Under the direction of the Director of Marketing and Outreach, the Outreach Coordinator is responsible for overseeing all aspects of outreach engagement with community and corporate partners, including, but not limited to, retailers, hospitals/health systems, labor unions, for-profit organizations, trade and business associations, sports and athletic organizations (teams) and others. The Outreach Coordinator will oversee the implementation of the Community and Corporate Partnership Program; identify marketing needs; facilitate and staff meetings; plan special events; educate and train volunteers of corporate programs as necessary, and perform other administrative tasks as required to support the program. The Outreach Coordinator will collaborate with the Marketing and Outreach Department on special projects as needed to achieve the enrollment goals of the Maryland Health Connection.
- Develop and maintain corporate partnerships with stakeholder organizations through the state that strategically align with the target audience of Maryland Health Connection under the director of the Director of Marketing and Outreach and with the support of the marketing and communications department.
- Implementation of Community and Corporate Partnership Program including the dissemination of marketing materials to corporate partners (brochures, posters, educational materials); in-store training; information sessions for staff.
- Ongoing monitoring of corporate programs to determine compliance of partners and success of strategies.
- Plan and attend special events to educate consumers, members, etc. through corporate program.
- Collaborate with Social Media Specialist to facilitate and coordinate seamless delivery of community outreach strategy.
- Collaborate with the Marketing and Outreach Department on special projects as needed.
Education: Possession of a bachelor’s degree from an accredited four-year college or university with at least 30 semester credit hours in one or more of the following subjects: English, journalism, public relations, writing or other similar and related courses.
Experience: Three years experience in public information, public relations, journalism or other related experience in publicity or promotional work.
1. Applicants may substitute additional experience as described above for the required college education on a year-for year basis.
2. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer in public affairs classification or public affairs specialty codes in the information and arts field of work on a year-for-year basis for the required experience and education.