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PRSA Maryland is your local resource for professional advancement. Through our chapter and via the national PRSA organization, you have access to continuing education seminars, information exchange forums, training webinars and research projects.

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June 2020

PRSA MD Weekly Chat: Crisis Communications Review with Jeffrey Davis, APR

June 12, 2020 @ 1:00 pm - 1:45 pm

Join us for a chat with PR pro Jeffrey Davis, APR, Managing Partner, Van Eperen on the realities of crisis communications and why you need a solid plan to address Covid 2.0, our national conversation about racism and whatever awaits us in the “Next Normal.” With world events changing every day, an updated and actionable crisis PR plan has never been more important. In this 30 minute presentation, followed by Q&A, Jeff will cover … Tips on messaging and communicating during a…

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PRSA MD Weekly Chat: The Role of PR in Advancing Diversity, Equity and Inclusion

June 18, 2020 @ 2:00 pm - 2:45 pm

In the wake of the deaths of Ahmaud Abrey, Breonna Taylor, George Floyd, Rayshard Brooks, and others, public relations professionals have an opportunity to play an important role in shaping how their organizations address diversity, equity and inclusion issues. This week’s virtual chat will focus on what we have done or not done, where we go from here and how to develop a personal declaration to guide your actions. The discussion will be moderated by executive coaches and senior PR…

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July 2020

Thirsty Thursday Virtual Wine Tasting with The Wine Coach

July 16, 2020 @ 5:30 pm - 7:30 pm

When: 7/16 at 5:30 – 7:30 PMWhere: Your Place Join award-winning wine expert, Laurie Forster—The Wine Coach, for a virtual wine tasting that is just as educational as it is entertaining. Laurie will feature four of her favorite affordable wines perfect for summer sipping and backyard bashes. She’ll use PRSA Maryland as her inspiration in selecting the wine so expect fun surprises in every sip. Learn more about Laurie here!At the end of this tasting, you will be Smarter about…

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September 2020

PRSA Maryland Virtual Conference, “Navigating the Next Normal”

September 24, 2020 - September 25, 2020
$50.00 – $100

Image courtesy of Devaney & Associates Registration is closed. Registrants should have received an email with login instructions. If you have registered but have not received your instructions, please email us. *Be sure to check your spam filter before notifying us.  As PR pros, planning for the unexpected is what we do. But this is 2020, a year dominated by a pandemic, protests and politics – and unimaginable challenges for the world, the economy, and the industry. What will post-pandemic…

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November 2020

Buyer Personas Deep Dive

November 12, 2020 @ 12:00 pm - 1:00 pm
$15 – $25

Built from the real words of real buyers, a buyer persona reveals what prospective customers are thinking (and searching for) as they weigh their options to address a problem that your company resolves. Much more than a one-dimensional profile of the target market, actionable buyer personas provide the foundation for a well-built content and social media strategy rooted in research. They uncover insights about your buyers’ decision-making process -- the specific attitudes, motivations and criteria that drive prospective customers to…

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