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CHAPTER NEWS

Meet Chapter Member Tom Williams, APR

Tom Williams is Managing Director of Communications for Maryland Public Television where he plans and executes both institutional communication and production-related publicity and promotion for the statewide public TV network. He also supports MPT communications with...

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Exploring the emotional side of brands

Who hasn’t heard the stat 70% of emotionally connected consumers spend twice as much on brands they have an emotional attachment to than those who do not? Research stats also confirm that connections based on feelings last longer any made based a need. These findings...

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