function for an international software development company. I was pretty excited about the opportunity and knew the company had need for the PR function to play a...read more