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PRSA Maryland is your local resource for professional advancement. Through our chapter and via the national PRSA organization, you have access to continuing education seminars, information exchange forums, training webinars and research projects.

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April 2020

5 Steps for Writing Breakthrough By-liners and Blogs (Webinar)

April 29, 2020 @ 1:00 pm - 2:00 pm

Why do certain contributed articles entice editors and resonate with target audiences? Why do certain blogs captivate readers and get shared all over? Learn to craft by-lines and blogs with stopping power in this fast-paced, interactive webcast led by Jack Appleman, prominent PR writing instructor and author. Practice creating enticing themes, generating compelling copy, and structuring content to keep readers engaged from start to finish. During the session, you’ll complete a series of challenging writing exercises—and submit copy for Jack’s…

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May 2020

Weekly Chat: The new COVID challenge >> too many zoom meetings! Let’s hack the virtual meeting!

May 1, 2020 @ 1:00 pm - 1:45 pm

Join us for a fun cap to the week where we’ll hack the virtual meeting. We’ll explore how to make our virtual team and client meetings shift from dreaded to welcomed (well at least more welcomed). Peggy Hoffman, PRSA Maryland administrator, will share video meeting tips she’s figured out and gather your tips. We’ll troubleshoot some of pain points with virtual meetings. And we’ll have fun. Bonus – bring a meeting tip, share it and in fun “tip-off” we’ll find…

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Create Better Surveys for Better Reporting While Pivoting During a Pandemic

May 14, 2020 @ 8:00 am - 9:00 am
$10 – $25.00

Minimize your expenses and maximize your ROI on research conducted to support your clients’ PR goals. In this webinar, Jeffrey Henning, PRC, chief research officer of Researchscape, will discuss what the COVID-19 crisis is changing and what it is amplifying. Learn what journalists are taught to ask about surveys conducted for newsmaking purposes, and how far short the typical agency falls in delivering that, as based on a content analysis of over 2,800 news releases about commissioned surveys. Read more…

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Weekly Chat: Internal Communications in the Age of the Coronavirus

May 27, 2020 @ 1:00 pm - 1:45 pm

One of our most important audiences are our employees and internal stakeholders. This week's chat explores how we're handling internal communications. Joining us are internal communications and HR pros from a wide variety of businesses including MedStar, Sodexo, CEIWC, MPT, and Goucher. Join us for a conversation!About PRSA Maryland Weekly Chat: In light of the COVID-19 pandemic and all the ways it is affecting our professional and personal lives, we are holding weekly virtual meetings to gather and address a…

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June 2020

Online Reputation – Search Engine Optimization/Wikipedia and more…

June 3, 2020 @ 12:30 pm - 1:30 pm
$10 – $25

Worried about SEO/reviews/Google results/Wikipedia, and/or any other scary sounding tools that you’re uncomfortably aware that you may be responsible for? Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Join us as we cover the channels that make up your online reputation, provide tactics you can use when you get home, and introduce some mini case studies. Webinar Details:When: Wednesday, June 3, 2020 | 12:30 p.m. - 1:30 p.m.Where: Online via Zoom*Investment: PRSA…

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