PRSA Maryland is your local resource for professional advancement. Through our chapter and via the national PRSA organization, you have access to continuing education seminars, information exchange forums, training webinars and research projects.
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One of our most important audiences are our employees and internal stakeholders. This week's chat explores how we're handling internal communications. Joining us are internal communications and HR pros from a wide variety of businesses including MedStar, Sodexo, CEIWC, MPT, and Goucher. Join us for a conversation!About PRSA Maryland Weekly Chat: In light of the COVID-19 pandemic and all the ways it is affecting our professional and personal lives, we are holding weekly virtual meetings to gather and address a…Find out more »
Worried about SEO/reviews/Google results/Wikipedia, and/or any other scary sounding tools that you’re uncomfortably aware that you may be responsible for? Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Join us as we cover the channels that make up your online reputation, provide tactics you can use when you get home, and introduce some mini case studies. Webinar Details:When: Wednesday, June 3, 2020 | 12:30 p.m. - 1:30 p.m.Where: Online via Zoom*Investment: PRSA…Find out more »
Join us for a chat with PR pro Jeffrey Davis, APR, Managing Partner, Van Eperen on the realities of crisis communications and why you need a solid plan to address Covid 2.0, our national conversation about racism and whatever awaits us in the “Next Normal.” With world events changing every day, an updated and actionable crisis PR plan has never been more important. In this 30 minute presentation, followed by Q&A, Jeff will cover … Tips on messaging and communicating during a…Find out more »
In the wake of the deaths of Ahmaud Abrey, Breonna Taylor, George Floyd, Rayshard Brooks, and others, public relations professionals have an opportunity to play an important role in shaping how their organizations address diversity, equity and inclusion issues. This week’s virtual chat will focus on what we have done or not done, where we go from here and how to develop a personal declaration to guide your actions. The discussion will be moderated by executive coaches and senior PR…Find out more »
Built from the real words of real buyers, a buyer persona reveals what prospective customers are thinking (and searching for) as they weigh their options to address a problem that your company resolves. Much more than a one-dimensional profile of the target market, actionable buyer personas provide the foundation for a well-built content and social media strategy rooted in research. They uncover insights about your buyers’ decision-making process -- the specific attitudes, motivations and criteria that drive prospective customers to…Find out more »